Abstract
This market report will be provided in the following serieses:
- I. Next-Generation Carrier' s Network - Planning for Business
Transformation
- II. Next-Generation Carrier' s Network - Architectures, Economics and
Forecasts
- III. The Telecommunications Market Today
- IV. Business Transformation Planning
I. Next-Generation Carrier' s Network - Planning for Business Transformation
Overview
This report is devoted to exploring the planning process devoted to
telecommunications business transformation. The report will also forecast the
likely results of those processes, taken collectively, in the development of a
Next Generation Network. In general, business transformation planning has many
outputs, and influences many (maybe all) processes in a business, but in
telecommunications, business transformation planning must also involve, as one
of its outputs, the development of a Next Generation Network, since the nature
of the future network must reflect the new business plan. The history of the
networking business is largely based on network evolution steps that were
determined by the geniuses at Bell Labs. Another group of geniuses at the same
institution determined end-user (station apparatus) capabilities. It has been
said that there have been three network designs: the telegraph network, the
telephone network, and the Internet network. Each had its particular end-user
apparatus: the telegraph, the telephone, and the computer. As we have changed
from each of these paradigms to the next, we have seen massive business
transformations by the major players. Some made the transformation; they
survived and prospered. Some did not and died. This report is about how to
make those transformations and what network will be coming next - the Next
Generation Network! Unlike in the past, the development of these future
networks is based on customers' needs and business vision, as opposed to
technological possibilities and cost efficiencies. Now there are competitive
networks to the business and the residence, and there are hundreds, maybe
thousands, of companies devoted to the development of station apparatus to
meet customers' needs as they see them. Most of this station apparatus is not
even called that; rather, it is called computers, DVRs, Wii, routers,
over-the-top video, etc. Network evolution, now, is driven by the competitive
desire of the multiple network providers to have networks that are capable of
interfacing with this station apparatus. For telcos and all companies involved
in the telecommunications business, this drastically changed environment
requires that they change their businesses if they are to survive and prosper.
These two ingredients (customers' needs and business vision), along with an
understanding of competitors' positions, are the basis of planning for future
networks today. The idea that “Customer Is King” will run
throughout this report. It is also strongly reflected in the interviews.
Report Features
We will review the techniques for transformation planning and some of the
drivers in today' s market for that planning activity, as well as the resulting
Next Generation Network and our forecast for the NGN.
This includes:
- The description of the planning environment - A framework that
outlines the steps in the planning process.
- The general forecast for the U.S. economy and particularly the U.S.
telcos.
- The competitive market in the U.S. facing today' s
telecommunications company, including discussions of major factors in the
changing market such as advanced access architectures, supercompetitors, and
overbuild.
- A detailed approach to Business Transformation Planning - a
“how to.”
- A survey of what major players are doing in business transformation
planning.
- Interviews with some of the top thinkers in the telecommunications
business today.
- The changing face of the network - why it is changing and how.
- Our characterization of the NGN - Access, Speed, and Flexibility.
- Our forecast for the Next Generation Network architecture -
Access, Transport, and Control.
- A description of the major technology groups in the NGN - with
forecasts for their deployment.
- A listing of major vendors of NGN hardware and software.
- A major Appendix will describe the process of “Vision
Planning” - a technique for transformation planning.
II. Next-Generation Carrier' s Network - Architectures, Economics and Forecasts
Overview
The history of the networking business is largely based on network evolution
steps that were determined by the geniuses at Bell Labs. Another group of
geniuses at the same institution determined end-user (station apparatus)
capabilities. The famous beginning of the telephone industry might have been,
in today' s terms, “Watson, come here. I need your cell phone
number.”
It has been said that there have been three network designs: the telegraph
network, the telephone network, and the Internet network. Each had its
particular end-user apparatus - the telegraph, the telephone, and the
computer. As we have changed from each of these paradigms to the next, we have
seen massive business transformations by the major players. Some companies
made the transformation; they survived and prospered; some did not and died.
This report is about how to make those transformations and specifically about
what network will be coming next - the next-generation network!
Report Features
This report reviews the techniques for NGN planning and some of the drivers in
today' s market for that planning activity.
It includes the following major areas:
- The general forecast for the U.S. economy and particularly the U.S. telcos.
- Forecasts of CapEx for the next five years.
- A survey of what major players are doing in NGN planning.
- Interviews with some of the top thinkers in the telecommunications
business today about NGN.
- The changing face of the network - why it is changing and how.
- A discussion of what the major carriers are doing in related areas.
- Our characterization of the NGN - access, speed, and flexibility.
- Our forecast for the next-generation network architecture - access,
transport, and control.
- A presentation of architectural options facing a telecommunications
company it the advanced access area, and a model of the related economics.
- A discussion of standards activity related to NGN.
- A description of the major technology groups in the NGN, with forecasts
for their deployment.
- A listing of major vendors of NGN hardware and software.
Why have an NGN? - Why change networks?
If we have a perfectly good, working network, why do we change it? Why do we
evolve it?
Here are some reasons:
- We find a way to make it cheaper to operate. (e.g., changing from open
wire to plastic sheathed cables).
- We find a way to make it cheaper to grow. (e.g., we add cross-boxes).
- We find that we need more capacity. (e.g., we convert from cable-derived
circuits to T-1-derived circuits).
- The end-user devices (station apparatus) demands that we provide more or
different functionality. (e.g., HDTV delivery).
- Of course, particularly with items 1, 2, and 3, there is often a mixture
of motives for change. Often the need for more, cheaper capacity will combine
items 2 and 3, for example. Over time, the importance of these reasons has
changed.
As a part of this report, we will find that now the reason for changing
networks is to meet end user-demand for services. The rationale for changing
networks is moving from technology/cost savings to customer-driven!
III. The Telecommunications Market Today
Overview
This is the first of a major series of reports to be published by Information
Gatekeepers on the subject of telco business transformation and the
next-generation network. Many of the world' s telcos are now involved in
redefining the way they do business and the kind of network they need in their
planned new environment. This series of reports will be a “How To”
manual as well as a report on activities by the various major players, with
forecasts for the resulting next-generation network.
Report Features
This report will attempt to answer these questions, in the broader context of
the overall competitive environment of U.S. telephony today. In addition to
the “super-competitors,” we feel that the following are the
major issues in today' s competitive structure in telecommunications:
- Telcos become wireless, rather than wireline companies;
- The Advanced Access Architecture deployments being undertaken by the major
RBOCs and many smaller telcos;
- Overbuilding by major telcos;
- The emergence of the “super-competitors.”
This report will address each of these areas and provide forecasts as to our
expectations for each. Because of the overriding importance of the state of
the U.S. (and world) economy, we will begin with a review of our forecasts for
the nation' s economy as well as its impact on telephony. That portion of the
report will also provide our forecast for capital spending over the next five
years. The report will then continue with a review of the current telecom
market structure; with that background, we will then address each of the
above-listed issues.
IV. Business Transformation Planning
Overview
This report boldly tells exactly how to do transformation planning. It is
written by an author who has been involved in (often as a leader, but also as
a follower) many transformation projects in several different venues. He has
also been deeply involved in all phases of telephony planning for over 40
years. This report is devoted to exploring the planning process devoted to
telecommunications business transformation. The techniques and steps described
herein will guide the firm in the process, but the actual work must be done on
an individual basis. In general, business transformation planning has many
outputs, and influences many (maybe all) processes in a business, but in
telecommunications, business transformation planning must also involve, as one
of its outputs, the development of a next-generation network, since the nature
of the future network must reflect the new business plan.
Unlike in the past, the development of these future networks is based on
customers' needs and business vision, as opposed to technological
possibilities and cost efficiencies. These two ingredients (customers' needs
and business vision), along with an understanding of competitors' positions,
are the basis of planning for future networks today.
Report Features
We will review the techniques for transformation planning and some of the
drivers in today' s market for that planning activity.
This development of techniques will include:
- The description of the planning environment - A framework that outlines
the steps in the planning process;
- The general forecast for the U.S. economy and particularly the U.S. telcos;
- The competitive market in the U.S. facing today' s telecommunications
company, including discussions of major factors in the changing market such as
advanced access architectures, super-competitors, and overbuild;
- A detailed approach to business transformation planning - a “how
to”;
- A major section will describe the process of “Vision Planning”
- a technique for transformation planning;
- A survey of what major players are doing in business transformation
planning;
- Interviews with some of the top thinkers in the telecommunications
business today.
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