PR Firms

Table of Contents

1. INDUSTRY OVERVIEW

• A Kaleidoscopic View of the PR Industry
• Origins of Public Relations As an Industry
• Choosing a Public Relations Agency
• Operating Techniques of PR Firms
• PR Viewed as Image Building Tool
• How Public Relations Encourage Sales?
• Global Market Analysis:
  • Table 1: Worldwide Public Relations Agency Services Market by Geographic Region - US, Europe, Asia-Pacific, and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2005 and 2006
• Market Scenario
• PR Industry Registers Record Revenues in 2007
• A Global Market Primer
  • Table 2: Percentage Breakdown of Business Sources for PR Firms In 2008
• Impact of the Recession: A Review
• Industry Prospects for 2009
• Statistical Findings
  • Table 3: Global Public Relations Industry: Breakdown of Revenue Growth by Country for the years 2008 and 2009F
  • Table 4: Global Public Relations Industry (2007): Percentage Breakdown of Revenues by Service Area
  • Table 5: Global Public Relations Industry (2007): Percentage Breakdown of Fee Income of Independent PR Firms by Region
  • Table 6: Global Public Relations Industry (2007): Percentage Breakdown of Revenues of Independent PR Firms by Practice Area
• Major Barriers to Growth for Independent PR Firms, by Geographic Region
• Client Industry Sectors with Good Growth Prospects: Country-wise Breakdown for 2009
• Country-wise Breakdown of Public Relations Practices with Good Growth Prospects in 2009
• High Tech PR Firms
• History & Development of High Tech PR Firms
• The Internet Era Creates Peak Demand for High-Tech PR Firms
• High Tech PR Firms: Worst Hit by the 2001 Recession
• Revival of the High Tech PR Industry
• Hitech Start-Ups Create New Business for PR Firms
• Blogs Create Additional Opportunities for High Tech PR Firms
• Competitive Landscape
  • Table 7: Top-three PR Firms in the Global Market (2006): Percentage Breakdown of PR Revenues by Geographic Region
  • Table 8: Leading Public Relation Firms in the Global Market (2006): Breakdown by Average Global Fees (in US$ Millions)
  • Table 9: Global Public Relation Firms Market (2000): Breakdown of Leading Players by Worldwide Revenues (in US$ Millions)

2. MARKET TRENDS & ISSUES

• Increased Audience Fragmentation
• Blogs - A Coveted Communication Platform for PR Firms
• Online &Social Media Tools are Here to Stay
• Trends in Public Relations Market
• Issues
• Governmental Restrictions May Hinder Growth Prospects
• Vulnerability to Risks From Operating in Developing Nations
• Challenges Surrounding the PR Industry

3. MERGERS AND ACQUISITIONS

4. STRATEGIC CORPORATE DEVELOPMENTS

A REGIONAL PERSPECTIVE

1. THE UNITED STATES

• PR Industry: Role and Structure
• Industry Overview
  • Table 10: US Public Relations Industry (2007): Percentage Breakdown of Public Relations Spending by Sector
• Optimism Prevails in the US PR Industry in the Face of Economic Recession
• Demand Drivers
• Hispanic Population - A Window of Opportunity
• Various Forms of Medium
• Leading Client Industry Sectors
  • Table 11: US PR Industry (2007-2008): Breakdown of Leading Client Industry Sectors by Revenue Growth
• Competitive Scenario
• A Historic Retrospective:
  • Table 12: Leading Independently Owned PR Firms in US (2002): Breakdown by Fee Income (In $ Million)

2. JAPAN

• Market Overview
• Growth Strategies

3. EUROPE

• 3a. IRELAND
• 3b. ITALY
• 3c. RUSSIA
• PR Industry in Russia
• PR Industry Registers Buoyant Growth in 2008
  • Table 13: Russian Public Relations Industry: Annual Revenues in US$ Million for Years 2007 through 2009
  • Table 14: Russian Public Relation Services Market: Annual Revenues in US$ Million for Years 2007 through 2009
• 3d. THE UNITED KINGDOM
• Industry Overview

4. ASIA-PACIFIC

• Rise of Multinational Brands Fuel PR Demand in Asia
• Market Diversity Poses Challenge for PR Firms in Asia
• 4a. CHINA
• Public Relations Industry in China
• PR Industry Gains Reputation in China: A Historic Perspective
• 4b. INDIA
• The Development of PR Industry in India
• Traditional Media
• The Present Scenario
• The Advent of Modern PR Practices

GLOBAL DIRECTORY