Analysis of the North American Automotive Software Market

Abstract

Consumers are demanding fuel efficiency, higher performance, enhanced comfort, advanced safety features, and conveniences. Software and Electronics provide the scope for suppliers and vehicle manufacturers to develop systems and features which can meet the rising demands of consumers as well as provide them with competitive advantages in the market space. Increasing software content also results in increasing complexity in the vehicle, which is a challenge for suppliers. Thus, there is a need for reliable and flexible systems.