Broadband TV Platform Strategies & Roadmaps Survey of Media, Internet, MSO, Telecom, CE Players

Table of Contents

• 1.1 The Background and Influencing Factors (why media giants must intrude on the Net business)
• 1.2 Major Media' s Net Strategy: Summary
• 1.3 Major Media' s Net Strategy: In Detail
  • 1.3.1 ABC/Disney
    • Overall Strategy (alliances, technology used, advertising vs. subscriber fees)
    • ABC/Disney iPod-Downloadable Programming (at launch)
    • Market Size (estimated # of subscribers)
    • Scenario 2005-2008 (including revenue projection)
  • 1.3.2 NBC Universal (NBCU)
    • Overall Strategy (alliances, technology used, advertising vs. subscriber fees)
    • NBCU iPod-Downloadable Programming (at launch)
    • Market Size (estimated # subscribers)
    • Scenario 2005-2008 (including revenue projection)
  • 1.3.3 CBS
    • Overall Strategy (alliances, technology used, advertising vs. subscriber fees)
    • CBS Downloadable TV Shows and Distribution Platform (at launch)
    • Market Size (estimated # subscribers)
    • Scenario 2005-2008 (including revenue projection)
  • 1.3.4 FOX (News Corp.)
    • Overall Strategy (alliances, technology used, advertising vs. subscriber fees)
    • Fox Downloadable TV Shows and Distribution Platforms (at launch)
    • Market Size (estimated # of subscribers)
    • Scenario 2005-2008 (including revenue projection)
  • 1.3.5 CNN
    • Overall Strategy (alliances, technology used, advertising vs. subscriber fees)
    • CNN Pipeline: Paid News Service Tiers
    • Market Size (estimated # of subscribers)
    • Scenario 2005-2008 (including revenue projection)
  • 1.3.6 UPN
    • Overall Strategy (alliances, technology used, advertising vs. subscriber fees)
    • Market Size (estimated # of subscribers)
    • Scenario 2005-2008 (including revenue projection)
  • 1.3.7 Warner Bros. (WB)
    • Overall Strategy (alliances, technology used, advertising vs. subscriber fees)
    • WB' s In2TV TV Channels (planned at launch)
    • Market Size (estimated # of subscribers)
    • Scenario 2005-2008 (including revenue projection)
  • 1.3.8 New York Times (NYT)
    • Overall Strategy (alliances, technology used, advertising vs. subscriber fees)
    • Regular Free Streaming Videos at NYTimes.com
    • Market Size (estimated # of subscribers)
    • Scenario 2005-2008 (including revenue projection)
  • 1.3.9 AP (Associated Press)
    • Overall Strategy (alliances, technology used, advertising vs. subscriber fees)
    • AP Video News Network Packages
    • Market size (estimated # of subscribers)
    • Scenario 2005-2008 (including revenue projection)
• 1.4 Media' s Net Strategy Advantages (Strong Points) and Weaknesses
  • Summary: Comparison of Company-by-Company Net Strategies
• 1.5 Consumers' Acceptance
• 1.6 Researcher' s Analysis of the Media' s Net Strategy and Future of TV
  • Revenue Model Analysis
  • Business Strategy Analysis

• 2.1 Emerging Products with TV Viewing Option: Summary
  • Researcher Comments
• 2.2 Segment: Portable Devices
  • A. CELL PHONES
    • 1. Market Overview
      • 1.1 Market Structure and End-User Terminal Positioning
        • Sprint TV Content Partners and Packages
        • Summary: U.S. Cellular Operators with 3G Mobile TV Services
      • 1.2 Major Players
      • 1.3 Service Market
      • 1.4 Consumer' s Acceptance and Its Reason
  • B. PDAs
    • 1. Market Overview
      • 1.1 Market Structure and End-User Terminal Positioning
      • 1.2 Major Players
      • 1.3 Service Market
      • 1.4 Consumer' s Acceptance and Its Reason
  • C. PORTABLE MEDIA PLAYERS
    • 1. Market Overview
      • 1.1 Market Structure and End-User Terminal Positioning
      • 1.2 Major Players
      • 1.3 Service Market
      • 1.4 Consumer' s Acceptance and Its Reason
• 2.3 Segment: Digital Recorders
  • A. DVRs
    • 1. Market Overview
      • 1.1 Market Structure and End-User' Terminal Positioning
      • 1.2 Major Players
      • 1.3 Service Market
      • 1.4 Consumer' s Acceptance and Its Reason
  • B. MEDIA PCs
    • 1. Market Overview
      • 1.1 Market Structure and End-User' Terminal Positioning
      • 1.2 Major Players
        • Announced Content Partners for Intel Viiv Systems
      • 1.3 Service Market
      • 1.4 Consumer' s Acceptance and Its Reason
• 2.4 Market Size Forecasts
  • A. Segment: Portables
    • 1. Cellular Phone Market Size (Worldwide)
      • Cellular Phone Market Size (U.S.)
      • 1.1 Cell Phone Service Market Size (U.S.)
    • 2. PDA Market Size (U.S.)
      • 2.1 PDA Service Market Size (U.S.)
    • 3. Portable Video Player Market Size (U.S.)
      • 3.1 Portable Video Download Service Market (U.S.)
  • B. Segment: Digital Recorders
    • 1. DVR Market Size (U.S.)
      • 1.1 DVR Service Market Size Forecast (U.S.)
    • 2. Media PC Market Size (U.S.)
    • 2. Media PC Market Size (U.S.)
      • 2.1 Service Market Size Forecast (U.S.)
• 2.5 Future Trends and Directions
  • 1. Products Development and Service Development
    • 1.1 Needs
    • 1.2 New Developments

• 3.1 The War: The background and influencing factors
• 3.2 The War Summary
• 3.3 MSO & RBOC Strategic Weapons
• 3.4 Technology Advantage in Comparison between MSO and RBOC
  • MSO Advantage and Opportunities
  • RBOC Advantage and Opportunities
  • Summary of Major RBOC IPTV Technologies
  • IPTV: Not Just for RBOCs
• 3.5 Subscriber Advantage in Comparison between MSO and RBOC
  • Subscriber Comparison: MSOs vs. RBOCs
  • FiOS TV Service Availability
• 3.6 Triple Play to Quadra Play Strategy: Scenario 2006-2008
  • 2006: Wireless Makes Quad Play
  • Merged Wireless-VoIP Services
  • RBOC IPTV Opportunity
• 3.7 VOD Trends and Future
  • Cable VOD to PC
  • Ad-supported VOD
  • RBOC VOD Opportunity
  • 3.8 Set-top with DVR Strategy
  • MSO Strategy 117
  • RBOC Strategy
  • 3.9 Media' s Strategy for MSO and RBOC
  • RBOC Strategy
  • MSO Strategy and Challenges
  • MSO ITV Efforts
  • A La Carte Content Bundles

• 4.1 Big Change Summary
• 4.2 Big Change in Revenue Source - Market, Technology, Business Opportunities
• 4.2.1 Media Industry
  • Variable Pricing Models for VOD
  • Media Roadmap for Broadcast/Telecom Convergence
  • Telecom/Broadcast Convergence: ABC and CBS Content
    • 4.2.2 Advertising Industry
      • In-stream Advertising
      • Paid TV search
      • DVR advertising
      • VOD "in-content" advertising
    • 4.2.3 Service Provider Industry
      • Service Provider Roadmap for Telecom/Broadcast Convergence
    • 4.2.4 Net Industry
    • 4.2.5 End-User Terminal Products Maker Industry

• 1. Major Media' s Net Strategy: Summary
• 2. ABC/Disney Alliance
• 3. ABC/Disney iPod-Downloadable Programming (at launch)
• 4. ABC' s iPod Video Revenue Projection
• 5. NBC Universal (NBCU) Alliance
• 6. NBCU iPod-Downloadable Programming (at launch)
• 7. NBC' s iPod Video Revenue Projection
• 8. CBS Alliance
• 9. CBS Downloadable TV Shows and Distribution Platform (at launch)
• 10. CBS Revenue Projection from Online Video Advertising and User Paid Downloads
• 11. FOX (News Corp.) Alliance
• 12. Fox Downloadable TV Shows and Distribution Platforms (at launch)
• 13. Fox' s VOD Revenue Projection
• 14. CNN Alliance
• 15. CNN Pipeline: Paid News Service Tiers
• 16. CNN Online/TV Advertising Revenue Projection
• 17. CNN Pipeline Subscriber Revenue Projection
• 18. UPN Alliance
• 19. Warner Bros. Alliance
• 20. WB' s In2TV TV Channels (planned at launch)
• 21. New York Times (NYT)
• 22. Regular Free Streaming Videos at NYTimes.com
• 23. NYT TimesSelect Subscriber Revenue Projection
• 24. AP (Associated Press) Alliance
• 25. AP Video News Network Packages
• 26. U.S. Online Video Advertising Projections (Conservative Estimate)
• 27. AP Online Video Advertising: Revenue Projection
• 28. Summary: Comparison of Company-by-Company Net Strategies
• 29. Consumers' Acceptance Viewpoint
• 30. Emerging Products with TV Viewing Option: Summary
• 31. Cell Phones Sprint TV Content Partners and Packages
• 32. Cell Phones Summary: U.S. Cellular Operators with 3G Mobile TV Services
• 33. Cell Phones Major Players
• 34. Cell Phones Service Market
• 35. Cell Phones Consumer' s Acceptance and Its Reason
• 36. PDAs Major Players
• 37. PSAs Service Market
• 38. PDAs Consumer' s Acceptance and Its Reason
• 39. Portable Media Players
• 40. Portable Media Major Players
• 41. Portable Media Service Market
• 42. Portable Media Consumer' s Acceptance and Its Reason
• 43. DVDs Major Players
• 44. DVDs Service Market
• 45. DVDs Consumer' s Acceptance and Its Reason
• 46. Media PCs Major Players
• 47. Media PCs Announced Content Partners for Intel Viiv Systems
• 48. Media PCs Service Market
• 49. Media PCs Consumer' s Acceptance and Its Reason
• 50. Cellular Phone Market size (Worldwide)
• 51. Cellular Phone Market Size (U.S.)
• 52. Cell Phone Service Market Size (U.S.)
• 53. PDA Market Size (U.S.)
• 54. PDA Service Market Size (U.S.)
• 55. Portable Video Player Market Size (U.S.)
• 56. Portable Video Download Service Market (U.S.)
• 57. DVR Market Size (U.S.)
• 58. DVR Service Market Size Forecast (U.S.)
• 59. Media PC Market Size (U.S.)
• 60. Service Market Size Forecast (U.S.)
• 61. New Developments
• 62. The War Summary
• 63. Summary of Major RBOC IPTV Technologies
• 64. Subscriber Comparison: MSOs vs. RBOCs
• 65. FiOS TV Service Availability
• 66. MSO ITV Efforts
• 67. Future TV Big Change Summary
• 68. Variable Pricing Models for VOD
• 69. Media Roadmap for Broadcast/Telecom Convergence
• 70. Content Roadmaps for Telecom/Broadcast Convergence: Major TV Networks
• 71. Advertising Roadmap for Telecom/Broadcast Convergence
• 72. Service Provider Roadmap for Telecom/Broadcast Convergence
• 73. Net Industry Telecom/Broadcast Convergence Roadmap
• 74. Computer Industry Telecom/Broadcast Convergence Roadmap