Sports and Fitness Nutrition

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Segmentation and Scope of Study
• Foods and Drinks
• Sports/Energy Bars
• Sports/Energy Drinks
• Powders to Mix
• Supplements
• Amino Acids/Derivatives
• Herbal Products
• Prohormones
• Vitamins/Minerals
• Others

II. EXECUTIVE SUMMARY

1. Outlook and Current Scenario

• Market to Experience Buoyant Growth
• Caffeine Pressures Relax...
• Scouting for New Pockets of Growth ...
• Sports Drinks Market Champions Volumes
• Table 1: Global Consumption of Sports Drinks (2007): Regions Ranked by Percentage Share of Consumption Volumes for - North America, Asia Pacific and Others (includes corresponding Graph/Chart)
• Table 2: Leading Brands in the Global Market for Sports Drinks (2005 & 2006): Percentage Breakdown of Value Sales for Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor, Gatorade All Stars and Others (includes corresponding Graph/Chart)
• High Profile Marketing Energizes Energy Drinks Segment
• Table 3: Global Consumption of Energy Drinks (2005): Regions Ranked by Percentage Share of Consumption Volumes for Asia-Pacific, North America and Others (includes corresponding Graph/Chart)
• Table 4: Leading Brands in the Global Energy Drinks Market (2005 & 2006): Percentage Breakdown of Value Sales by Red Bull, Rockstar, Monster Energy, SoBe Adrenaline Rush, Amp, SoBe No Fear and Others (includes corresponding Graph/Chart)
• Market Snapshots...
• Purchasing Choices of Consumers
• Distribution Scenario
• ' Exercise' - Definition and Evolutionary Insights
• Fitness Industry - A Primer
• Sports Industry in the Past Decade
• Historical Review on Sports Nutrition Products
• Do Trends Translate into Sales?

2. Product Overview

• Classification By Function
• Meal Replacements Products and Fat Burners
• Endurance Products
• Strength and Bodybuilding Supplements
• Energy Products.....
• Recovery Products
• Classification By Product Type
• Foods and Drinks
• Sports Food
• Sports/Energy Bars
• Sports/Energy Drinks
• Attracting Soft Drinks Companies
• Why Sports Drink?
• Dehydration
• Table 5: Consequences of Loss of Fluids (includes corresponding Graph/Chart)
• Electrolytes
• Carbohydrate
• Fluid Absorption
• Water: Not Appropriate
• Categories of Sports Drinks
• Isotonic
• Hypotonic
• Hypertonic
• Differences between Sports and Energy Drinks
• Popular Energy Drink Brands
• Challenges Facing the Energy Drinks Sector
• Energy Bars
• Nutrition Bars
• Energy/Endurance Bars
• Meal Replacement Bars
• Diet/Weight Loss
• Functional/Nutritional Bars
• High Protein/Body Building Bars
• Trends
• Nutrition Bar Categories
• Powders to Mix
• Carbohydrate Bars
• Ready-to-Drink (RTD)
• Recovery/Nutrition Beverages
• Fitness Water
• Supplements
• Amino Acids/Derivatives
• Amino Acids
• Importance of Amino Acids in Nutrition
• Protein and Amino Acids
• Types
• Creatine
• Herbal Products
• Prohormones
• Different Types of Prohormones
• 1-AD
• 1-Testosterone
• 5-Androstene-3B, 17B-Diol
• 4-androstene-3beta, 17beta-diol.
• Androstenedione
• DHEA (DeHydroEpiAndrosterone)
• 19-Nor-4-Androstenediol (Norandrodiol)
• 19-nor-Androstenedione
• Vitamins/Minerals
• Vitamins
• Beta-Carotene
• Thiamine
• B-2
• B-3
• Pyridoxine
• B-12 - Cyanocobalamin
• B-15 - Pangamic Acid
• B-17-Amygdalin
• B Complex - Biotin
• B Complex - Choline
• B Complex - Folic Acid
• B Complex - Inositol
• C - Ascorbic Acid
• D-Calciferol
• E-Tocopherol
• F- Unsaturated Fatty Acids
• K-Phylloquinone
• P-Bioflavanoid
• Micronutrients
• Minerals
• Certain Minerals Supplements Used by Athletes
• Chromium
• Iron
• Calcium
• Carbohydrates
• Protein
• Elements of Proteins
• Whey Protein
• Soy Protein
• Casein
• Joint Health Ingredients Primer
• Others
• Antioxidants
• Enzymes
• Fats
• Ergogenic Aids
• Select Supplemental Ergogenic Aids
• Nutritional Ergogenic Aids
• Sports Nutrition Details
• Role of Sports Nutritionists
• Common Clinical Concerns Referred to Sports Nutritionists
• Nutrition Misinformation
• Food Fads
• Food Quackery
• Health Fraud
• Glycemic Index
• Need for Glycemic Index
• Dietary Supplements
• Regulation of Dietary Supplements

3. Growth Drivers in the Sports Nutrition Industry

• Non-Athletes Driving Sales
• Sports Drink: Always Youthful
• Future Alternatives in Sports Nutrition
• Potential Winners
• Growth Strategies of Producers
• Healthy Soft Drinks
• Role of Consumer Awareness Programs
• Role of Sports Magazines
• Demographics
• Product Developments

4. Trends and Issues

• Sports Nutrition: Expanding Horizons
• Third Party Endorsements: Success Formula
• Muscle Tussle
• Consumer Trends in the Sports and Fitness Nutrition Market
• Women are Going Places
• Packaging Trends
• Packaging Suitable for Children' s Use
• Pros and Cons of using Sports and Fitness Nutrition Products
• Special Care for Female Athletes
• Disordered Eating
• Perils of Disorder Eating
• Menstrual Dysfunction
• Decreased Bone Mineral Density
• Potential Consumer Segments

5. Product Innovations/Introductions

• Quaker Unleashes All Natural Multigrain Chewy Granola Bars
• Clif Bar & Company Launches Minis in Clif and Luna Bars
• PepsiCo Introduces Reformulated Varieties of Aquafina Alive
• PepsiCo Introduces New SoBe Life Water
• Natural Nutrition to Roll Out Natural Fusion Fruit Bar Line
• Millennium Biotechnologies Unveils Advanced Sports Nutritional Product, Surgex™
• AST Sports Science Rolls Out Advanced Performance Supplement, BETA-X
• Snapple Launches LYTeWater and Antioxidant Water
• AST Sports Science Unveils New Muscle-Building Performance Bars, Musclebar
• Clif Bar & Co. Rolls Out LUNA Sport™ for Women Athletes
• Clif Bar & Co. Rolls Out Clif Mojo™
• PepsiCo Rolls Out Two New Products, G2 and Propel
• Clif Bar Launches Hot Drinks and Hot Chocolate for Cold Weather Athletes
• CCNA Launches Vault and Vault Zero Soda Drinks in US
• Luna Introduces Nutrition Bar for Women
• Pharmavite Launches SOYJOY Nutrition Bar
• Uplift Nutrition Inc Re-launches Products under New Active Uplift Brand
• SunnRooibos Introduces ReddRox, Sports Drink
• VV Food & Beverage Launches SOYJOY Baked Product
• Coca-Cola North America Introduces Diet Coke Plus™
• Natrol Launches Acai Dietary Supplement
• BPW Launches Enviga, Sparkling Green Tea
• WheyUp Launches Sports Drink
• LUNA® Launches LUNA Elixir® Portable Organic Drink Mix for Women
• Leading Brands Introduces Nitro Energy Drinks and Trek natural Sports Drinks
• Bio-Synergy Re-Brands Liquid Energy Drink
• Otsuka Launches Two Non-alcoholic Beverages for Adults
• Mofaz Launches 24 POWERDRINK
• Amul Launches "Stamina", India' s First Instant Energy Sports Drink
• The Hain Launches Low-glycemic Product Line under Estee Brand
• Kao Corp. Launches Healthya® Water, the First Sports Drink Approved as FOSHU
• Amino Vital Launches Amino Vital Fit Bars
• Clif Bar & Co. Launches New CLIF SHOT® Energy Solutions
• CCNA Unveils 4 New Products for Kids and Adults
• Leading Brands Launches TREK® and NITRO™
• Ritorna Launches LIV Sports Drink
• Otsuka Launches "SOYJOY" Nutrition Food
• Coca-Cola Launches Dasani Sensations™
• New Sun Nutrition Introduces New Antioxidant Energy Drink
• Vault, A New Refreshment Drink from Coca-Cola
• Amul Launches Stamina ...
• Pepsi' s Gatorade Makes Way into Indian Sphere
• New LIFTOFF from Herbalife
• Clif Bar & Co. Introduces CLIF SHOT BLOKS Energy Chews
• Clif Bar & Co. Introduces Two New Sports Drinks
• Clif Bar & Co. Releases CLIF Nectar Nutritious Bar
• Kraft Foods Unveils New Product Line
• HANS Unveils Monster Energy Assault
• Coca-Cola Rolls Out Range of Nutritional Drinks
• Powerade Unveils Powerade FLAVA23

6. Recent Industry Activity

• Nature' s Products Takes Over Champion Nutrition
• AG Barr Acquires Taut
• Cadbury Schweppes Concludes Demerger
• Plethico Pharmaceuticals Takes Over Natrol
• Darwin Private Equity Acquires Maximuscle Ltd.
• Purple Beverage Merges with Red Carpet Company
• EastBridge Investment Group to Acquire 15% Stake in Rhino Two Horns
• DC Brands International to Acquire Hard Nutrition
• Nestle Closes Novartis Medical Nutrition' s Acquistion
• Coca-Cola Company Completes Energy Brands' Acquisition
• Natrol Acquires Medical Research Institute
• Hansen Natural and Anheuser-Busch Extend Distribution Agreement
• Redux Holdings Acquires Koloseum Nutritional Sciences
• The Hain Celestial Group Acquires Avalon Natural Products from North Castle Partners
• NuVim® Dietary Supplement Adds NutraFlora® Prebiotic Fiber
• HealthSport Acquires Innozen
• Carrington Signs Supply and Trade Agreement with Mannatech
• Max Muscle Opens the First Store in Oregon at Bend
• The Coca-Cola Company Purchases Remaining Stake in CCBPI
• Hansen Signs Distribution Agreement with PepsiCo Canada
• The Coca-Cola Company to Take Over FUZE Beverage LLC
• Cadbury Schweppes Acquires Further Stake in Cadbury Nigeria
• Agronix Inc Plans Acquisition of Warner Nutraceutical International Inc
• Cadbury Schweppes Acquires PacificHealth Laboratories Inc' s Accelerade and Endurox R4 Sports Drinks
• Vyotech Nutritionals and Europa Sports Products Inc Enter into Distribution Agreement
• House Foods Corporation and Takeda Pharmaceutical Company Limited form Joint Venture
• Xynergy Corp Enters into Acquisition Agreement with Fitness & Nutrition Center
• Cadbury Schweppes Sells Bromor Foods (Pty) Ltd
• Lifeway Foods, Inc. Purchases Helios Nutrition Ltd.
• NBTY, Inc. Acquires Zila Nutraceuticals, Inc.
• Nestle SA Buys Jenny Craig, Inc.
• GOODBODY™ Forms Alliance with Health and Fitness Clubs
• PepsiCo Receives Contract from the National Hockey League (NHL)
• Royal Numico Sells Coeliac Business
• NBA Signs Agreement with Abbott Laboratories to Endorse EAS Products
• Cadbury Schweppes Acquires San Francisco Based Seven-Up Bottling Company
• Aristo Health Signs Dual License Agreement with Ocean Nutrition and Cognis
• Kerry Group Acquires Nuvex Ingredients
• Lonza Acquires Larex' s Larch Arabinogalactan Business
• American Enterprise Acquires Havoc Distribution
• Otsuka Signs Partnership Agreement with Olympic Council and Doha Asian Games Organizers
• Hansen Natural Corp. Signs Distribution Agreement with Anheuser-Busch
• MM2 Group Purchases Genotec Nutritionals
• Cognis Deutschland Acquires Napro Pharma
• Produce Safety & Security Acquires Majority Stake in Atomic X hydration
• Global Beverage Partners with ChampBoat Series
• PacificHealth' s Accelerade® Sponsors USA Wrestling
• PacificHealth Laboratories Gets Accelerade Sports Drink Patent
• Royal Numico N.V Acquires EAC Nutrition
• IdeaSphere, Inc Enters into License Agreement with Weil Lifestyle LLC
• CK Life Sciences International Acquires Vitaquest International
• Cadbury Schweppes Purchases Chewing Gum Business from Dan Products
• Nestle Waters and ERIKLI Enter into Merger Deal
• Glanbia Takes Over Seltzer Cos
• Cadbury Schweppes Sells Europe Beverages Business
• Corona Signs Up Anheuser-Busch
• Gold' s Gym and Performance Edge Ink Licensing Pact
• Dynamic Health Contemplates to Acquire Dynamic Marketing
• Dynamic Takes Over Bob O' Leary
• Rockstar Teams Up with Coca-Cola
• NBTY takes over SISU
• Kraft Foods Inc., Inks Agreement with CoolBrands International
• Abbott Laboratories Acquires EAS
• IdeaSphere Pockets Twinlab
• Glanbia Acquires Kortus
• PepsiCo Joins Snack Ventures Europe to Acquire Star Foods
• Hormel Foods Acquires Century Foods...
• NBTY Acquires Rexall Sundown Inc
• Perrigo Acquires Peter Black Pharma
• NBTY Buys De Tuinen
• NBTY Purchases Royal Numico' s Health & Diet Group
• Cadbury Schweppes on a Restructuring Path
• Cadbury Trebor Bassett Closes Two Factories
• Numico Exits Nutritional Supplements Business
• TGA Australia Recalls Pan Pharma' s Products
• Merck Sells Nutriblend to LycoRed
• Lucozade Sets up Sports Nutrition Academy

7. Focus on Select Players

• Abbott Nutrition (USA)
• Experimental & Applied Sciences Inc. (USA)
• AST Sports Science (USA)
• Body Wise International Inc. (USA)
• Champion Nutrition, Inc. (USA)
• Clif Bar Inc (USA)
• Coca-Cola Co (USA)
• Dr Pepper Snapple Group, Inc. (USA)
• Dymatize Enterprises, Inc. (USA)
• GlaxoSmithKline Plc (UK)
• Hansen Natural Corporation (USA)
• Kraft Foods Inc (USA)
• Laboratoires Physcience (France)
• Maximuscle Ltd (UK)
• MuscleTech Research and Development Inc. (Canada)
• NBTY Inc (USA)
• Nestle SA (Switzerland)
• Nestle Nutrition (Switzerland)
• Nestle Waters (France)
• Optimum Nutrition Inc (USA)
• Otsuka Pharmaceutical Co., Ltd. (Japan)
• PepsiCo Inc (USA)
• The Quaker Oats Company
• Red Bull GmbH (Austria)
• Seven Seas Ltd (UK)
• Slim-Fast Foods Company (USA)
• Schiff Nutrition International, Inc. (USA)
• Yakult Honsha Co., Ltd. (Japan)

8. Global Market Perspective

• Table 6: World Recent Past, Current & Future Analysis for Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 7: World Long-term Projections for Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 8: World Historic Review for Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 9: World 15-Year Perspective for Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Segmental Perspective
• Table 10: World Recent Past, Current & Future Analysis for Food & Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 11: World Long-term Projections for Food & Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 12: World Recent Past, Current & Future Analysis for Foods and Drinks in Sports and Fitness Nutrition by Product Segments - Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 13: World Long-term Projections for Foods and Drinks in Sports and Fitness Nutrition by Product Segments - Sports/Energy Bars, Sports/EnergyDrinks, and Powders to Mix Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 14: World Historic Review for Foods & Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 15: World Historic Review for Foods and Drinks in Sports and Fitness Nutrition by Product Segments - orts/ Energy Bars, Sports/Energy Drinks, and Powders to Mix Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 16: World 15-Year Perspective for Foods & Drinks in Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 17: World 15-Year Perspective for Foods and Drinks in Sports and Fitness Nutrition by Product Segments - Percentage Breakdown of Dollar Sales for Sports/Energy Bars, Sports/Energy Drinks and Powders to Mix for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 18: World Recent Past, Current & Future Analysis for Sports/Energy Bars in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 19: World Long-term Projections for Sports/Energy Bars in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 20: World Historic Review for Sports/Energy Bars in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for 1994 through 2000 (includes corresponding Graph/Chart)
• Table 21: World 15-Year Perspective for Sports/Energy Bars in Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 22: World Recent Past, Current & Future Analysis for Sports/Energy Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 23: World Long-term Projection for Sports/Energy Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 24: World Historic Review for Sports/Energy Drinks in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 25: World 15-Year Perspective for Sports/EnergyDrinks in Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 26: World Recent Past, Current & Future Analysis for Powders to Mix in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 27: World Long-term Projections for Powders to Mix in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 28: World Historic Review for Powders to Mix in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 29: World 15-Year Perspective for Powders to Mix in Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 30: World Recent Past, Current & Future Analysis for Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 31: World Long-term Projections for Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 32: World Recent Past, Current & Future Analysis for Supplements in Sports and Fitness Nutrition by Product Segments - Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 33: World Long-term Projections for Supplements in Sports and Fitness Nutrition by Product Segments - Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 34: World Historic Review for Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 35: World Historic Review for Supplements in Sports and Fitness Nutrition by Product Segments - Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 36: World 15-Year Perspective for Supplements in Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 37: World 15-Year Perspective for Supplements in Sports and Fitness Nutrition by Product Segments - Percentage Breakdown of Dollar Sales for Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals and Others for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 38: World Recent Past, Current & Future Analysis for Amino Acids/Derivatives in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 39: World Long-term Projections for Amino Acids/ Derivatives in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 40: World Historic Review for Amino Acids/Derivatives in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe,Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 41: World 15-Year Perspective for Amino Acids/ Derivatives in Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 42: World Recent Past, Current & Future Analysis for Herbal Products in Sports & Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 43: World Long-term Projections for Herbal Products in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 44: World Historic Review for Herbal Products in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 45: World 15-Year Perspective for Herbal Products in Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 46: World Recent Past, Current & Future Analysis for Prohormones in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 47: World Long-term Projections for Prohormones in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 48: World Historic Review for Prohormones in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 49: World 15-Year Perspective for Prohormones in Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 50: World Recent Past, Current & Future Analysis for Vitamins/Minerals in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 51: World Long-term Projections for Vitamins/Minerals in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 52: World Historic Review for Vitamins/Minerals in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 53: World 15-Year Perspective for Vitamins/Minerals in Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 54: World Recent Past, Current & Future Analysis for Other Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 55: World Long-term Projections for Other Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 56: World Historic Review for Other Supplements in Sports and Fitness Nutrition by Geographic Region - United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 57: World 15-Year Perspective for Other Supplements in Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Current and Future Analysis
  • A Note on Health and Fitness Activities in the US
  • Why are Fitness Companies Targeting Baby Boomers?
  • Sports and Fitness Habits of Americans
  • Free Weight: Carrying Great Appeal
  • Trends and Issues
  • Growing Adoption by Mainstream Consumers
  • Are Sportspersons Major Targets for Marketers?
  • Good Health Buyers
  • Enhancement: Key Term in Sports Nutrition
  • Field of Sports Nutrition and Diet
  • Segmental Perspective
  • Sports Drinks - Game for a Bright Future
  • Table 58: Leading Sports Drink Brands in the US (2006 & 2007): Percentage Breakdown of Value Sales by Gatorade, Powerade, Gatorade Rain, Gatorade Frost, Gatorade All Stars, Gatorade Fierce, Gatorade X Factor, Gatorade Am, Powerade Option, Gatorade Xtremo, and Others (includes corresponding Graph/Chart)
  • Sports Drinks: Teenager' s Favorite
  • Retail Scenario
  • Table 59: Market Share of Retail Channels for Sports Beverages in the US: 2007 (In %) (includes corresponding Graph/Chart)
  • Energy Drinks in the US
  • Table 60: Leading Energy Drink Brands in the US (2006 & 2007): Percentage Breakdown of Value Sales by Red Bull, Monster Energy, Rockstar, Full Throttle, SoBe No Fear, Amp, Sobe Adrenaline Rush, Rockstar Juiced, Monster Energy XXL, Tab Energy, and Others (includes corresponding Graph/Chart)
  • Table 61: Energy Drink Consumption Trends in the US for 2005 (includes corresponding Graph/Chart)
  • Table 62: Wholesale Market Shares of Leading Energy Drink Companies in the US for (2000-2005): Percentage Breakdown of Sales by Red Bull, Hansen, Coke, Pepsi and Others (includes corresponding Graph/Chart)
  • Energy and Nutrition Bar Segment
  • High-Growth Bars: Targeting a Wider Audience
  • Major Trends and Issues
  • Protein Powders
  • Meal Replacement
  • Ready-To-Drink Shakes
  • Table 63: Leading Producers of Ready-To-Drink Shakes in the US: Market Shares of Ross Products (Abbott Laboratories), Mead Johnson (Bristol Myers Squibb), SlimFast (Unilever), and Private Label and Others for 2000-2004 (Market Share in Percentage (%)) (includes corresponding Graph/Chart)
  • US Market for Sports & Fitness Nutrition - A Review
  • Table 64: Leading Sports and Fitness Nutrition Companies in the US: Market Share of Experimental and Applied Sciences (EAS), SlimFast (Unilever), Ross Products (Abbott Laboratories), Next Proteins, Powerbar (Nestle), Balance Bar (Kraft Foods), Rexall- MetRx (Royal Numico), Mead Johnson (Bristol Myers Squibb), Clif Bar, Twinlab (incl. Bronson), Private Label and Others for 2000-2003 (In %) (includes corresponding Graph/Chart)
  • Table 65: Major Sports Beverage Brands in the US: Market Share of Gatorade, Powerade, All Sport, and Others for 2001-2002 (US$ million and Share in %) (includes corresponding Graph/Chart)
  • Table 66: Best-Selling Snack/Energy Bar Brands in the US: Market Share and Sales of Slim-Fast Snack Options, Advantage, Slim-Fast Meal-On-The-Go, Powerbar, Balance, Eclif, Luna, and Others for 2001 (Sales in US$ million and Share in %) (includes corresponding Graph/Chart)
  • Table 67: Best Selling Energy Bar Brands in the US: Market Share of Luna, Clif Bars,& Others for 2000-2004 (By % Share) (includes corresponding Graph/Chart)
  • Table 68: Leading Nutritional Bars in the US: Market Share of Balance Bar, Power Bar, Clif, PR Nutrition, EAS, SportPharma, Met-Rx, Pure Protein, and Others for 2001-2004 (In %) (includes corresponding Graph/Chart)
  • Table 69: Leading Producers of Energy and Nutrition Bars in the US: Market Share of Clif Bar, Balance Bar (Kraft Foods), Powerbar (Nestle), Twinlab (incl. Bronson), Rexall-MetRx (Royal Numico), and Private Label and Others for 2000-2004 (In %) (includes corresponding Graph/Chart)
  • Table 70: Distribution of Energy and Nutrition Bars in the US, by Retail Channel: 2000 (In %) (includes corresponding Graph/Chart)
  • Product Introductions/Innovations
  • Strategic Developments
  • Key US Players
• B. Market Analyticss
  • Table 71: US Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, & Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 72: US Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, & Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 73: US Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 74: US 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, & Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

2. Canada

• A. Market Analysis
  • Current and Future Analysis
  • Product Launch
  • Strategic Developments
  • MuscleTech Research and Development Inc. - A Key Canadian Player
• B. Market Analytics
  • Table 75: Canadian Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 76: Canadian Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 77: Canadian Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 78: Canadian 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

3. Japan

• A. Market Analysis
  • Current And Future Analysis
  • Sports/Energy Drinks Market in Japan
  • Competitive Framework
  • Historic Perspective
  • Table 79: Leading Sports Drink Companies in Japan: Market Shares of Otsuka Pharmaceutical, Coca-Cola (Japan), Suntory Foods, Kirin Beverage, and Others for 2001 (In terms of Shipments) (includes corresponding Graph/Chart)
  • Table 80: Leading Nutritional Soft Drinks Vendors in Japan: Market Share of Otsuka Pharmaceutical, Coca-Cola (Japan), Suntory Foods, Yakult Honsha, Takeda Food Products, and Others for 2001 (In terms of Shipments) (includes corresponding Graph/Chart)
  • Market Trends
  • Retail Scenario
  • Product Introductions/Innovations
  • Strategic Developments
  • Key Japanese Players
• B. Market Analytics
  • Table 81: Japanese Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (AminoAcids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 201 (includes corresponding Graph/Chart)
  • Table 82: Japanese Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (AminoAcids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 83: Japanese Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 84: Japanese 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports / Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4. Europe

• A. Market Analysis
  • Current and Future Analysis
  • Mainstream Consumers' Prominence
  • Market Highlights
• B. Market Analytics
  • Table 85: European Recent Past, Current & Future Analysis for Sports and Fitness Nutrition by Geographic Region - France, Germany, UK, Italy, Spain and Rest of Europe Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 86: European Long-term Projections for Sports and Fitness Nutrition by Geographic Region - France, Germany, UK, Italy, Spain and Rest of Europe Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 87: European Historic Review for Sports and Fitness Nutrition by Geographic Region - France, Germany, UK, Italy, Spain and Rest of Europe Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 88: European 15-Year Perspective for Sports and Fitness Nutrition by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, UK, Italy, Spain and Rest of Europe for 1998, 2008 & 2012 (includes corresponding Graph/Chart)
  • Table 89: European Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 90: European Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 91: European Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 92: European 15-Year Perspective for Sports & Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods Drinks Sports/ Energy Bars, Sports/ Energy Drinks, and Powdersto Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998,2008 & 2012 (Iincludes corresponding Graph/Chart)

4a. France

• A. Market Analysis
  • Current and Future Analysis
  • Overview
  • Key French Players
• B. Market Analytics
  • Table 93: French Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) & Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 94: French Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) & Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 95: French Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 96: French 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4b. Germany

• A. Market Analysis
  • Current And Future Analysis
  • Strategic Developments
• B. Market Analytics
  • Table 97: German Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 98: German Long-term Projections0 for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 99: German Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 100: German 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4c. The United Kingdom

• A. Market Analysis
  • Current and Future Analysis
  • An Insight into the Sports and Fitness Nutrition Market
  • Healthy Interest
  • Accessibility to Sports Nutrition Products
  • New Users Vs Existing
  • Product Launch
  • Strategic Developments
  • Key UK Players
• B. Market Analytics
  • Table 101: UK Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 102: UK Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 103: UK Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 104: UK 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4d. Italy

• A. Market Analysis
  • Current and Future Analysis
  • Table 105: Italian Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 106: Italian Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 107: Italian Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 108: Italian 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4e. Spain

• Market Analysis
• Current and Future Analysis
• Table 109: Spanish Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 110: Spanish Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 111: Spanish Historic Review for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
• Table 112: Spanish 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

4f. Rest of Europe

• A. Market Analysis
  • Current and Future Analysis
  • Select Regions/Countries- A Perspective
  • Austria
  • Belgium
  • Czech Republic
  • Russia
  • Turkey
  • Greece
  • Croatia
  • Product Introductions/Innovations
  • Strategic Developments
  • Focus on Select Players
• B. Market Analytics
  • Table 113: Rest of Europe Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 114: Rest of Europe Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 115: Rest of Europe Analysis for Sports & Fitness Nutrition by Product Segment -Foods and Drinks(Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 116: Rest of Europe 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

5. Asia Pacific

• A. Market Analysis
  • Current and Future Analysis
  • Focus on Select Regions/Countries
  • Australia
  • China
  • New Zealand
  • Pakistan
  • Malaysia
  • Thailand
  • Trends & Issues
  • Reformulations and New Market Segments, Emerging Areas of Focus
  • Australasia to Witness Growth in Functional Drinks Market
  • Product Launches
  • Strategic Developments
• B. Market Analytics
  • Table 117: Asia-Pacific Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals,and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 118: Asia-Pacific Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 119: Asia-Pacific Historic Review for Sports &Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 120: Asia-Pacific 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

6. Latin America

• A. Market Analysis
  • Current And Future Analysis
  • Trends & Issues
  • Latin American Market to Emerge as a Hotspot for Sports and Energy Drinks
  • An Overview of Select Markets
  • Brazil
  • Table 121: Leading Energy Drink Brands in Brazil: Market Share of Red Bull, NRG Trading, Flying Horse, and Others for 2001-2004 (In %) (includes corresponding Graph/Chart)
  • Product Launch
• B. Market Analytics
  • Table 122: Latin American Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins /Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 123: Latin American Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 124: Latin American Historic Review for Sports & Fitness Nutrition by Product Segment - for Foods & Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 125: Latin American 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods & Drinks (Sports/ Energy Bars, Sports/Energy Drinks,and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

7. Rest of World

• A. Market Analysis
  • Current and Future Analysis
  • Strategic Developments
• B. Market Analytics
  • Table 126: Rest of World Recent Past, Current & Future Analysis for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 127: Rest of World Long-term Projections for Sports & Fitness Nutrition by Product Segment - Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 128: Rest of World Historic Review for Sports & Fitness Nutrition by Product Segment - Foods & Drinks (Sports/Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1994 through 2000 (includes corresponding Graph/Chart)
  • Table 129: Rest of World 15-Year Perspective for Sports and Fitness Nutrition by Product Segment - Percentage Breakdown of Dollar Sales for Foods and Drinks (Sports/ Energy Bars, Sports/Energy Drinks, and Powders to Mix) and Supplements (Amino Acids/ Derivatives, Herbal Products, Prohormones, Vitamins/ Minerals, and Others) for 1998, 2008 & 2012 (includes corresponding Graph/Chart)

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