Abstract
The global outlook series on PR Firms provides a collection of market briefs,
concise summaries and statistical anecdotes of research findings. The report
offers a rudimentary overview of the industry with an on-the-fly focus on
high-tech PR firms, and details trends such as, increased audience
fragmentation and success of blogs and other online/social media applications
as PR tools. The report carries 14-fact rich data tables highlighting key
statistical information such as percentage share break-up of revenue by region
and service area and percentage breakdown of business sources for PR firms,
among others. The report studies the impact of the ongoing recession on PR
firms and discusses the industry prospects for the year 2009. The reader
stands to gain macro-level insights into recent mergers, acquisitions and
other noteworthy strategic corporate developments. Also included is an
indexed, easy-to-refer, fact-finder directory listing the addresses, and
contact details of 336 companies worldwide.
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