Financial Services and the Underbanked

Table of Contents

I. EXECUTIVE SUMMARY, KEY FINDINGS, METHODOLOGY

• 1.1 EXECUTIVE SUMMARY
• 1.2 KEY FINDINGS
• 1.3 METHODOLOGY

II. THE UNDERBANKED: A MARKET SEGMENT DEFINED

• 2.1 WHO ARE THE UNDERBANKED?-
• 2.2 INDUSTRY CONTEXT: FINANCIAL INSTITUTIONS LOOKING FOR NEW MARKETS
  • 2.2.1 Ethnic and Immigrant Banking
  • 2.2.2 Long term strategy: a remittance customer today could be a small business borrower tomorrow
• 2.3 CREDIT-SCORING MODELS
  • 2.3.1 Fair Isaac Corporations Traditional FICO Score
• 2.3.2 Alternative Scoring Models
• 2.4 PUBLIC POLICY AND LEGISLATION TARGETING THE UNDERBANKED
  • 2.4.1 "Bank on New York" Campaign

III. PRODUCTS AND SERVICES TARGETING THE UNBANKED

• 3.1 TRADITIONAL REMITTANCE/MONEY TRANSFER COMPANIES
• 3.2 BANKS OFFERING MONEY TRANSFERS BY ATM
• 3.3 STORED-VALUE CARDS AND PREPAID CARDS
• 3.4 PAYROLL CARDS
• 3.5 NEW PRODUCT AND SERVICE INNOVATIONS TARGETING THE UNBANKED

IV. MARKETING TO THE UNBANKED

• 4.1 PERCEPTIONS ABOUT THE UNBANKED
• 4.2 WHY DO PEOPLE REMAIN UNBANKED?
• 4.3 MARKETING MIX FOR REACHING THE UNBANKED

V. CONCLUSIONS, RECOMMENDATIONS, AND PREDICTIONS

VI. PROFILES OF SELECT COMPANIES PROVIDING FINANCIAL SERVICES AND PRODUCTS TO THE UNBANKED AND UNDERBANKED

• 6.1 WESTERN UNION
• 6.2 MONEYGRAM
• 6.3 BANK OF AMERICA
• 6.4 LABE BANK
• 6.5 CITIBANK
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• DISCLAIMER