Cereal Products

Table of Contents

1. INDUSTRY OVERVIEW

• Cereal Products Market - Primary Growth Drivers
  • Table 1: World Market for Cereal Products (2007): Percentage Breakdown of Value Sales by Product Type - Ready-to-eat Cereals, Cereal Bars, and Hot Cereals
• Developed Markets Dominate
• Breakfast Cereals - A Market With Huge Growth Potential
• Focus Shifts to Developing Countries

2. COMPETITIVE LANDSCAPE

• Cereal Products - A Highly Competitive Marketplace
• Kellogg' s - The Clear Leader in Global Market
  • Table 2: Leading Manufacturers in the Global Market for Breakfast Cereals (2008) - Percentage Breakdown of Value Sales for Kellogg' s, General Mills, Kraft (Post), Private Labels, Quaker Oats, Malt-O-Meal, and Others
  • Table 3: World Market for Cereal Products (2008): Percentage Breakdown of Dollar Sales by Leading Cereal Brands
• Players Adopt Newer Strategies to Remain Competitive

3. TRENDS & ISSUES

• Organics Take the Center Stage
• Marketing - A Key Factor for Success
• Companies Shift Gear to Promote Cereal Products for Women
  • Table 4: World Market for Women' s Food Products (2007): Percentage Value Share by Product Type - Cereal Products, Beverages, Bars, Dairy Products, Snacks, and Others
• Growing Popularity of Cereal Bars
• Factors Affecting Consumer Purchasing Behavior
• Rising Costs of Food and Energy Squeeze Profit Margins
• Retail Growth at Convenience Stores and Supermarkets
  • Table 5: World Cereal Products Market (2008): Percentage Share Breakdown of Sales by Retail Channel - Supermarkets, Hypermarkets, Food Shops, and Others
• Farmers Continue to Enhance Market Presence

4. CEREAL PRODUCTION AND CONSUMPTION SCENARIO

• A Glance at Production and Consumption
  • Table 6: World Production of Cereals by Country/Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World for the Years 2008 & 2009 (In Million tons)
  • Table 7: World Production of Cereals by Type - Coarse Grains, Wheat, and Rice for the Years 2008 & 2009 (In Million tons)
• Increasing Consumption of Cereals
  • Table 8: World Cereal Consumption by Country/Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World for the Years 2008 & 2009 (In Million tons)
  • Table 9: World Cereal Consumption by Type - Coarse Grains, Wheat, and Rice for the Years 2008 & 2009 (In Million tons)
• Prices of Staple Grains to Increase

5. PRODUCT OVERVIEW

• Cereals - An Introduction
• Type of Grains
• Nutritional Value
• Types of Cereal Products
• Hot Cereals
• Background
• Whole Grain and Refined Cereals
• Nutritional Content of Whole Grain Cereals
• Phytochemicals in Wholegrain Cereals

6. MERGERS & ACQUISITIONS

7. OTHER STRATEGIC CORPORATE DEVELOPMENTS

8. PRODUCT INNOVATIONS/INTRODUCTIONS

A REGIONAL PERSPECTIVE

1. THE UNITED STATES

• Rapid Growth in Cereal Products Market
  • Table 10: Leading Cereal Products in the US (2008) (In Terms of Dollar Sales)
  • Table 11: Leading Cereal Products in the US (2008) (In Terms of Number of Products)
• Historic Review
• Competitive Landscape
• Leading Cereal Brands in the US by Producer for the Year 2008
• New Product Offerings by Manufacturer in 2008
• Kellogg' s Holds a Major Share of US Cereal Products Market
  • Table 12: Leading Players in the US Cereal Products Market (2008): Percentage Breakdown by Value Sales
• Private Labels Strategize to Capture a Pie of Cereals Market
  • Table 13: US Cereal Products Market (2008): Percentage Value Share of Private Labels by Product Segment
• Stiff Competition Forces Companies to Devise New Strategies
• Market Trends
• Organic and Functional Cereals Grow in Popularity
• Wholegrain Products on a Growing Spree
• Children - A Lucrative Target Market for Manufacturers
• Cereal Bars - A Growing Segment
  • Table 14: US Market for Cereal Bars (2008): Percentage Share Breakdown of Value Sales by Product Type - Granola Bars and Breakfast Bars
  • Table 15: US Market for Cereal Bars (2008): Percentage Share Breakdown of Value Sales by Leading Manufacturers - Kellogg' s, General Mills, Quaker Oats, Private Labels, Kraft, McKee Foods, and Others
• Demand Continues to Grow for Breakfast Cereals
  • Table 16: US Recent Past, Current, and Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Billion for Years 2007 through 2012
• Competitive Landscape
  • Table 17: US Market for Breakfast Cereals (2007): Percentage Value Share Breakdown by Leading Company - Kellogg' s, General Mills, Kraft Inc, Private Labels, Quaker, and Others
• Advertising - A Critical Promotional Activity
  • Table 18: US Ad Spending (2008): Percentage Share Breakdown by Leading Company - Kellogg' s, General Mills, PepsiCo, Kraft Foods, and Others
• Market Share of Leading Manufacturers/Brands in Select Product Segments
• Breakfast/Cereal/Snack Bar
  • Table 19: US Market for Breakfast/Cereal/ Snack Bar (2008): Percentage Share Breakdown of Value Sales by Leading Brands
• Cold Cereals
  • Table 20: US Market for Cold Cereals (2008): Percentage Value Share Breakdown by Company - Kellogg' s, General Mills, Altria Group, Private Labels, PepsiCo, and Others
• Hot Cereals
  • Table 21: US Market for Hot Cereals (2008): Percentage Value Share Breakdown by Company - PepsiCo, Private Labels, B&G Foods, Malt-O-Meal Co, and Others

2. EUROPE

• An Overview
  • Table 22: European Cereal Products Market (2008): Percentage Breakdown by Factors Influencing Cereal Consumption
• Health Concerns Drive Demand for Cereal Products
• Players Strategizing to Exploit Growth
• Opportunity
• Hot Cereals Market Experiences a Slowdown

3. THE UNITED KINGDOM

• Cereal Products Market
  • Table 23: UK Cereal Products Market (2008): Percentage Share Breakdown of Value Sales by Product Type - Ready-to-eat Cereals, Cereal Bars, Instant Porridge, Porridge Oats, and Toaster Pastries
• Market Offers Bright Future Prospects
• Nutritional Labeling
• Competitive Scenario
• A Consolidated Market
  • Table 24: UK Market for Cereal Products (2008): Percentage Share Breakdown of Sales by Leading Brand
• Retail Market Scenario
  • Table 25: UK Retail Market for Cereal Products (2008): Percentage Value Share Breakdown by Retailer - Tesco, Asda, Sainsbury' s, Morrisons, Waitrose, Co-op, Somerfield, and Others
• Breakfast Cereals Market on the Rise
• Breakfast Cereals Address Health Concerns
• Growth Inhibitors
• Sales of Hot Cereals Increase
• Organic - The New Buzz
• Demand for Wholegrain Boost Cereal Market
• Muesli Drives Growth
• New Products to Drive Cereal Products Market

4. ASIA-PACIFIC

• 4a. CHINA
• Cereal Products in China
• Changing Consumer Food Habits
• 4b. INDIA
• Cereal - Production & Consumption
• Breakfast Cereals Market Continues to Expand
• Market Potential Attracting Global Majors
• Demand for Wholemeal Bread Rising
• 4c. INDONESIA
• Market Overview
• 4d. THE PHILIPPINES
• A Glance at Imports and Exports
  • Table 26: Philippines Imports of Cereals (2007): Percentage Value Share Breakdown by Country - Thailand, US, Malaysia, South Korea, Hong Kong, and Others
  • Table 27: Philippines Exports of Cereals (2007): Percentage Value Share Breakdown by Country - Malaysia, Indonesia, Australia, Thailand, New Zealand, Taiwan, and Others
• Breakfast Cereals
• Cold Cereals - Current and Future Prospects
• Competitive Landscape
  • Table 28: The Philippines Cold Cereal Market (2007): Percentage Breakdown of Value Sales by Company - Nestle, Kellogg' s, Liwayway, and Others

5. LATIN AMERICA

• Growing Demand for Breakfast Cereal Products
  • Table 29: Breakfast Cereal Market in Latin America (2007): Percentage Breakdown of Value Sales by Country - Mexico, Brazil, Venezuela, and Others
• High Prices Limit Cereal Consumption
• Manufacturers Target Children
• Convenience Stores and Hypermarkets Drive Growth

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