Abstract
Introduction
Americans continue to kill themselves with bad food, which makes them a prime
(and largely untapped) target market for new ingredients that, when added to
processed foods and drinks, provide added health benefits.
Nutraceutical and functional food ingredients are, by definition, ingredients
with human health benefits beyond basic nutrition. Nutraceutical ingredients
are used in non-food supplements (e.g., tablets, soft gels, capsules).
Prevention of specific chronic health conditions is the leading reasons
Americans buy dietary supplements. These ingredients are also increasingly
being added to conventional or mainstream foods and beverages, where the
emphasis is on improved nutrition, with a healthful diet it now promoted as a
fundamental way to proactively prevent or stem the risk of disease.
The key market driver is authorization from the U.S. Food and Drug
Administration (FDA) of qualified health claims for a number of ingredients
when used at specific levels, so products containing these ingredients can
advertise their functional benefits on the label. This FDA authorization has
helped to accelerate the market and raise consumer awareness of several
important ingredients - most notably, omega-3 fatty acids, dietary fiber,
plant sterols and soy protein. All these ingredients are becoming established
in more and more ready-to-eat foods and ready-to-drink beverages on U.S.
grocery store shelves.
Objectives
This report covers key players and trends in the U.S. market for nutraceutical
and functional ingredients. Section by section, the report contains:
- Overview of the U.S. ingredients industry and key players, including a
general perspective on licensing and distribution structure.
- Detailed profiles of 11 companies and their ingredients portfolios, with
emphasis on health benefits, production volume and consumption trends.
- Competitive mapping of ingredients companies and their strategies for
differentiation in a crowded marketplace.
- Table summaries and comparisons of the 11 companies, with analysis of the
ingredients functional food and beverage roadmap.
- Appendix listing of additional U.S. and/or multinational companies with
innovative ingredients.
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