Table of Contents
Section 1: Media' s Net Strategy
- 1.1 The Background and Influencing Factors (why media giants must intrude
on the Net business)
- 1.2 Major Media' s Net Strategy: Summary
- 1.3 Major Media' s Net Strategy: In Detail
- 1.3.1 ABC/Disney
- Overall Strategy (alliances, technology used, advertising vs.
subscriber fees)
- ABC/Disney iPod-Downloadable Programming (at launch)
- Market Size (estimated # of subscribers)
- Scenario 2005-2008 (including revenue projection)
- 1.3.2 NBC Universal (NBCU)
- Overall Strategy (alliances, technology used, advertising vs.
subscriber fees)
- NBCU iPod-Downloadable Programming (at launch)
- Market Size (estimated # subscribers)
- Scenario 2005-2008 (including revenue projection)
- 1.3.3 CBS
- Overall Strategy (alliances, technology used, advertising vs.
subscriber fees)
- CBS Downloadable TV Shows and Distribution Platform (at launch)
- Market Size (estimated # subscribers)
- Scenario 2005-2008 (including revenue projection)
- 1.3.4 FOX (News Corp.)
- Overall Strategy (alliances, technology used, advertising vs.
subscriber fees)
- Fox Downloadable TV Shows and Distribution Platforms (at launch)
- Market Size (estimated # of subscribers)
- Scenario 2005-2008 (including revenue projection)
- 1.3.5 CNN
- Overall Strategy (alliances, technology used, advertising vs.
subscriber fees)
- CNN Pipeline: Paid News Service Tiers
- Market Size (estimated # of subscribers)
- Scenario 2005-2008 (including revenue projection)
- 1.3.6 UPN
- Overall Strategy (alliances, technology used, advertising vs.
subscriber fees)
- Market Size (estimated # of subscribers)
- Scenario 2005-2008 (including revenue projection)
- 1.3.7 Warner Bros. (WB)
- Overall Strategy (alliances, technology used, advertising vs.
subscriber fees)
- WB' s In2TV TV Channels (planned at launch)
- Market Size (estimated # of subscribers)
- Scenario 2005-2008 (including revenue projection)
- 1.3.8 New York Times (NYT)
- Overall Strategy (alliances, technology used, advertising vs.
subscriber fees)
- Regular Free Streaming Videos at NYTimes.com
- Market Size (estimated # of subscribers)
- Scenario 2005-2008 (including revenue projection)
- 1.3.9 AP (Associated Press)
- Overall Strategy (alliances, technology used, advertising vs.
subscriber fees)
- AP Video News Network Packages
- Market size (estimated # of subscribers)
- Scenario 2005-2008 (including revenue projection)
- 1.4 Media' s Net Strategy Advantages (Strong Points) and Weaknesses
- Summary: Comparison of Company-by-Company Net Strategies
- 1.5 Consumers' Acceptance
- 1.6 Researcher' s Analysis of the Media' s Net Strategy and Future of TV
- Revenue Model Analysis
- Business Strategy Analysis
Section 2: End-User Products and Services Market
- 2.1 Emerging Products with TV Viewing Option: Summary
- 2.2 Segment: Portable Devices
- A. CELL PHONES
- 1. Market Overview
- 1.1 Market Structure and End-User Terminal Positioning
- Sprint TV Content Partners and Packages
- Summary: U.S. Cellular Operators with 3G Mobile TV Services
- 1.2 Major Players
- 1.3 Service Market
- 1.4 Consumer' s Acceptance and Its Reason
- B. PDAs
- 1. Market Overview
- 1.1 Market Structure and End-User Terminal Positioning
- 1.2 Major Players
- 1.3 Service Market
- 1.4 Consumer' s Acceptance and Its Reason
- C. PORTABLE MEDIA PLAYERS
- 1. Market Overview
- 1.1 Market Structure and End-User Terminal Positioning
- 1.2 Major Players
- 1.3 Service Market
- 1.4 Consumer' s Acceptance and Its Reason
- 2.3 Segment: Digital Recorders
- A. DVRs
- 1. Market Overview
- 1.1 Market Structure and End-User' Terminal Positioning
- 1.2 Major Players
- 1.3 Service Market
- 1.4 Consumer' s Acceptance and Its Reason
- B. MEDIA PCs
- 1. Market Overview
- 1.1 Market Structure and End-User' Terminal Positioning
- 1.2 Major Players
- Announced Content Partners for Intel Viiv Systems
- 1.3 Service Market
- 1.4 Consumer' s Acceptance and Its Reason
- 2.4 Market Size Forecasts
- A. Segment: Portables
- 1. Cellular Phone Market Size (Worldwide)
- Cellular Phone Market Size (U.S.)
- 1.1 Cell Phone Service Market Size (U.S.)
- 2. PDA Market Size (U.S.)
- 2.1 PDA Service Market Size (U.S.)
- 3. Portable Video Player Market Size (U.S.)
- 3.1 Portable Video Download Service Market (U.S.)
- B. Segment: Digital Recorders
- 1. DVR Market Size (U.S.)
- 1.1 DVR Service Market Size Forecast (U.S.)
- 2. Media PC Market Size (U.S.)
- 2. Media PC Market Size (U.S.)
- 2.1 Service Market Size Forecast (U.S.)
- 2.5 Future Trends and Directions
- 1. Products Development and Service Development
- 1.1 Needs
- 1.2 New Developments
Section 3: The War (Battles) between MSO (CATV) & RBOC (IPTV)
- 3.1 The War: The background and influencing factors
- 3.2 The War Summary
- 3.3 MSO & RBOC Strategic Weapons
- 3.4 Technology Advantage in Comparison between MSO and RBOC
- MSO Advantage and Opportunities
- RBOC Advantage and Opportunities
- Summary of Major RBOC IPTV Technologies
- IPTV: Not Just for RBOCs
- 3.5 Subscriber Advantage in Comparison between MSO and RBOC
- Subscriber Comparison: MSOs vs. RBOCs
- FiOS TV Service Availability
- 3.6 Triple Play to Quadra Play Strategy: Scenario 2006-2008
- 2006: Wireless Makes Quad Play
- Merged Wireless-VoIP Services
- RBOC IPTV Opportunity
- 3.7 VOD Trends and Future
- Cable VOD to PC
- Ad-supported VOD
- RBOC VOD Opportunity
- 3.8 Set-top with DVR Strategy
- MSO Strategy 117
- RBOC Strategy
- 3.9 Media' s Strategy for MSO and RBOC
- RBOC Strategy
- MSO Strategy and Challenges
- MSO ITV Efforts
- A La Carte Content Bundles
Section 4: The Future of TV, Its Big Change
- 4.1 Big Change Summary
- 4.2 Big Change in Revenue Source - Market, Technology, Business
Opportunities
- 4.2.1 Media Industry
- Variable Pricing Models for VOD
- Media Roadmap for Broadcast/Telecom Convergence
- Telecom/Broadcast Convergence: ABC and CBS Content
- 4.2.2 Advertising Industry
- In-stream Advertising
- Paid TV search
- DVR advertising
- VOD "in-content" advertising
- 4.2.3 Service Provider Industry
- Service Provider Roadmap for Telecom/Broadcast Convergence
- 4.2.4 Net Industry
- 4.2.5 End-User Terminal Products Maker Industry
LIST OF TABLES
- 1. Major Media' s Net Strategy: Summary
- 2. ABC/Disney Alliance
- 3. ABC/Disney iPod-Downloadable Programming (at launch)
- 4. ABC' s iPod Video Revenue Projection
- 5. NBC Universal (NBCU) Alliance
- 6. NBCU iPod-Downloadable Programming (at launch)
- 7. NBC' s iPod Video Revenue Projection
- 8. CBS Alliance
- 9. CBS Downloadable TV Shows and Distribution Platform (at launch)
- 10. CBS Revenue Projection from Online Video Advertising and User Paid
Downloads
- 11. FOX (News Corp.) Alliance
- 12. Fox Downloadable TV Shows and Distribution Platforms (at launch)
- 13. Fox' s VOD Revenue Projection
- 14. CNN Alliance
- 15. CNN Pipeline: Paid News Service Tiers
- 16. CNN Online/TV Advertising Revenue Projection
- 17. CNN Pipeline Subscriber Revenue Projection
- 18. UPN Alliance
- 19. Warner Bros. Alliance
- 20. WB' s In2TV TV Channels (planned at launch)
- 21. New York Times (NYT)
- 22. Regular Free Streaming Videos at NYTimes.com
- 23. NYT TimesSelect Subscriber Revenue Projection
- 24. AP (Associated Press) Alliance
- 25. AP Video News Network Packages
- 26. U.S. Online Video Advertising Projections (Conservative Estimate)
- 27. AP Online Video Advertising: Revenue Projection
- 28. Summary: Comparison of Company-by-Company Net Strategies
- 29. Consumers' Acceptance Viewpoint
- 30. Emerging Products with TV Viewing Option: Summary
- 31. Cell Phones Sprint TV Content Partners and Packages
- 32. Cell Phones Summary: U.S. Cellular Operators with 3G Mobile TV Services
- 33. Cell Phones Major Players
- 34. Cell Phones Service Market
- 35. Cell Phones Consumer' s Acceptance and Its Reason
- 36. PDAs Major Players
- 37. PSAs Service Market
- 38. PDAs Consumer' s Acceptance and Its Reason
- 39. Portable Media Players
- 40. Portable Media Major Players
- 41. Portable Media Service Market
- 42. Portable Media Consumer' s Acceptance and Its Reason
- 43. DVDs Major Players
- 44. DVDs Service Market
- 45. DVDs Consumer' s Acceptance and Its Reason
- 46. Media PCs Major Players
- 47. Media PCs Announced Content Partners for Intel Viiv Systems
- 48. Media PCs Service Market
- 49. Media PCs Consumer' s Acceptance and Its Reason
- 50. Cellular Phone Market size (Worldwide)
- 51. Cellular Phone Market Size (U.S.)
- 52. Cell Phone Service Market Size (U.S.)
- 53. PDA Market Size (U.S.)
- 54. PDA Service Market Size (U.S.)
- 55. Portable Video Player Market Size (U.S.)
- 56. Portable Video Download Service Market (U.S.)
- 57. DVR Market Size (U.S.)
- 58. DVR Service Market Size Forecast (U.S.)
- 59. Media PC Market Size (U.S.)
- 60. Service Market Size Forecast (U.S.)
- 61. New Developments
- 62. The War Summary
- 63. Summary of Major RBOC IPTV Technologies
- 64. Subscriber Comparison: MSOs vs. RBOCs
- 65. FiOS TV Service Availability
- 66. MSO ITV Efforts
- 67. Future TV Big Change Summary
- 68. Variable Pricing Models for VOD
- 69. Media Roadmap for Broadcast/Telecom Convergence
- 70. Content Roadmaps for Telecom/Broadcast Convergence: Major TV Networks
- 71. Advertising Roadmap for Telecom/Broadcast Convergence
- 72. Service Provider Roadmap for Telecom/Broadcast Convergence
- 73. Net Industry Telecom/Broadcast Convergence Roadmap
- 74. Computer Industry Telecom/Broadcast Convergence Roadmap
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