Abstract
Rising fuel prices and increasing environmental concern has led to development
of green technologies and light weight technologies aimed at reducing weight,
fuel consumption and emissions thereby making the vehicle environment
friendly. This assessment aims to provide an insight into in car green
technologies that helps in reducing fuel consumption and emissions. Also key
in car green technologies have been analysed on their market potential and
ease of implementation based on end consumer perceptions of these green
technologies. The study also includes profiles of key tier one suppliers and
all vehicle manufacturers in the European automotive market.
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