European Consumers' Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision

Table of Contents

1. STUDY OBJECTIVES METHODOLOGY AND SAMPLE SIZE

Scope and Methodology

• Scope Methodology and Sample Size

Major Conclusions from Research

• Conclusions

2. EXECUTIVE SUMMARY

Executive Summary-A Brief Overview

• Total Summary

3. DETAILED FINDINGS

Customer Perceptions and Attitudes to Cost of Ownership

• Findings-Customer Perception and Attitudes to Cost of Ownership

Detail Findings Perceptions and Purchase Feature Intent

Satisfaction with Cost of Ownership and Brand of Vehicle Owned

• Detailed Findings-Satisfaction with Cost of Ownership and Brand of Vehicle Owned

Fuel and Operating Cost

• Detailed Findings- Fuel and Operating Cost

Maintenance & Servicing

• Detailed Findings-Maintenance & Servicing

Resale Value

• Detailed Findings-Resale Value

Finance and Interest Rates

• Detailed finding-Finance and Interest Rates

Warranty

• Detailed Findings-Warranty

Insurance and Tax

• Detailed Findings Insurance and Tax

4. COUNTRY FINDINGS

Germany

• Findings-Germany

Italy

• Findings-Italy

UK

• Findings-UK

France

• Findings-France

5. DEMOGRAPHIC HIGHLIGHTS

Summary

• Demographics Summary

6. PERCEPTIONS AND PURCHASE FEATURE INTENT

Findings

• Findings-Perceptions and Purchase Feature Intent

7. APPENDIX AND DEMOGRAPHIC PROFILE

Appendix

• Appendix of the study

Demographic Profile

• Demographic Profile of the study