Table of Contents
1. EXECUTIVE SUMMARY
Scope of the Study
- Introduction
- Segmentation
- Methodology
Summary of Findings and Key Conclusions
- The Current and Future State of the Market
- Factors for Growth
- Business Models
- Future Scenario
2. DEFINING THE EUROPEAN MOBILE PREMIUM CONTENT MARKET
Market Definitions
- Introduction to the Mobile Premium Content Market
- Defining Mobile Premium Content Segments
3. THE STATUS OF THE EUROPEAN MOBILE PREMIUM CONTENT MARKET
Market Analysis
Market Participants
- Participants and their Role in the Market
- Mobile Operators
- Mobile Content Service Providers
- Media Groups
- Newcomers
4. ANALYSIS OF THE MARKET SEGMENT
Mobile Music
- Market Analysis
- Business Models
Mobile Video/TV
- Market Analysis
- Business Models
Mobile Games
- Market Analysis
- Business Models
Emerging Trends - Searching - Networking - Advertising
- Organizing - Sharing - Monetising Content
- The Emergence of the Advertisment-based Business Model
5. ANALYSIS OF THE MARKET DYNAMICS
Mobile Premium Content Market Dynamics
- Industry Challenges
- Market Drivers
6. MOBILE CONTENT SERVICE PROVIDERS - CASE STUDIES
Case Studies
- Mobile Content Service Providers - The Source of Innovation
- Arena Mobile
- Buongiorno
- Dada
- Gameloft
- GetJar
- Gofresh
- Jamster/Jamba
- Omnifone
- OneItalia
- Player X
- ROK International Group
- Union Fun Traders (UFT)
- Veveo
7. THE FUTURE OF THE EUROPEAN MOBILE PREMIUM CONTENT MARKET
The Evolution of the Mobile Premium Content in Europe
Mobile Music
- Revenue Forecasts
- Future Issues
Mobile Video/TV
- Revenue Forecasts
- Future Issues
Mobile Games
- Revenue Forecasts
- Future Issues
Next Generation Mobile Content Services
- Advertising: The Driver of Multi-Content Communities
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