Alternative Medicine

Table of Contents

1. Industry Overview

• Outlook
• Current Scenario
  • Table 1: Percentage of Population in the Developed Countries Using CAM Once (2009E)
• Factors Driving the Market Growth
• Market Challenges
• Alternative Medicine - Down the Time Lane
  • Table 2: World Alternative Medicine Market (2008): Percentage Share Breakdown by Type of Modality - Herbal Medicine, Traditional Chinese Medicine, Homeopathic Medicine, and Ayurvedic Medicine
• Market Dynamics
  • Rising Health Care Costs Drive Market Growth
  • Developing Countries - Major Markets for Alternative Medicine
    • Table 3: Percentage of Population in the Developing Countries Using Alternative Medicine As Primary Health Care (2008)
  • Sloppy Regulations - A Major Area of Concern
  • Practitioner Channels Drive Market Growth
  • WHO Initiatives to Increase CAM Usage
• Trends Across Market Segments
  • Homeopathy - Still Going Strong
    • Homeopathy for Women' s Health
  • Herbalism - Still There, However Slowing Down
    • Table 4: World Herbal Medicine Market (2008) - Percentage Value Share Breakdown by Region/Country - Germany, Asia-Pacific, Japan, France, and North America, and Rest of World
  • Ayurveda Fails to Create Enthusiasm
  • TCM Market - ' All Set' for Rapid Growth

2. Alternative Medicine - An Overview

• Unconventional Approach to Healthcare
  • Advantages of Alternative Medicine
• CAM - An Introduction
• AM and CAM - The Difference
• Side Effects
• Alternative Medicine Vs Conventional Medicine

3. Alternative Medicine - A Classification

• Massage Therapy - An Introduction
  • Method of Application
• Homeopathy
  • The Underlying Concept
• Mind/Body Medicine
  • Definition
  • Mind/Body Technique - Acceptance with Mainstream Medicine
• Herbalism or Herbal Medicine
  • An Introduction
  • Origin
  • Medicinal Herbs
  • Associated Risks
• Chiropractic
• Naturopathy: The Natural Healer
  • Naturopathic Treatment
• Ayurveda - The Traditional Way to Cure
  • Synopsis
  • Practices
• Yoga
  • Introduction
  • Advantages of Yoga
• Acupuncture
  • Benefits of Acupuncture
  • Acupuncture: A Historical Review
  • Risks and Adverse Effects
• Traditional Chinese Medicine
  • Traditional Diagnosis
  • Kampo Medicine
• Scientifically Unproven Alternative Medicines
  • Energy Therapies
  • Biologic Treatments

4. Regulatory Framework

• Regulations and Beyond: An Insight
  • Regulations in the Regional Markets
    • Regulations for Massage Therapy
    • Herbalism - Quality Control
    • Acupuncture - Legal and Political Scenario

5. Research Studies

6. Mergers & Acquisitions

7. Other Strategic Corporate Developments

8. Product Innovations/Introductions

A REGIONAL MARKET PERSPECTIVE

1. The United States

• Future Looks Bright
• Americans Turn to Alternative Medicine
  • Table 5: US Recent Past, Present, and Future Analysis for Alternative Medicine in US$ Billion for the Years 2008 through 2012
• Growing Prevalence of Alternative Medicine
  • Table 6: Percentage of American Adults Using CAM Therapies by Type (2008)
  • Table 7: Percentage of American Adults Using Various Natural Products (2009E)
  • Table 8: Alternative Medicine Market in the US (2008): Percentage Breakdown of Usage by Type of Disease - Back Pain, Neck Pain, Joint Pain, Arthritis, Cold, Cholesterol, and Others
• Growth Drivers
  • Table 9: Alternative Medicine Market in the US (2007) - Percentage Share Breakdown by Growth Driving Factors - Wellness, Disease Treatment, Traditional Care Supplement, Disease Prevention, and Others
• Market Trends
  • Cost - A Major Growth Driver
  • Demographic Drivers
    • Table 10: Percentage of US Population Using CAM by Race and Ethnicity (2009E)
    • Table 11: Percentage of Americans Using CAM Therapies by Age (2009E)
  • Children - Potential Users of CAM Therapies
    • Table 12: Percentage of American Children Using Various CAM Therapies (2008)
    • Table 13: Percentage of American Children Using CAM by Disease (2008)
    • Table 14: Percentage of American Children Using Various Natural Products (2009E)
  • Massage Therapy - Moving Ahead
    • Table 15: Percentage of Americans Using Massage Therapy by Age Group (2008)
    • Table 16: Major Reasons for Massage Therapy in the US (2008)
    • The Road Ahead
  • Alternative Therapies Occupy More Shelf Space
  • Chiropractic Maintains Heady Pace
    • Pediatric Chiropractic Care Gains Momentum
  • Aging Population: A Weighty Demographic Driver
  • Herbal Supplements Continue to Post Gains
  • Traditional Chinese Medicine Gaining Popularity in the US
  • Usage of CAM in Chronic Liver Disease Treatment Rises
  • CAM for Cancer - Focus of Research Organizations

2. Canada

• Alternative Medicine in Canada
  • Table 17: Consumer Spending on Alternative Medicine in Canada - Annual Sales Figures in US$ Billion for the Years 2008 through 2012
• Massage Therapy Gains Upper Hand
• Companies Devise New Strategies
• Traditional Chinese Medicine Market Expands in Canada

3. Japan

• CAM Gaining Popularity in Japan
  • Growing Veterinary Use of CAM
  • Research Based Scientific Evidence - Need of The Hour
• Kampo Medicine - A High Growth Market
  • Insurance Coverage for Acupuncture and Kampo
• Market for Dietary Supplements Continues to Grow

4. Europe

• An Overview
• Herbal Medicine Continues to Grow
  • Table 18: Herbal Medicine Market in Europe (2007) - Percentage Value Share Breakdown by Country - Germany, France, Italy, UK, and Rest of Europe
• Regulatory Scenario
• Homeopathy Market

4a. The United Kingdom

• CAM Market - An Insight
• Greater Consumer Acceptance Propels Growth
• Regulatory Scenario
  • Regulations for Acupuncture
• Herbal Medicine Continues to Grow
  • Competitive Landscape
  • Regulatory Scenario
• Homeopathy Prescriptions Drop in the UK

4b. Denmark

• An Overview
• Growing Use of CAM Therapies Among Cancer Patients
  • Table 19: Percentage of Cancer Patients Using CAM Therapies in Denmark by Product Type (2008)
  • Table 20: Percentage of Cancer Patients Consulting CAM Practitioners in Denmark (2008)
  • Table 21: Percentage of Cancer Patients Using CAM Therapy in Denmark (2008)

5. Asia-Pacific

5a. China

• Current Market Scenario
• TCM Market - An Overview
  • Table 22: Chinese Recent Past, Current, and Future Market Analysis for TCM - Annual Revenue Estimates and Projections for the Years 2008 through 2015 (In US$ Billion)
  • Table 23: Retail Pharmacy Market in China (2008): Percentage Share Breakdown by Type - Western Medicine, Traditional Chinese Medicine, and Health Supplements
  • Market Structure
  • Factors Influencing the Market
  • Impact of Global Economic Slowdown
  • Government Support Drives Market Growth
    • Regulatory Scenario
  • Growth Restraining Factors
  • TCM Exports and Imports in 2008 - A Review
    • Export Scenario
    • Import Scenario
  • Herbal Medicine - A Growing Segment
    • Export-Import Scenario
      • Table 24: Herbal Medicine Market in China (2008): Percentage Breakdown of Exports by Country - Thailand, India, Taiwan, and Others

5b. India

• Alternative Medicine in India
• Market Challenges
• Tourism to Spur Growth
• Herbal Medicine Gaining Upper Hand
  • Table 25: Indian Recent Past, Current & Future Analysis for Homeopathy - Annual Sales Estimates and Projections in US$ Million forYears 2008 through 2012
  • Players and their Strategic Moves
  • Export Scenario
• Homeopathy Market - An Overview
  • Table 26: Indian Recent Past, Current & Future Analysis for Homeopathy - Annual Sales Estimates and Projections in US$ Million for Years 2008through 2012
  • Table 27: Indian Recent Past, Current & Future Analysis for Homeopathy - Annual Number of Users for Years 2008 through 2012 in Million
  • Growth Drivers
  • Market Challenges
  • Homoeopathy Medicine Fail to Penetrate Overseas Markets
• Combination Drugs to Drive Alternative Medicine Market
• Ayurveda Continues to Gain Popularity
  • Competitive Scenario
    • Table 28: Leading Players in the Indian Ayurvedic Medicine Market (2008): Percentage Value Share Breakdown by Leading Company - Dabur, Baidyanath, Zandu, Himani, and Others
• Government Promotes Unani Medicine System

5c. Taiwan

• An Overview
• Huge Potential for Pharma and Biotech Companies
• Government Initiates Policies to Promote CAM Therapies
• Herbal Medicine Gaining Prominence
  • Lack of Research Limits Veterinary Use of Herbal Medicine

5d. Australia

• Market Overview
  • Table 29: Consumer Spending on Alternative Medicine in Australia - Annual Sales Estimates and Projections in US$ Billion for Year 2008 through 2012
  • Table 30: Alternative Medicine Market in Australia (2008): Percentage Breakdown of Number of Practitioners by Type
• Product Segments - Facts & Figures
  • Table 31: Alternative Medicine Market in Australia (2007) - Percentage Value Share Breakdown by End-Use - Arthritis and Pain (Bone, Joint, and Muscle), Multivitamin and Minerals, Nutritional Oils, Women' s Health, Cold and Flu, Energy Pills, and Others
• Organizations Continue to Focus on Research Studies
  • Table 32: Alternative Medicine Market in Australia (2008): Percentage Breakdown of Research Quantum by Product Type
• Distribution Scenario
  • Pharmacies Remain the Primary Distribution Channel
    • Table 33: Nutritional Supplements Market in Australia (2008): Percentage Breakdown of Sales by Distribution Channel
• Baby Boomers to Fuel Alternative Medicine Segment
• Stringent Regulations to Assure Quality of Products
• US Manufacturers Eyeing Potential Australian Market
• Massage Therapy - A High Growth Market

GLOBAL DIRECTORY