Strategic Analysis of Retail and Consumer Trends of Health Foods and Beverages

Abstract

The Indian Health Food & Beverage market has a small base when compared to the global health foods and beverages market, however the scope looks promising especially with changing consumer profiles and needs. Off late the market has seen a number of new product introductions and intense competition amongst existing participants. With rapid urbanization, changing consumer needs and expectations and an urge for healthy lifestyles, the Indian health food & beverage market is likely to see good developments and strong growth in the long term.