Abstract
Research was carried out on the infectious disease diagnostics markets in
Kenya, Tanzania and Uganda. A thorough PESTLE (Political Economic Social
Technology Legal Environment) provides unique insight into the general factors
in the macro-environment that are affecting the healthcare industry as a
whole. Market revenues and forecasts are provided for the time period 2007 to
2013. Key Industry challenges and market drivers and restrains are also
provided. Market SWOT analysis and strategic recommendations give an
indication of possible ways to take advantage of upcoming opportunities.
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