Table of Contents
1. Industry Overview 1
- Extreme Sports - A Quick Primer 1
- Extreme Sports - "Then" & "Now" 1
- Market Participants - Manufacturers & Retailers 1
- Media - A Major Promotional Platform 2
2. Market Dynamics 2
- Extreme Sports - Exploding Potential in-Store 2
- Extreme Sports Companies Hunt Investors, Seek Alliances 2
- Snowshoeing - The New Rage 3
- Zorbing - A ' Fun & Thrill' Sport 3
- Leading Snow Skiing Destinations 3
- Table 1: Leading Ten Snow Skiing Destination Countries Worldwide in 2006
4
3. An Insight into Extreme Sports 4
- In-Line Skating 5
- Roller Skating 5
- Snowboarding/Skiboarding 6
- Skateboarding 6
- Wakeboarding 6
- Sandboarding 7
- Boardsailing 7
- Mountaineering/Rock Climbing 7
- Skydiving 8
- Waterskiing 8
- Trick Skiing 8
- Slalom Skiing 8
- Ski Jump 8
- Snow Skiing 9
- Alpine Skiing 9
- Freestyle Skiing 9
- Freeskiing 9
- Nordic Skiing 9
- Cross-country Skiing 10
- Nordic Jumping 10
- Paintball 10
- Bungee Jumping 11
- Street Luging 11
- Cardio Kickboxing 11
- Freestyle Motocross 11
- BMX / Bicycle Motocross 11
4. Product Launches 11
- BuyWake.com Launches First True LTD Wakeboard 11
- Extreme Sports Zone Introduces Brush-Surfing Ramp 12
- ESPN to Introduce Online ESPN Action Sports Network 12
- Extremedia Introduces extremity.tv 12
- Bragster and Extreme Group to Launch ExBrag 12
- New Sports Channel, Ma Chaine Sport, Launched 12
- Black Diamond to Launch Freeride Ski Boots 12
5. Strategic Corporate Developments 13
- Black Diamond Inaugurates New Global Distribution Center in China 13
- Burton Snowboards Pockets DNA Distribution 13
- Ault Glazer Acquires Hayes Brothers Snowboard 13
- USA TODAY Takes Over Banquet 13
- W. E. Rock Event Acquires W.E.ROCK 14
- Jarden Acquires K2 14
- Volcom Announces Electric Visual Evolution Acquisition 14
- Mammoth Energy to Take Over Sport Technology 14
- Ski Channel Purchases Broadcast Rights 14
- Wizzard Media and Sandra Carter Ink Agreement 14
- Wizzard Media and Media Rights of America Ink Agreement 15
- IMG Forms Joint Venture with Tollin Productions 15
- NBC U Joint Venture with MTV 15
- PUMA and Ronstan Enter into Partnership Arrangement 15
- XFMedia Acquires Minor Stake in All Sports Network 15
- Billabong International Acquires Sector 9 16
- Billabong International Signs DaKine Hawaii Acquisition Agreement 16
- Lafuma to Acquire Eider 16
- Vidshadow and Planet X Enter into an Agreement 16
- Oak Holdings Signs Agreement with Rotherham Metropolitan Borough Council
16
- Adrenalina to Construct Stores in Cherry Creek Shopping Center and
Willow Bend 16
- Teignbridge District Council Grants Aid to Set up Extreme Sports Park 16
- Extreme, Debut Partner for Outdoor Sports Equipment and Products 17
- J-Star and Central Oklahoma Join Hands 17
- Basic Services Acquires LQD Adrenalina 17
- Rhino Outdoor Takes Over YamaBuggy Sales & Distribution 17
- Charlesbank Capital and TRM Acquires MasterCraft Boat 17
- Ipath Footwear Pockets IPath 17
- R&R Sports Takes Over The Ski Barn 18
- Source Capital Pockets Surf Technicians 18
- Bear Growth Capital Partners Snaps Up Just Add Water 18
- Billabong International Acquires Xcel Brand 18
- Payless ShoeSource to Acquire Collective Licensing International 18
- Mecseki Erdeszeti to Develop an Extreme Sports Park 18
- ReelTime and Movie Made Productions Sign Agreement 18
- Burton Snowboards to Inaugurate New Distribution Center 18
- blinkx and Broadband Sports Enter into Agreement 19
- GoFish Inks Agreement with Movie Made Productions and Adrenalina 19
REGIONAL MARKET PERSPECTIVE
1. The United States 19
- Sporting Goods: An Overview... 19
- Extreme Sports: An American Way of Adventure and Fun 19
- Table 2: US Extreme Sports Industry (2008): Number of Participants in
Select Extreme Sports - Mountain Biking, Skateboarding, In-Line Roller
Skating, Paintball, Alpine Skiing, Snowboarding, Water Skiing, and Cross
Country Skiing (in Million) 20
- Extreme Sports Outpace Traditional Sports 21
- Firing Up the Young Blood! 21
- Table 3: US Population Statistics (2005, 2010, 2015 & 2020): Number
of Population Under the Age Group of 10-24 Years (in Million) 21
- Table 4: Select US Extreme Sports Ranked by Mean Age of Participants -
By Gender 22
- Table 5: US Extreme Sports Participation (2007): Number of Participants
Aged between 7 and 17 Years in Select Extreme Sports - Mountain Biking,
In-Line Roller Skating, Skateboarding, Alpine Skiing and Snowboarding (in
Thousands) 22
- Table 6: US Snow Sports Industry (2007): Percentage Breakdown of
Participation in Snow Sports - Alpine Skiing, Snowboarding and
Cross-Country Skiing - By Age Group 23
- Women: Fall to the Adrenaline Rush 23
- Table 7: In-Line Roller Skating in the US (2005-2007): Percentage
Breakdown of Participation Based on Gender 23
- Table 8: Skateboarding in the US (2005-2007): Percentage Breakdown of
Participation Based on Gender 24
- Table 9: Snowboarding in the US (2005-2007): Percentage Breakdown of
Participation Based on Gender 24
- Table 10: Water Skiing in the US (2005-2007): Percentage Breakdown of
Participation Based on Gender 24
- Table 11: Mountain Biking in the US (2005-2007): Percentage Breakdown
of Participation Based on Gender 25
- Table 12: Paintball Games in the US (2005-2007): Percentage Breakdown
of Participation Based on Gender 25
- Table 13: Alpine Skiing in the US (2005-2007): Percentage Breakdown of
Participation Based on Gender 25
- Table 14: Cross Country Skiing in the US (2005-2007): Percentage
Breakdown of Participation Based on Gender 26
- Total Participation Statistics 26
- Table 15: In-Line Roller Skating Participation in the US (2003-2008):
Number of Participants in Million 26
- Table 16: Skateboarding Participation in the US (2003-2008): Number of
Participants in Million 27
- Table 17: Cross-Country Skiing Participation in the US (2003-2008):
Number of Participants in Million 27
- Table 18: Alpine Skiing Participation in the US (2003-2008): Number of
Participants in Million 28
- Table 19: Alpine Skiing Participation in the US (2006): Percentage
Breakdown of Participants by Income Level - Household Income Less than
$50,000, Household Income Between US$50,000 and US$100,000, and Household
Income More than US$100,000 28
- Table 20: Snowboarding Participation in the US (2003-2008): Number of
Participants in Million 29
- Table 21: Snowboarding Participation in the US (2007-2005): Percentage
Breakdown of Participants by Category - Occasional and Frequent 29
- Table 22: Snowboarding Participation in the US (2007-2005): Percentage
Breakdown of Participants by Income Level - Household Income $50,000+,
Household Income less than $35,000 and Household Income US$35,000-$50,000 30
- Snow Sports Overview 30
- Recession Hits Hard the Snow Sports Market 30
- Table 23: US Snowboard Equipment Market - Breakdown of Value Sales by
Product Segment in US$ Million (August 2008 to January 2009) 31
- Sales Channels: Speciality Leads, Internet Grows 31
- Table 24: US Snow Sports Equipment Market - Percentage Breakdown of
Value Sales by Distribution/Sales Channel (August 2008 to January 2009)
32
- Table 25: US Alpine Equipment Market - Breakdown of Value Sales by
Distribution/ Sales Channel in US$ Million (August 2008 to January 2009)
32
- Table 26: US Snowboard Equipment Market - Breakdown of Value Sales by
Distribution/ Sales Channel in US$ Million (August 2008 to January 2009)
33
- Table 27: US Snow Sports Equipment Market (2006 & 2007):
Percentage Breakdown of Online Sales by Category - Apparel, Accessories
and Equipment 33
- Skiing Overview 33
- Mountain Resort Numbers Ski Down 33
- Table 28: US Skiing Market: Total Ski Mountains, Total Skier Visits
and Average Skier Visit Per Mountain (2001-2007) 34
- Table 29: US Mountain Ski Resorts - Break Up of Number of Resorts by
Leading State (2006-2007) 34
- Table 30: Leading Skier Visit Destination States in the US (2006-2007)
35
- Baby Boomers, Youngsters Keep Skiing Statistics Up 36
- Paintball Overview 36
- Capturing Fancy of Adventure Sport Enthusiasts 36
- Table 31: US Paintball Participation - Number of Participants in
Million (2003-2008) 36
- Factors Behind the Fame 37
- Popularity to Remain Undeterred by Declines 37
- Mountain Biking Overview 37
- Table 32: US Bicycle Industry (2007 & 2008): Percentage Breakdown of
Unit Sales by Category - Mountain Bikes, Hybrid/Cross Bicycles, Road/700C
Bicycles, Comfort Bicycles, Cruiser Bicycles and Others 38
2. Canada 38
- Ski & Snowboard Overview 38
- Table 33: Canadian Ski Market (2007 & 2008): Percentage Breakdown of
Canadian Dollar Sales of Ski Equipment by Category - Alpine Ski and
Cross-Country Ski 38
- Table 34: Canadian Ski Market (2007 & 2008): Percentage Breakdown of
Canadian Dollar Sales of Alpine Ski and Cross-Country Ski Equipment by
Province - Alberta Atlantic, British Columbia, Ontario, Quebec and
Saskatchewan/Manitoba 39
- Participants Fact Sheet by Alpine Skiing, Cross-Country Skiing, and
Snowboarding 39
- Alpine Skiing 39
- Cross-Country Skiing 39
- Snowboarding 40
- Table 35: Participation in Ski and Snowboarding in Canada (2007):
Percentage Breakdown of Participants by Age Group 40
- Government Measures to Promote Ski & Snowboarding Sport 40
- Locals Win Hands Down in Participation 41
- Export and Import Notes 41
- Imports 41
- Table 36: Canadian Imports of Ski & Snowboard Equipment (2006
& 2007): Percentage Breakdown of Value Imports by Select Countries
of Origin 41
- Exports 42
- Competitive Landscape 42
- Distribution Channels 42
- The Changing Face of Future Ski and Snowboard Industry 42
3. Japan 43
4. Europe 43
- Skiing Market 43
- Table 37: Leading European Ski Destinations (2006) 43
- Snowboard Market 44
- Table 38: European Snowboarding Market (2006): Percentage Breakdown of
Unit Sales of Snowboards by Country - Switzerland, Germany, France,
Austria, Italy, Russia, Norway, UK, Spain and Others 44
- Table 39: European Snowboarding Market (2006 & 2007): Percentage
Breakdown of Unit Sales of Boots by Country - Switzerland, France, Germany,
Austria, Italy, Russia, UK, Norway, Spain and Others 45
- Table 40: European Snowboarding Market (2006 & 2007): Percentage
Breakdown of Unit Sales of Bindings by Country - Switzerland, Germany,
France, Austria, Italy, Russia, Norway, UK, Spain and Others 45
- Table 41: European Snowboarding Market (2006 & 2007): Percentage
Breakdown of Unit Sales by Distribution Channel - Proshop, Sport Chains,
Sport Shops and Big Box 46
- Leading Brands 46
- Select Leading Snowboard Brands in Europe (2006) 46
- Select Leading Snow Bindings Brands in Europe (2006) 47
- Select Leading Snow Boots Brands in Europe (2006) 47
- Select Leading Helmets Brands for Snowboarding in Europe (2006) 47
- Participation - By Gender 48
- Table 42: European Snowboarding Industry (2006 & 2007): Percentage
Breakdown of Snowboarding Participation Based on Gender 48
4a. France 48
- French Ski Resorts - The Ultimate Skiing Destination 48
4b. Germany 49
4c. Czech Republic 49
5. China 49
- Extreme Sports - A Bright Future Ahead 49
- Government Support for Extreme Sports 49
- Skiing - A Promising Market 50
- Table 43: Chinese Population, Skier Visits, and Visitor Penetration
(2006) 50
- Quiksilver Leads the Way 50
GLOBAL DIRECTORY |
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