Abstract
This research service presents a strategic analysis of the European market for
home and fabric care specialty ingredients. The study includes analyses of the
total market, market segments by product type in terms of unit shipments and
revenues. A thorough assessment of the market is performed including market
forecasts, market share analysis, competitive structure and pricing analysis.
Strategic recommendations based on critical success factors are suggested for
the market. The European market for home and fabric care specialty ingredients
consist of specialty surfactants, functional polymers, fabric enhancers,
active ingredients and rheology modifiers markets.
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