Sports and Energy Drinks

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study
• Sports Drinks
• Categories of Sports Drinks
• Energy Drinks

II. EXECUTIVE SUMMARY

1. Sports & Energy Drinks Market - An Overview

• A Curtain Raiser
• Tracking Consumption Patterns...
• Table 1: Per Capita Consumption of Sports Drinks in Select Countries - In Liters Per Person (2005) (includes corresponding Graph/Chart)
• Select Sports and Energy Drink Brands and Manufacturers
• A Lucrative Energy Drinks Market Lures New Entrants
• Table 2: Number of Energy Drink Launches in the World over the Years 2000-2006 (includes corresponding Graph/Chart)

2. Market Trends

• Smart Energy Drinks- The In Thing
• Soft Drink Giants Add Fizz to the Market
• Younger Generation- Prime Market
• Health Concerns Fuel Growth
• Ingredients - Becoming More Adventurous
• Flavor - Important Factor
• Innovation In Full Steam
• Table 3: Key Factors in New Product Development: Major Parameters Ranked by Perceived Importance (includes corresponding Graph/Chart)
• Unique Energy Drinks Launched in Recent Past
• Energy Drinks Go Fountain
• Energy Drinks Move on Positively
• Why Sports Drinks are Losing their Market to Energy Drinks...
• A Peek Into What the Future Holds

3. Industry Challenges

• Caffeine and Alcohol in Energy Drinks - A Debatable Issue
• Research on Effect of Sports Drinks on Teeth Raises Alarms
• Sports Drinks Vs Bottled Water- Tug of War
• Table 4: Demographic Trends in Consumption of Sports Drinks & Water: Percentage of Population in Different Age Groups Purchasing Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart)
• Table 5: Demographic Trends in Consumption of Sports Drinks & Water: Percentage of Households in Different Income-Levels Purchasing Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart)
• Table 6: Demographic Trends in Consumption of Sports Drinks & Water: Percentage Breakdown of Male and Female Purchasers of Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart)
• Competition from Other Nutritional Products
• Energy Bars
• Nutrition Bars
• Energy/Endurance Bars
• Meal Replacement Bars
• Diet/Weight Loss
• Functional/Nutritional Bars
• High Protein/Body Building Bars
• Coconut Water - New Sports Drink
• Coconut Water - Easy Production Process Provides Tropical Countries Key to Booming Market
• Table 7: World Sports and Energy Drinks Market: Sports Drink Vs Coconut Water - A Component Comparison (includes corresponding Graph/Chart)

4. Product Overview

• Sports Drinks - Definition
• What makes a good Sports Drink?
• Need for Sports Drink
• Dehydration
• Electrolytes
• Carbohydrate
• Fluid Absorption
• Categories of Sports Drinks
• Hypertonic
• Isotonic
• Hypotonic
• Typical Herbal Supplements Found in Popular Sports Drinks
• Sports Nutrition - An Important Aspect
• The Need for Proteins, Vitamins and Minerals
• A. Proteins
• Essential Amino Acids
• Non-Essential Amino Acids
• Role of Proteins
• Energy Provision
• Energy Recovery
• Peptides
• Lactoferrin
• General Comment on Protein Supplementation
• B. Minerals
• Minerals Basics
• Sodium
• C. Vitamins
• Energy Drinks - Definition
• Importance of Energy Drink
• What Consumers Need to Know About Energy Drinks
• Ingredients in Energy Drinks
• Ingredients Added to Energy Drinks with Claims and Facts
• Popular Energy Drink Brands
• Differences Between Sports and Energy Drinks

5. Product Launches

• Britvic Soft Drinks, PepsiCo Introduce Gatorade in the UK
• Coca-Cola Plans Expansion of Portfolio in India
• Rasna to Launch Energy Drinks
• SGN Nutrition Belts Out Vita System and Vita System Energy Drinks
• Crayons, Inc Launches Sports Drink for Kids
• PowerBar Introduces POWERBAR® Performance System
• Smart Energy Enterprises Unveils Smart Energy Drinks
• PepsiCo Releases New Energy Drinks
• FreshCan, An Innovative Sports Drink
• Nutribev Science Unveils New Sports Drinks
• Quixtar Extends XS Energy Drinks Line
• Aquair Introduces OC ENERGY Drinks
• Stonyfield Launches New Organic Energy Drink
• Guayaki Introduces New Organic Energy Drinks
• AG Barr to Introduce Irn-Bru Energy Drink...
• Pepsi Launches Gatorade in India
• Kao to Introduce New Sports Drink...
• LBIX Launches Sports and Energy Drinks ...
• BooKoo Introduces 16-oz Energy Drinks
• CCNA Unveils Unique Energy Soda Drink...
• CCNA Extends Energy Drinks Product Line
• Coca-Cola Launches Sugar Free Energy Drink
• Carabao Tawandang Launches Innovative Energy Drink, Carabao XO
• Herbalife Launches Vibrant Energy Drinks...
• Steven Seagal Rolls Out Energy Drinks...
• Hansen Natural to Introduce Energy Drinks...
• GURU Rolls Out New Variant of Energy Drink...
• Coca-Cola North America Adds a New Dimension in Packaging
• Hansen Launches Carbonated Energy Drink...
• Powerade Launches Powerade FLAVA23
• DSM Offers New PeptoPro® Sports Drink to the Dutch National Football Team
• Coke Unveils New Energy Drink
• New Products from Monarch Beverage Company
• Fuze Beverage Rolls Out Mega Energy drink
• Shark Launches Alcoholic Energy Drink
• Quixtar Unveils Lemonade Energy Drink
• Coca-Cola Releases BPM Energy Drink in the UK
• SCOLR Unveils Low-Osmolality Sports Drink
• Umbro Rolls Out New Sports Drink, Pro>Performance
• Pepsi Releases New Energy Drink
• Powerbar and Carmichael Launch New Powerbar®s Beverage System
• Red Bull Unveils Sugar-Free Energy Drink
• Phoenix Global Introduces Vegas and Pink
• ChampionLyte Beverages Introduces Reformulated Sports Drink
• Jones Soda Releases Beverage Named "Energy Drink"
• Gatorade Introduces All Stars Drinks
• EAS Unveils Sugar-Free Energy Drink
• Red Bull Extends Energy Drink Line
• Blue Sky Energy Releases New Energy Drink
• Extreme Beverage Launches Energy Drink
• Power Horse International Releases Energy Drink in India
• Intercoffee Trading Unveils Spiked Silver Energy Drink
• Extreme Drinks Launches Energy Drink
• Nestle Re-launches Nestle Milo Drink
• H20 No Gas Defies Conventional Packaging Styles
• Boman International Unveils Sports-X Water
• Quaker Brasil Broadens Sports Drink Category
• Hydrade Beverage Introduces Hydrade Sports Drink in the Southeast
• Odwalla Launches Simple Sports Drink
• Gatorade Unveils Gatorade Xtremo
• Hampton Mills Launches Robin Sports Shakes
• XO Energy Beverage Introduces XO Energy Drinks
• Stute Foods Unveils New Energy and Isotonic Drinks
• Pepsi' s Quaker Oats Releases New Ranges
• Coca-Cola Introduces Buzz Drink
• Anheuser-Busch Unveils Energy Drink Named "180"
• Snapple Introduces New Energy Drink, Venom
• SoBe Launches Adrenaline Rush
• Jones Soda Debuts Energy Drink
• Mistic Launches Re Energy Drink
• Pepsi Introduces AMP into Energy Drinks Category
• Wet Planet Beverages Launches New Vitamin Drink
• ChampionLyte® Products, Introduces Champion Lyte Isotonic Drink
• BOMBA Energia Launches Bomba Energy Drink
• Rexall Sundown Introduces Ready-To-Drink Engineered Nutrition
• Aqualife Launches Hyper Active
• Smash Beverage Launches Smash Iso-Energy Sports Drink
• Premium Beverage Packers Introduces NRG Plus
• Go Fast Beverage Releases Go Fast Energy Drink
• US Beverage Introduces US Energy Drink
• Coca-Cola Unveils Powerade Sports Drink in Italy
• Quest Introduces New Sports Drink
• Innovative Companies Unveils Thermo Fuel Energy Drinks
• Base Concept Releases Energy Drink
• Empire Bottling Works Releases Energy Drinks
• Rox America LLC Introduces Rox Energy Drink
• Tiger Trading Unveils Tiger Shot Energy Drink
• 4Kick Europe B.V. Launches Energy Drink
• Maruscia Introduces Eva Drink Love & Energy
• Extreme Drinks Launches Extreme Energy Drink
• Nature' s Plus Introduces Energy Meal Drink
• Snapple Beverage Group Releases Elements Energy Juice Drink
• Rio Beverages Unveils New Energy Drink
• Coca-Cola Launches Low Calorie Drink
• Megapack Introduces New Energy Drink
• Cadbury Debuts First Milk Energy Drink
• Peace Mountain Introduces New Diet/ Energy Drink
• EAS Unveils New EAS Advant Edge HP
• Kowa Company Introduces Mio D Kowa Energy Drink
• Coca-Cola Launches New Range of Energy Drinks
• Bally Total Fitness Introduces Bally Blast[TM] Energy Drink
• Mead Johnson Unveils Nutritional Energy Juice Drink
• Halewood International Launches Alcohol Energy Drink
• C-rius Drinks Releases New Version
• Almdudler Introduces New Drink in Austria
• C-Rius Drinks Unveils Stimulation Drink
• Feel Good Drinks Launches Natural Energy Drinks
• Sanders Fun Products Introduces Energy Drink
• Dark Dog Launches Energy Drink in India
• Beverage Marketing Introduces New Energy Drink
• Vittel Releases Energy Drink
• Pepsi Foods Launches AMP Energy Drink in India
• Yeo Hiap Seng Introduces a New Isotonic Drink
• Hampton Mills Launches a New Sports Drink
• Cott Beverages Introduces Energy Drink
• Next Proteins Launches Energy Drink
• Snapple Beverage Extends Energy + line of Products
• Halewood International Introduces Energy Drink
• North American Beverage Company Unveils Energy Drink
• Pri-Pak Introduces a New Energy Drink
• Smucker Quality Beverages Introduces New Variations
• US Beverage Introduces New Variations
• Silver Arrow Launches New Energy Drink
• Cheil Jedang Introduces Spot Sports Beverage
• Nutravail Launches Sport Safe DRIVE XP Performance Drink
• Binoccas Promotions Introduces GPush Galactose Sports Drink
• Denver Co Introduces Go Fast Energy Drink
• Coca-Cola Re-launches Powerade

6. Recent Industry Activity

• AED Inks Distribution Agreement with R & R International
• Thai Beverage Plans Acquisition of Carabao Tawandang
• AG Barr to Acquire Taut International
• Coca-Cola Acquires FUZE Beverage
• Coca-Cola Acquires Glaceau
• CPFG Merges with Boo Koo Beverages
• House Foods Corp Plans Capacity Expansion
• Eastbridge Investment Group Acquires Interest in Rhino Two Horns
• Coca-Cola to Enter Sports and Energy Drinks Market
• Coca-Cola to Establish R&D Center in India
• Loud Beverage Company Launched
• Cadbury Schweppes Acquires Endurox and Accelerade Brands to Enter Sports Drinks Arena
• Hansen Signs a Distribution Agreement with Anheuser-Busch
• SSBN To Acquire Nutrition Drink Brand and Energy Drink License from LifeForce
• AEDC Acquires Havoc...
• Pepsi, NHLPA, NHPA Signs Long-Term Partnership Agreement...
• Rockstar Inks Distribution Pact with CCN and CCE
• Zodiac Bags a contract to Bottle New Sports Drink....
• Hansen Signs an Agreement with Lost International...
• Compound Natural Foods Acquires Pure Nature LLC
• Amtech Resources Acquires Hat Trick Beverage
• Venture Net Capital Signs Agreement with Snap-Z
• ISME and Champ Thai Partner to Produce New Sports Energy Drink
• PH Middle East Ties Up with Modern Refreshment
• Extreme Drinks Enters the Portuguese Market
• Extreme Drinks Enters the Benelux Markets
• Lucozade Sets up Sports Nutrition Academy
• Xstream Beverage Group Acquires Dark Dog Brand
• Britvic Soft Drinks Purchases Red Devil Energy Drink Brand
• Gatorade Inks an Agreement with NBA
• Drinks Unlimited Enters the US Energy Drinks Market
• GlaxoSmithKline Strengthens Three Brands
• Powerade Receives Status of Official Sports Drink of NASCAR
• Group Danone Acquires Frucor Beverages Group
• Monarch Acquires All Sports Drink from PepsiCo
• PepsiCo Acquires Quaker Oats
• Ciclon Targets Hispanic Palates
• Pepsi Takes Over SoBe

7. Focus On Select Global Players

• Britvic Soft Drinks Ltd. (UK)
• Extreme Drinks (UK)
• Frucor Beverages Group Ltd (New Zealand)
• Hansen Beverage Company (USA)
• Monarch Beverage Company Inc (USA)
• Otsuka Pharmaceutical Co Ltd (Japan)
• PepsiCo Inc (USA)
• South Beach Beverage Company (USA)
• Red Bull GmBH (Austria)
• The Coca-Cola Company (USA)

8. Global Market Perspective

• Table 8: World Recent Past, Current & Future Analysis for Sports and Energy Drinks by Geographic Region-USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 9: World Long-term Projections for Sports and Energy Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 10: World 10-Year Perspective for Sports and Energy Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 11: World Recent Past, Current & Future Analysis for Sports Drinks by Geographic Region- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 12: World Long-term Projections for Sports Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 13: World 10-Year Perspective for Sports Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 14: World Recent Past, Current & Future Analysis for Energy Drinks by Geographic Region- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 15: World Long-term Projections for Energy Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 16: World 10-Year Perspective for Energy Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Current and Future Analysis
  • A Mature Market
  • Vital Statistics
  • Table 17: US Beverages Market (2005): Percentage Breakdown of Leading Beverages-Sports Drinks, Energy Drinks, Carbonated Soft Drinks and Others- In Terms of Gallonage (includes corresponding Graph/Chart)
  • Table 18: US Beverages Market (2005): Percentage Breakdown of Leading Beverages-Sports Drinks, Energy Drinks, Carbonated Soft Drinks and Others (In Terms of Dollar Sales) (includes corresponding Graph/Chart)
  • Table 19: US Beverages Market (2000 & 2004): Per Capita Consumption of Various Categories of Beverages- Carbonated Soft Drinks, Coffee, Bottled Water, Sports Drinks, Ready-To-Drink Tea, and Energy Drinks-Ranked in Gallons (includes corresponding Graph/Chart)
  • Innovations Keep the Sports Drinks Market on Track
  • Energy Drink Companies Eye Ethnic Segments to Boost Sales
  • Sport/Energy Drinks - An Insight on Consumer Perceptions
  • Table 20: Consumption Pattern of Energy Drinks in the US (includes corresponding Graph/Chart)
  • Competitive Scenario
  • Sports Drinks Market
  • PepsiCo Reigns Supreme
  • Table 21: Leading Players in the US Sports Drinks Market (2003-2005) - Market Share Breakdown by PepsiCo, Inc., The Coca-Cola Company, Monarch Beverage Co., Inc., and Others (includes corresponding Graph/Chart)
  • Gatorade - America' s Favorite Sport Drink
  • Table 22: Leading Brands of Sports Drinks in the US Market (2007) - Breakdown of Dollar Sales of Top Ten Brands (In US$ Million) (includes corresponding Graph/Chart)
  • Table 23: Leading Brands of Sports Drinks in the US Market (2007) -Breakdown of Volume Sales of Top Ten Brands (In Million Units) (includes corresponding Graph/Chart)
  • Table 24: US Market for Bottled Sports Drinks: Percentage Breakdown of Dollar Sales of Top Brands for the Year Ended May 2007 (includes corresponding Graph/Chart)
  • Table 25: US Sports Drinks Market: Volume Per Capita Consumption in Various Regions-South, Southwest, Pacific, East Central, West Central, Northeast, and West (In Gallons) (includes corresponding Graph/Chart)
  • Energy Drinks
  • Red Bull - The Top Energy Drink Company
  • Table 26: Leading Brands of Energy Drinks in the US Market (2007) - Breakdown of Dollar Sales of Top Ten Brands (In US$ Million) (includes corresponding Graph/Chart)
  • Table 27: Leading Brands of Energy Drinks in the US Market (2007) - Breakdown of Volume Sales of Top Ten Brands (In Million Units) (includes corresponding Graph/Chart)
  • Table 28: US Energy Drinks Market: Percentage Breakdown of Leading Brands Sold Through Drug Stores for the Year Ended August 2007 (includes corresponding Graph/Chart)
  • Table 29: Leading Players in the US Energy Drinks Market (2003 & 2004) - Market Share Breakdown by Red Bull GmbH, PepsiCo, Inc., Hansen' s Natural Beverage Co., SoBe (PepsiCo), and Others (includes corresponding Graph/Chart)
  • Table 30: US Energy Drinks Market (2005): Percentage Breakdown of Leading Players- Red Bull, Pepsi, Hansen, Coke and Others-Ranked by Sales (includes corresponding Graph/Chart)
  • Table 31: Major Sports Beverage Brands in the US (2002 Vs 2001): Market Shares of Gatorade, Powerade, All Sport, and Others (includes corresponding Graph/Chart)
  • Table 32: Per Capita Consumption of Sports Beverages in the US: 1991-2002 (includes corresponding Graph/Chart)
  • Table 33: US Sport Drinks Market (2003): Percentage Breakdown of Sales Volume in Leading Distribution Channels - Supermarkets, Convenience Stores, Club Stores, Food Services/Vending/ Small Grocery, Mass Merchandize, Drug Stores and Others (includes corresponding Graph/Chart)
  • Advertising Activity in the Recent Past
  • Table 34: Advertising Expenditures of Top Sports Beverage Brands in the US (2000 & 2001) - Percentage Share Breakdown for Gatorade, Powerade, and Others (includes corresponding Graph/Chart)
  • Table 35: Sports Beverage Advertising Expenditure by Media in the US (2001) - Network TV, Outdoor, Magazine, News Paper, Spot TV, Syndicated TV, Cable TV, Radio & Overall Media (US$ ' 000)
  • Table 36: Percentage Breakdown of Advertising Expenditure of Leading Energy Drinks Brands in the US - Red Bull, SoBe Adrenaline, Rush, Twinlab Energy Fuel, and Others for 2001 (includes corresponding Graph/Chart)
  • Health and Fitness Activities
  • Baby Boomers Seek an Active Lifestyle
  • Teens' Participation in Sports
  • Highlights of Teen and Pre-Teen Sports Participation during 1990 - 2000
  • Favorite Sports Activities of 7-11 and 12-17 Age Groups
• Favorite Sports Activities of the 55+ Age Group: 2001(In terms of Frequency of Participation)
  • Product Launches
  • Strategic Corporate Developments
  • Select Players
• B. Market Analytics
  • Table 37: US Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 38: US Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 39: US 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

2. Canada

• A. Market Analysis
  • Current and Future Analysis
  • Distribution Analysis
  • Product Launches
• B. Market Analytics
  • Table 40: Canadian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 41: Canadian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 42: Canadian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

3. Japan

• A. Market Analysis
  • Current and Future Analysis
  • Sports Drinks
  • Table 43: Leading Sports Drink Companies in Japan (2003-2005): Market Share Breakdown for Otsuka Pharmaceutical, Coca-Cola (Japan), Suntory Foods, DyDo Drinco, and Others (includes corresponding Graph/Chart)
  • Energy Drinks
  • Brand Power
  • Product Launches
  • Strategic Corporate Development
  • Key Players
• B. Market Analytics
  • Table 44: Japanese Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 45: Japanese Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 46: Japanese 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4. Europe

• A. Market Analysis
  • Market Overview
  • Energy and Sports Drinks Market
  • Table 47: Per Capita Consumption of Energy Drinks in Europe in Select Countries- In Liters Per Person (2005) (includes corresponding Graph/Chart)
  • Sports Drinks
  • Table 48: Leading Brands in the Western European Sports Drinks Market (2003-2005) - Market Share Breakdown by Volume Sales for Gatorade, Powerade, Lucozade, Aquarius, Isostar, and Others (includes corresponding Graph/Chart)
  • Current and Future Analysis
  • Product Launches in the Recent Past
  • Developments in the Recent Past
  • Select European Players
• B. Market Analytics
  • Table 49: European Recent Past, Current & Future Analysis for Sports and Energy Drinks by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 50: European Long-term Projections for Sports and Energy Drinks by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 51: European Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 52: European Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 53: European 10-Year Perspective for Sports and Energy Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)
  • Table 54: European 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4a. France

• Market Analysis
• Table 55: French Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 56: French Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 57: French 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4b. Germany

• Market Analysis
• Table 58: German Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 59: German Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 60: German 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4c. Italy

• Market Analysis
• Table 61: Italian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 62: Italian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 63: Italian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4d. The United Kingdom

• A. Market Analysis
  • Current and Future Analysis
  • Market Overview
  • Table 64: UK Sports and Energy Drinks Market (1999-2004): Advertising Expenditure on Energy and Stimulant Drinks (In ? 000' s) (includes corresponding Graph/Chart)
  • Table 65: UK Energy Drinks Market (2004): Percentage Breakdown of Leading Brands- Red Bull, Lucozade Energy, and Others (includes corresponding Graph/Chart)
• GY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
  • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
  • Sports Drinks
  • Categories of Sports Drinks
  • Energy Drinks

II. EXECUTIVE SUMMARY

1. Sports & Energy Drinks Market - An Overview

• A Curtain Raiser
• Tracking Consumption Patterns...
• Table 1: Per Capita Consumption of Sports Drinks in Select Countries - In Liters Per Person (2005) (includes corresponding Graph/Chart)
• Select Sports and Energy Drink Brands and Manufacturers
• A Lucrative Energy Drinks Market Lures New Entrants
• Table 2: Number of Energy Drink Launches in the World over the Years 2000-2006 (includes corresponding Graph/Chart)

2. Market Trends

• Smart Energy Drinks- The In Thing
• Soft Drink Giants Add Fizz to the Market
• Younger Generation- Prime Market
• Health Concerns Fuel Growth
• Ingredients - Becoming More Adventurous
• Flavor - Important Factor
• Innovation In Full Steam
• Table 3: Key Factors in New Product Development: Major Parameters Ranked by Perceived Importance (includes corresponding Graph/Chart)
• Unique Energy Drinks Launched in Recent Past
• Energy Drinks Go Fountain
• Energy Drinks Move on Positively
• Why Sports Drinks are Losing their Market to Energy Drinks...
• A Peek Into What the Future Holds

3. Industry Challenges

• Caffeine and Alcohol in Energy Drinks - A Debatable Issue
• Research on Effect of Sports Drinks on Teeth Raises Alarms
• Sports Drinks Vs Bottled Water- Tug of War
• Table 4: Demographic Trends in Consumption of Sports Drinks & Water: Percentage of Population in Different Age Groups Purchasing Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart)
• Table 5: Demographic Trends in Consumption of Sports Drinks & Water: Percentage of Households in Different Income-Levels Purchasing Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart)
• Table 6: Demographic Trends in Consumption of Sports Drinks & Water: Percentage Breakdown of Male and Female Purchasers of Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart)
• Competition from Other Nutritional Products
• Energy Bars
• Nutrition Bars
• Energy/Endurance Bars
• Meal Replacement Bars
• Diet/Weight Loss
• Functional/Nutritional Bars
• High Protein/Body Building Bars
• Coconut Water - New Sports Drink
• Coconut Water - Easy Production Process Provides Tropical Countries Key to Booming Market
• Table 7: World Sports and Energy Drinks Market: Sports Drink Vs Coconut Water - A Component Comparison (includes corresponding Graph/Chart)

4. Product Overview

• Sports Drinks - Definition
• What makes a good Sports Drink?
• Need for Sports Drink
• Dehydration
• Electrolytes
• Carbohydrate
• Fluid Absorption
• Categories of Sports Drinks
• Hypertonic
• Isotonic
• Hypotonic
• Typical Herbal Supplements Found in Popular Sports Drinks
• Sports Nutrition - An Important Aspect
• The Need for Proteins, Vitamins and Minerals
• A. Proteins
• Essential Amino Acids
• Non-Essential Amino Acids
• Role of Proteins
• Energy Provision
• Energy Recovery
• Peptides
• Lactoferrin
• General Comment on Protein Supplementation
• B. Minerals
• Minerals Basics
• Sodium
• C. Vitamins
• Energy Drinks - Definition
• Importance of Energy Drink
• What Consumers Need to Know About Energy Drinks
• Ingredients in Energy Drinks
• Ingredients Added to Energy Drinks with Claims and Facts
• Popular Energy Drink Brands
• Differences Between Sports and Energy Drinks

5. Product Launches

• Britvic Soft Drinks, PepsiCo Introduce Gatorade in the UK
• Coca-Cola Plans Expansion of Portfolio in India
• Rasna to Launch Energy Drinks
• SGN Nutrition Belts Out Vita System and Vita System Energy Drinks
• Crayons, Inc Launches Sports Drink for Kids
• PowerBar Introduces POWERBAR® Performance System
• Smart Energy Enterprises Unveils Smart Energy Drinks
• PepsiCo Releases New Energy Drinks
• FreshCan, An Innovative Sports Drink
• Nutribev Science Unveils New Sports Drinks
• Quixtar Extends XS Energy Drinks Line
• Aquair Introduces OC ENERGY Drinks
• Stonyfield Launches New Organic Energy Drink
• Guayaki Introduces New Organic Energy Drinks
• AG Barr to Introduce Irn-Bru Energy Drink...
• Pepsi Launches Gatorade in India
• Kao to Introduce New Sports Drink...
• LBIX Launches Sports and Energy Drinks ...
• BooKoo Introduces 16-oz Energy Drinks
• CCNA Unveils Unique Energy Soda Drink...
• CCNA Extends Energy Drinks Product Line
• Coca-Cola Launches Sugar Free Energy Drink
• Carabao Tawandang Launches Innovative Energy Drink, Carabao XO
• Herbalife Launches Vibrant Energy Drinks...
• Steven Seagal Rolls Out Energy Drinks...
• Hansen Natural to Introduce Energy Drinks...
• GURU Rolls Out New Variant of Energy Drink...
• Coca-Cola North America Adds a New Dimension in Packaging
• Hansen Launches Carbonated Energy Drink...
• Powerade Launches Powerade FLAVA23
• DSM Offers New PeptoPro® Sports Drink to the Dutch National Football Team
• Coke Unveils New Energy Drink
• New Products from Monarch Beverage Company
• Fuze Beverage Rolls Out Mega Energy drink
• Shark Launches Alcoholic Energy Drink
• Quixtar Unveils Lemonade Energy Drink
• Coca-Cola Releases BPM Energy Drink in the UK
• SCOLR Unveils Low-Osmolality Sports Drink
• Umbro Rolls Out New Sports Drink, Pro>Performance
• Pepsi Releases New Energy Drink
• Powerbar and Carmichael Launch New Powerbar®s Beverage System
• Red Bull Unveils Sugar-Free Energy Drink
• Phoenix Global Introduces Vegas and Pink
• ChampionLyte Beverages Introduces Reformulated Sports Drink
• Jones Soda Releases Beverage Named "Energy Drink"
• Gatorade Introduces All Stars Drinks
• EAS Unveils Sugar-Free Energy Drink
• Red Bull Extends Energy Drink Line
• Blue Sky Energy Releases New Energy Drink
• Extreme Beverage Launches Energy Drink
• Power Horse International Releases Energy Drink in India
• Intercoffee Trading Unveils Spiked Silver Energy Drink
• Extreme Drinks Launches Energy Drink
• Nestle Re-launches Nestle Milo Drink
• H20 No Gas Defies Conventional Packaging Styles
• Boman International Unveils Sports-X Water
• Quaker Brasil Broadens Sports Drink Category
• Hydrade Beverage Introduces Hydrade Sports Drink in the Southeast
• Odwalla Launches Simple Sports Drink
• Gatorade Unveils Gatorade Xtremo
• Hampton Mills Launches Robin Sports Shakes
• XO Energy Beverage Introduces XO Energy Drinks
• Stute Foods Unveils New Energy and Isotonic Drinks
• Pepsi' s Quaker Oats Releases New Ranges
• Coca-Cola Introduces Buzz Drink
• Anheuser-Busch Unveils Energy Drink Named "180"
• Snapple Introduces New Energy Drink, Venom
• SoBe Launches Adrenaline Rush
• Jones Soda Debuts Energy Drink
• Mistic Launches Re Energy Drink
• Pepsi Introduces AMP into Energy Drinks Category
• Wet Planet Beverages Launches New Vitamin Drink
• ChampionLyte® Products, Introduces Champion Lyte Isotonic Drink
• BOMBA Energia Launches Bomba Energy Drink
• Rexall Sundown Introduces Ready-To-Drink Engineered Nutrition
• Aqualife Launches Hyper Active
• Smash Beverage Launches Smash Iso-Energy Sports Drink
• Premium Beverage Packers Introduces NRG Plus
• Go Fast Beverage Releases Go Fast Energy Drink
• US Beverage Introduces US Energy Drink
• Coca-Cola Unveils Powerade Sports Drink in Italy
• Quest Introduces New Sports Drink
• Innovative Companies Unveils Thermo Fuel Energy Drinks
• Base Concept Releases Energy Drink
• Empire Bottling Works Releases Energy Drinks
• Rox America LLC Introduces Rox Energy Drink
• Tiger Trading Unveils Tiger Shot Energy Drink
• 4Kick Europe B.V. Launches Energy Drink
• Maruscia Introduces Eva Drink Love & Energy
• Extreme Drinks Launches Extreme Energy Drink
• Nature' s Plus Introduces Energy Meal Drink
• Snapple Beverage Group Releases Elements Energy Juice Drink
• Rio Beverages Unveils New Energy Drink
• Coca-Cola Launches Low Calorie Drink
• Megapack Introduces New Energy Drink
• Cadbury Debuts First Milk Energy Drink
• Peace Mountain Introduces New Diet/ Energy Drink
• EAS Unveils New EAS Advant Edge HP
• Kowa Company Introduces Mio D Kowa Energy Drink
• Coca-Cola Launches New Range of Energy Drinks
• Bally Total Fitness Introduces Bally Blast[TM] Energy Drink
• Mead Johnson Unveils Nutritional Energy Juice Drink
• Halewood International Launches Alcohol Energy Drink
• C-rius Drinks Releases New Version
• Almdudler Introduces New Drink in Austria
• C-Rius Drinks Unveils Stimulation Drink
• Feel Good Drinks Launches Natural Energy Drinks
• Sanders Fun Products Introduces Energy Drink
• Dark Dog Launches Energy Drink in India
• Beverage Marketing Introduces New Energy Drink
• Vittel Releases Energy Drink
• Pepsi Foods Launches AMP Energy Drink in India
• Yeo Hiap Seng Introduces a New Isotonic Drink
• Hampton Mills Launches a New Sports Drink
• Cott Beverages Introduces Energy Drink
• Next Proteins Launches Energy Drink
• Snapple Beverage Extends Energy + line of Products
• Halewood International Introduces Energy Drink
• North American Beverage Company Unveils Energy Drink
• Pri-Pak Introduces a New Energy Drink
• Smucker Quality Beverages Introduces New Variations
• US Beverage Introduces New Variations
• Silver Arrow Launches New Energy Drink
• Cheil Jedang Introduces Spot Sports Beverage
• Nutravail Launches Sport Safe DRIVE XP Performance Drink
• Binoccas Promotions Introduces GPush Galactose Sports Drink
• Denver Co Introduces Go Fast Energy Drink
• Coca-Cola Re-launches Powerade

6. Recent Industry Activity

• AED Inks Distribution Agreement with R & R International
• Thai Beverage Plans Acquisition of Carabao Tawandang
• AG Barr to Acquire Taut International
• Coca-Cola Acquires FUZE Beverage
• Coca-Cola Acquires Glaceau
• CPFG Merges with Boo Koo Beverages
• House Foods Corp Plans Capacity Expansion
• Eastbridge Investment Group Acquires Interest in Rhino Two Horns
• Coca-Cola to Enter Sports and Energy Drinks Market
• Coca-Cola to Establish R&D Center in India
• Loud Beverage Company Launched
• Cadbury Schweppes Acquires Endurox and Accelerade Brands to Enter Sports Drinks Arena
• Hansen Signs a Distribution Agreement with Anheuser-Busch
• SSBN To Acquire Nutrition Drink Brand and Energy Drink License from LifeForce
• AEDC Acquires Havoc...
• Pepsi, NHLPA, NHPA Signs Long-Term Partnership Agreement...
• Rockstar Inks Distribution Pact with CCN and CCE
• Zodiac Bags a contract to Bottle New Sports Drink....
• Hansen Signs an Agreement with Lost International...
• Compound Natural Foods Acquires Pure Nature LLC
• Amtech Resources Acquires Hat Trick Beverage
• Venture Net Capital Signs Agreement with Snap-Z
• ISME and Champ Thai Partner to Produce New Sports Energy Drink
• PH Middle East Ties Up with Modern Refreshment
• Extreme Drinks Enters the Portuguese Market
• Extreme Drinks Enters the Benelux Markets
• Lucozade Sets up Sports Nutrition Academy
• Xstream Beverage Group Acquires Dark Dog Brand
• Britvic Soft Drinks Purchases Red Devil Energy Drink Brand
• Gatorade Inks an Agreement with NBA
• Drinks Unlimited Enters the US Energy Drinks Market
• GlaxoSmithKline Strengthens Three Brands
• Powerade Receives Status of Official Sports Drink of NASCAR
• Group Danone Acquires Frucor Beverages Group
• Monarch Acquires All Sports Drink from PepsiCo
• PepsiCo Acquires Quaker Oats
• Ciclon Targets Hispanic Palates
• Pepsi Takes Over SoBe

7. Focus On Select Global Players

• Britvic Soft Drinks Ltd. (UK)
• Extreme Drinks (UK)
• Frucor Beverages Group Ltd (New Zealand)
• Hansen Beverage Company (USA)
• Monarch Beverage Company Inc (USA)
• Otsuka Pharmaceutical Co Ltd (Japan)
• PepsiCo Inc (USA)
• South Beach Beverage Company (USA)
• Red Bull GmBH (Austria)
• The Coca-Cola Company (USA)

8. Global Market Perspective

• Table 8: World Recent Past, Current & Future Analysis for Sports and Energy Drinks by Geographic Region-USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 9: World Long-term Projections for Sports and Energy Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 10: World 10-Year Perspective for Sports and Energy Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 11: World Recent Past, Current & Future Analysis for Sports Drinks by Geographic Region- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 12: World Long-term Projections for Sports Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 13: World 10-Year Perspective for Sports Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)
• Table 14: World Recent Past, Current & Future Analysis for Energy Drinks by Geographic Region- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 15: World Long-term Projections for Energy Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 16: World 10-Year Perspective for Energy Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Current and Future Analysis
  • A Mature Market
  • Vital Statistics
  • Table 17: US Beverages Market (2005): Percentage Breakdown of Leading Beverages-Sports Drinks, Energy Drinks, Carbonated Soft Drinks and Others- In Terms of Gallonage (includes corresponding Graph/Chart)
  • Table 18: US Beverages Market (2005): Percentage Breakdown of Leading Beverages-Sports Drinks, Energy Drinks, Carbonated Soft Drinks and Others (In Terms of Dollar Sales) (includes corresponding Graph/Chart)
  • Table 19: US Beverages Market (2000 & 2004): Per Capita Consumption of Various Categories of Beverages- Carbonated Soft Drinks, Coffee, Bottled Water, Sports Drinks, Ready-To-Drink Tea, and Energy Drinks-Ranked in Gallons (includes corresponding Graph/Chart)
  • Innovations Keep the Sports Drinks Market on Track
  • Energy Drink Companies Eye Ethnic Segments to Boost Sales
  • Sport/Energy Drinks - An Insight on Consumer Perceptions
  • Table 20: Consumption Pattern of Energy Drinks in the US (includes corresponding Graph/Chart)
  • Competitive Scenario
  • Sports Drinks Market
  • PepsiCo Reigns Supreme
  • Table 21: Leading Players in the US Sports Drinks Market (2003-2005) - Market Share Breakdown by PepsiCo, Inc., The Coca-Cola Company, Monarch Beverage Co., Inc., and Others (includes corresponding Graph/Chart)
  • Gatorade - America' s Favorite Sport Drink
  • Table 22: Leading Brands of Sports Drinks in the US Market (2007) - Breakdown of Dollar Sales of Top Ten Brands (In US$ Million) (includes corresponding Graph/Chart)
  • Table 23: Leading Brands of Sports Drinks in the US Market (2007) -Breakdown of Volume Sales of Top Ten Brands (In Million Units) (includes corresponding Graph/Chart)
  • Table 24: US Market for Bottled Sports Drinks: Percentage Breakdown of Dollar Sales of Top Brands for the Year Ended May 2007 (includes corresponding Graph/Chart)
  • Table 25: US Sports Drinks Market: Volume Per Capita Consumption in Various Regions-South, Southwest, Pacific, East Central, West Central, Northeast, and West (In Gallons) (includes corresponding Graph/Chart)
  • Energy Drinks
  • Red Bull - The Top Energy Drink Company
  • Table 26: Leading Brands of Energy Drinks in the US Market (2007) - Breakdown of Dollar Sales of Top Ten Brands (In US$ Million) (includes corresponding Graph/Chart)
  • Table 27: Leading Brands of Energy Drinks in the US Market (2007) - Breakdown of Volume Sales of Top Ten Brands (In Million Units) (includes corresponding Graph/Chart)
  • Table 28: US Energy Drinks Market: Percentage Breakdown of Leading Brands Sold Through Drug Stores for the Year Ended August 2007 (includes corresponding Graph/Chart)
  • Table 29: Leading Players in the US Energy Drinks Market (2003 & 2004) - Market Share Breakdown by Red Bull GmbH, PepsiCo, Inc., Hansen' s Natural Beverage Co., SoBe (PepsiCo), and Others (includes corresponding Graph/Chart)
  • Table 30: US Energy Drinks Market (2005): Percentage Breakdown of Leading Players- Red Bull, Pepsi, Hansen, Coke and Others-Ranked by Sales (includes corresponding Graph/Chart)
  • Table 31: Major Sports Beverage Brands in the US (2002 Vs 2001): Market Shares of Gatorade, Powerade, All Sport, and Others (includes corresponding Graph/Chart)
  • Table 32: Per Capita Consumption of Sports Beverages in the US: 1991-2002 (includes corresponding Graph/Chart)
  • Table 33: US Sport Drinks Market (2003): Percentage Breakdown of Sales Volume in Leading Distribution Channels - Supermarkets, Convenience Stores, Club Stores, Food Services/Vending/ Small Grocery, Mass Merchandize, Drug Stores and Others (includes corresponding Graph/Chart)
  • Advertising Activity in the Recent Past
  • Table 34: Advertising Expenditures of Top Sports Beverage Brands in the US (2000 & 2001) - Percentage Share Breakdown for Gatorade, Powerade, and Others (includes corresponding Graph/Chart)
  • Table 35: Sports Beverage Advertising Expenditure by Media in the US (2001) - Network TV, Outdoor, Magazine, News Paper, Spot TV, Syndicated TV, Cable TV, Radio & Overall Media (US$ ' 000)
  • Table 36: Percentage Breakdown of Advertising Expenditure of Leading Energy Drinks Brands in the US - Red Bull, SoBe Adrenaline, Rush, Twinlab Energy Fuel, and Others for 2001 (includes corresponding Graph/Chart)
  • Health and Fitness Activities
  • Baby Boomers Seek an Active Lifestyle
  • Teens' Participation in Sports
  • Highlights of Teen and Pre-Teen Sports Participation during 1990 - 2000
  • Favorite Sports Activities of 7-11 and 12-17 Age Groups
• Favorite Sports Activities of the 55+ Age Group: 2001(In terms of Frequency of Participation)
  • Product Launches
  • Strategic Corporate Developments
  • Select Players
• B. Market Analytics
  • Table 37: US Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 38: US Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 39: US 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

2. Canada

• A. Market Analysis
  • Current and Future Analysis
  • Distribution Analysis
  • Product Launches
• B. Market Analytics
  • Table 40: Canadian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 41: Canadian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 42: Canadian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

3. Japan

• A. Market Analysis
  • Current and Future Analysis
  • Sports Drinks
  • Table 43: Leading Sports Drink Companies in Japan (2003-2005): Market Share Breakdown for Otsuka Pharmaceutical, Coca-Cola (Japan), Suntory Foods, DyDo Drinco, and Others (includes corresponding Graph/Chart)
  • Energy Drinks
  • Brand Power
  • Product Launches
  • Strategic Corporate Development
  • Key Players
• B. Market Analytics
  • Table 44: Japanese Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 45: Japanese Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 46: Japanese 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4. Europe

• A. Market Analysis
  • Market Overview
  • Energy and Sports Drinks Market
  • Table 47: Per Capita Consumption of Energy Drinks in Europe in Select Countries- In Liters Per Person (2005) (includes corresponding Graph/Chart)
  • Sports Drinks
  • Table 48: Leading Brands in the Western European Sports Drinks Market (2003-2005) - Market Share Breakdown by Volume Sales for Gatorade, Powerade, Lucozade, Aquarius, Isostar, and Others (includes corresponding Graph/Chart)
  • Current and Future Analysis
  • Product Launches in the Recent Past
  • Developments in the Recent Past
  • Select European Players
• B. Market Analytics
  • Table 49: European Recent Past, Current & Future Analysis for Sports and Energy Drinks by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 50: European Long-term Projections for Sports and Energy Drinks by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 51: European Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 52: European Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 53: European 10-Year Perspective for Sports and Energy Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)
  • Table 54: European 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4a. France

• Market Analysis
• Table 55: French Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 56: French Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 57: French 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4b. Germany

• Market Analysis
• Table 58: German Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 59: German Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 60: German 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4c. Italy

• Market Analysis
• Table 61: Italian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 62: Italian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 63: Italian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4d. The United Kingdom

• A. Market Analysis
  • Current and Future Analysis
  • Market Overview
  • Table 64: UK Sports and Energy Drinks Market (1999-2004): Advertising Expenditure on Energy and Stimulant Drinks (In ? 000' s) (includes corresponding Graph/Chart)
  • Table 65: UK Energy Drinks Market (2004): Percentage Breakdown of Leading Brands- Red Bull, Lucozade Energy, and Others (includes corresponding Graph/Chart)
  • Product Launches
  • Strategic Corporate Development
• B. Market Analytics
  • Table 66: UK Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 67: UK Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding graph/Chart)
  • Table 68: UK 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4e. Spain

• Market Analysis
• Table 69: Spanish Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 70: Spanish Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 71: Spanish 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4f. Russia

• A. Market Analysis
  • Current and Future Analysis
  • Energy Drinks Market
  • Table 72: Leading Brands in the Russian Energy Drinks Market (2004 & 2005) - Market Share Breakdown for Adrenaline Rush, Red Devil, Red Bull, and Other Brands (includes corresponding Graph/Chart)
• B. Market Analytics
  • Table 73: Russian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 74: Russian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 75: Russian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

4g. Rest of Europe

• A. Market Analysis
  • Current and Future Analysis
  • Austria
  • Bulgaria
• B. Market Analytics
  • Table 76: Rest of Europe Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 77: Rest of Europe Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 78: Rest of Europe 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

5. Asia-Pacific

• A. Market Analysis
  • Current and Future Analysis
  • Australasia
  • China
  • New Zealand
  • Table 79: Popular Energy Drinks in New Zealand (2000): Market Share Breakdown of Frucor and Others
  • Product Launches
  • Strategic Corporate Developments
  • Key Players
• B. Market Analytics
  • Table 80: Asia-Pacific Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 81: Asia-Pacific Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 82: Asia-Pacific 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

6. Latin America

• A. Market Analysis
  • Current and Future Analysis
  • Brazil
  • Table 83: Leading Energy Drink Brands in Brazil (Historic Data for 2001): Market Share Breakdown for Red Bull, NRG Trading, Flying Horse, and Others (includes corresponding Graph/Chart)
• B. Market Analytics
  • Table 84: Latin American Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 85: Latin America Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 86: Latin American 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

7. Rest of World

• A. Market Analysis
  • Current and Future Analysis
  • South Africa
  • Table 87: Popular Sports Drinks in South Africa (2000): Market Share Breakdown by Sales Revenue for Powerade, Game' s, Energade, Lucozade, and Others (includes corresponding Graph/Chart)
  • Developments in the Recent Past
• B. Market Analytics
  • Table 88: Rest of World Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 89: Rest of World Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 90: Rest of World 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012

COMPETITIVE LANDSCAPE