World Smart Phone and Feature Phone Markets

Table of Contents

1. INTRODUCTION

Introduction

• Title Slide
• Disclaimer
• Certification
• Table of Contents I
• Table of Contents II

2. EXECUTIVE SUMMARY

Introduction

• Summary of Findings
• Mobile Device Market Definitions
• Mobile Device Trends: Functionality Enhancements
• Mobile Device Dominates Electronic Form Factor
• Smart Phone and Feature Phone Forecast of Units and Revenues
• Past Present and Future Mobile Market by World Region for Units
• Past Present and Future Mobile Market by World Region for Revenues
• Touch Screens: Passing Fad or Major Trend?
• Assisted Global Positioning System Device Functionality and its impact on Location Based Service Business Models

3. TOTAL MOBILE HANDHELD DEVICE MARKET: MARKET DYNAMICS

Market Dynamics

• Global Mobile Device Market Challenges: Feature Phones
• Global Mobile Device Market Challenges: Smart Phones
• Global Mobile Device Market Drivers: Feature Phones
• Global Mobile Device Market Drivers: Smart Phones
• Global Mobile Device Market Restraints: Feature Phones
• Global Mobile Device Market Restraints: Smart Phones

4. TOTAL MOBILE HANDHELD DEVICES MARKET: MARKET OVERVIEW

Market Overview

• Mobile Handheld Device Overview
• Total Market Metrics 2002 to 2007
• Top 5 Vendors Total Units Shipped 2002 to 2007
• Top 5 Vendors Total Revenues 2002 to 2007
• Top 5 Vendors Average Sale Price 2002 to 2007
• Total Market 2007 Revenues ASP and Units Shipped
• Smart Phone Market Size and Share and Growing Impact
• Smart Phone Market Share 2007
• Key Smart Phone Players Revenues Units and ASP for 2007
• Smart Phone Operating Systems Market Share World and U.S. for 2007
• Trends in Smart Phones
• Trends in Smart Phones II
• Trends in Smart Phone Operating Systems
• Trends in Smart Phone Operating Systems II
• Smart Phone Operating System Discussion

5. MOBILE DEVICE VENDOR PROFILES

Vendor Profiles

• Nokia
• Motorola
• Sony Ericsson
• LG
• Samsung
• Palm
• Research in Motion
• Apple
• HTC

6. TOTAL MOBILE HANDHELD DEVICE MARKET: MARKET FORECASTS AND STRATEGIES

Market Forecasts

• Types of Forecasts in this Chapter
• Forecast of Total Market by Units Revenues and Average Sale Price for 2008 to 2014
• Forecast of Feature Phones and Smart Phones by Units Revenues and Average Sale Price for 2008 to 2014
• Smart Phone and Total Device Shipment Forecast 2008-2014
• Forecast of World Population World Mobile Subscribers and World Mobile Penetration Rate for 2008 to 2014
• Forecast of Grey Market of Recycled or Refurbished Mobile devices for 2008 to 2014
• Forecast of Total Market by World Region for Units in Millions for 2008 to 2014
• Forecast of Total Market by World Region for Units by Region Share of Units for 2005 to 2014
• Forecast of Total Market by World Region by Revenues in U.S. Billions for 2008 to 2014
• Forecast of Total Market by World Region for Revenue by Region Share of Revenues for 2005 to 2014
• Forecast of Total Market by World Region for Average Sale Price for 2008 to 2014
• Forecast of World Total Devices Sold with Assisted Global Positioning System for 2008 to 2014
• Forecast of U.S. Total Devices Sold with Assisted Global Positioning System for 2008 to 2014
• Forecast of Smart Phone Operating System for 2008 to 2014 for the Total World Market
• Forecast of Smart Phone Operating System for 2008 to 2014 for U.S. World Region
• Conclusions