Context and Communities - The Evolution of Mobile Location-based Services in Europe

1. EXECUTIVE SUMMARY

Context and Communities - The Evolution of Mobile Location-based Services in Europe

• Introduction to the Study
• Defining and Classifying Mobile Location-based Services
• The Mobile Location-based Services Market in Europe - An Evolving System

2. SCOPE AND METHODOLOGY

Introduction to the Study

• Scope and Methodology of the Study

3. INTRODUCING MOBILE LOCATION-BASED SERVICES

Mobile Location-based Services - Scope and Technology

• Defining Mobile Location-based Services
• Technologies for Mobile Location-based Services

4. MOBILE LOCATION-BASED SERVICES - COMPANIES IN ACTION

Classifying Mobile Location-based Services

• Categories of Mobile Location-based Services

Navigation and Location Services

• Creativity Software
• LocatioNet (amAze)
• modomodo
• Telmap
• Navigation and Location Services in the Real Estate Market: The Case of casaclick.it

Context-aware Social Networking Services

• aka-aki
• Belysio
• Buddycloud
• GyPSii
• Locle
• Mobiluck
• Tooio

5. ANALYSING THE VALUE CHAIN

The Value Chain of Mobile Location-based Services

• Value Chain - Participants and Partnerships
• The Role of Mobile Network Operators
• The Role of Mobile Device Manufacturers

6. REVENUE MODELS AND THE ROLE OF ADVERTISING

Discussing Revenue Models for Mobile Location-based Services

• Different Revenue Models for Different Business Opportunities
• The Role of Advertising

7. MOBILE LOCATION-BASED SERVICES MARKET IN EUROPE IN 2008

The State of the Market

• The Economics of Mobile Location-based Services
• Data Privacy and Regulation

8. THE FUTURE OF MOBILE LOCATION-BASED SERVICES

Looking at the Evolution of the Market

• Introduction to the Analysis
• Market Forces
• Market Forecasts

9. CONCLUSIONS

Evolving Scenario for the Mobile Location-based Services Market in Europe

• Location - The Catalyst for New Business Opportunities