Top 20 Multicultural Markets: Toolkit for Marketing Managers

Table of Contents

I. EXECUTIVE SUMMARY, DEFINITIONS AND METHODOLOGY

• 1 KEY FINDINGS -----------------
• 2. EXECUTIVE SUMMARY ----------------
• 3. METHODOLOGY -----------------

II. MULTICULTURAL MARKETING AND ETHNIC MARKET SEGMENTATION

• 2.1 DEVELOPMENT OF MULTICULTURAL MARKETING IN THE U.S. ---------
• 2.2 ETHNIC MARKET SEGMENTATION AND BUSINESS OPPORTUNITIES ----------

III. CURRENT TRENDS IN MULTICULTURAL MARKETS

• 3.1 TRADITIONAL MULTICULTURAL MARKETING VS. NICHE ETHNIC MARKETING -------
• TABLE 1: Marketers Approach Shift from Ethnic Marketing to Niche Marketing -----
• 3.2 CASE STUDIES ---------------
• 3.2.1 Telecommunications Industry -------------
• 3.2.2 Financial Services Industry --------------
• 3.2.3 Health/Education Industry -----------
• 3.2.4 Airline Industry --------------

IV. ETHNIC MARKETS OVERVIEW

• 4.1 BOSNIAN-AMERICANS -------------
• 4.1.1 Media Capacity--------------
• 4.2 BULGARIAN-AMERICANS -----------
• 4.2.1 Media Capacity --------------
• 4.3 CROATIAN-AMERICANS -------------
• 4.3.1 Media Capacity---------------
• 4.4 CZECH-AMERICANS ------------
• 4.4.1 Media Capacity---------------
• 4.5 EGYPTIAN-AMERICANS ------------
• 4.5.1 Media Capacity----------------
• 4.6 GREEK-AMERICANS ----------------
• 4.6.1 Media Capacity----------------
• 4.7 HUNGARIAN-AMERICANS ------------
• 4.7.1 Media Capacity---------------
• 4.8 INDIAN (SOUTH ASIAN)-AMERICANS ------------
• 4.8.1 Media Capacity---------------
• 4.9 IRANIAN-AMERICANS -------------
• 4.9.1 Media Capacity---------------
• 4.10 ISRAELI-AMERICANS -------------
• 4.10.1 Media Capacity---------------
• 4.11 JORDANIAN-AMERICANS -----------
• 4.11.1 Media Capacity---------------
• 4.12 LEBANESE-AMERICANS ------------
• 4.12.1 Media Capacity---------------
• 4.13 LITHUANIAN-AMERICANS ---------------
• 4.13.1 Media Capacity---------------
• 4.14 POLISH-AMERICANS -------------
• 4.14.1 Media Capacity---------------
• 4.15 ROMANIAN-AMERICANS ------------
• 4.15.1 Media Capacity---------------
• 4.16 RUSSIAN-AMERICANS ------------
• 4.16.1 Media Capacity---------------
• 4.17 SERBIAN-AMERICANS ------------
• 4.17.1 Media Capacity---------------
• 4.18 SLOVAK-AMERICANS ------------
• 4.18.1 Media Capacity---------------
• 4.19 TURKISH-AMERICANS -------------
• 4.19.1 Media Capacity---------------
• 4.20 UKRAINIAN-AMERICANS -----------
• 4.20.1 Media Capacity---------------

V. DISCLAIMER