Report: Baked Goods TOC

1. Market Overview 1

Bread Market 1
- Market for Frozen Dough, Specialty and Artisan Breads 1
- Private Labels Dominate Bread Market 2
  - Table 1: Global Market for Bread/Rolls by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2003 through 2008 2
Biscuit Market 2
Global Leading Biscuit Brands 3
- Table 2: Global Market for Savory Biscuits by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 3
- Table 3: Global Savory Biscuits Market (2004 & 2008): Percentage Breakdown of Value Sales by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World 4
Competitive Bakery Supplies Market of Europe and North America 4
- Table 4: Global Market for Cakes/Pastries by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 5
- Table 5: Global Cakes/Pastries Market (2004 & 2008): Percentage Breakdown of Value Sales by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World 5
Fastest Growth for Bakery Products in Developing Regions 6
- Table 6: Global Market for Bakery Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2003 through 2008 6
- Table 7: Global Bakery Products Market (2004 & 2008): Percentage Breakdown of Value Sales by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World 7
High Cost of Production Reduces Profit Margins 7
Consumer Health Consciousness Drives Healthy Trends in the Market 7
Lifestyle Influences Purchase of Baked Goods 8
Too Many Product Launches Creates Consumer Confusion 8
Well Balanced Between Health and Indulgence 8
Price Pressure 8
Price Discounting Lowers Value Growth of Bakery Sector 9
Highlighting Trends and Facts 9

2. Product Overview 9

Bread 9
- Categories of Bread 9
- Bread Types 10
- Packaged/Industrial Bread 10
- Unpackaged/Artisanal Bread 10
- Children' s Breakfast Cereals 10
- Hot Cereals 10
Cakes & Pastries 10
- Cakes 10
  - Artisanal Cakes 10
  - Industrial Cakes 10
- Pastry 10
Other Bakery Products 10
- Cookies 10
- Crackers 10
- Muffins 11
- Bagels/Bialys 11
- Pretzels 11
- Croissants 11

3. Trends & Issues 11

Changing Lifestyles Fuel Growth in Convenience Foods 11
Sale of Industrial Products Increases Due to Changes in Eating Habits 12
Consumption of Deli and in-Store Bakery Products Rising 12
Product Innovations Drive Sales 12
Retailer Discounting Reduces Profit Margins 12
Sales of Bakery Products Enhanced by Packaging Innovations 12
Innovative Bakery Products Erode the Market for Traditional Bread Products 13
Indulgence - A Major Trend in Affluent Markets 13
Growth of Convenience Stores Boost Growth in Asia-Pacific 13
Growing Consumer Health Awareness 13
Western-Style Bakeries Gains Popularity in Developing Countries 14
Organic Bakery Products Gaining Grounds 14
Consolidations Rising 14
- Tight Competition Encourages Consolidations 14
Consumer Segmentation for Exclusive Positioning of Brands 14
Introduction of Composite Flour for Making Bakery Products 15
Grocery Stores Lead in Distribution of Baked Goods 15
Impulse Purchases Prevalent for Bakery Products 15
Positive Health Opinions Benefit Breakfast Cereals 15
Distribution Favors International Brands 16
New Retail Structures 16
Proliferation of MNCs in Emerging Markets Boosts Value 16
Functional Bread and Bakery Products Improves Ground 16
- Bakery Products Targeted for Health & Beauty Enhancement 17
- Functional Breads Enriched with Herbs & Flavors 17
Increased Promotional Offers to Boost Sales of Biscuit and Breakfast Cereals 17
Private Labels Gains Popularity 17
Rise in Repeat Visits Driven by Loyalty Cards 17
Supply Changes Driven by Development of in-Store Bakeries 18
Challenges Posed by Growth of Moulds and Staling of Bakery Products 18
- Use of Natural Anti-Microbial Products for Reducing Spoilage 18

4. Regulatory Environment 18

Quality Control Measures 18
Appropriate Treatment of Bakery Wastewater 19

5. Mergers and Acquisitions 19

6. Strategic Corporate Developments 33

7. Product Launches 37

A REGIONAL PERSPECTIVE

1. North America 39

1a. United States 39

Consumer Profile 39
Highlight of Current Trends 39
Baked and Snack Food Market 40
Increased Demand for Functional Food Boosts Sales in Developed Regions 40
Retailer Consolidation Leads to Growth in Private Label 40
Industry Consolidations Rising 40
Frozen Dough Product Market 41
Bread and Bakery Product Market 41
- Table 8: Leading Bread & Baked Goods Category in the US (2006): Percentage Breakdown of Value Sales for Bread-Fresh, Cakes-Fresh, Buns-Fresh, Rolls- Fresh, Muffins-Fresh, and Other Products 41
- Table 9: Baked Goods Market in the US (2005): Percentage Breakdown of Retail Sales by Category - Bread Aisle, Cookies & Crackers, Baked Sweet Goods, Refrigerated & Frozen Baked Goods, and Snack Bars 41
Sweet Baked Goods Market 42
Whole-Grain Bakery Products 42
- Table 10: Leading Wheat/Whole Wheat/Grain Bread Brands in the US (2005): Percentage Breakdown of Value Sales for Nature' s Own, Oroweat, Home Pride, Arnold, Sara Lee, Brownberry, Freihofer, Pepperidge Farm, Earth Grains, Private Label, and Others 42
Biscuit Market in the US 42
- Table 11: Leading Cookie Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Kraft Nabisco Oreo, Kraft Nabisco Chips Ahoy, Kraft Nabisco Newtons, Keebler Chips Deluxe, Pepperidge Farm Milano, Keebler Fudge Shoppe, Kraft Nabisco Nilla, Archway, Pepperidge Farm Chunk, Private Label, and Others 43
- Table 12: Leading Cookie Brands in the US (2006): Percentage Breakdown by Retail Volume Sales for Kraft Nabisco Oreo, Kraft Nabisco Chips Ahoy, KSD Keebler Fudge Shoppe, Kraft Nabisco Newtons, Kraft Nabisco Teddy Grahams, Pepperidge Farm Milano, Pepperidge Farm Chunk, Archway, Kraft Nabisco Nilla, Private Label, and Others 43
- Table 13: Leading Cracker Brands in the US (2007): Percentage Breakdown by Retail Value Sales for Kraft Nabisco Ritz, Sunshine Cheez-It, Kraft Nabisco Wheat Thins, Pepperidge Farm Goldfish, Kraft Nabisco Biscuit, Kraft Nabisco Premium, Kraft Nabisco Grahams, Keebler Club, Keebler Town House, Private Label, and Others 44
- Table 14: Leading Cracker Brands in the US (2006): Percentage Breakdown by Retail Volume Sales for Kraft Nabisco Ritz, Pepperidge Farm Goldfish, Kraft Nabisco Wheat Thins, Kraft Nabisco Premium, Kraft Nabisco Triscuit, KSD Keebler Club, Kraft Nabisco Grahams, Lance Cracker Sandwich, KSD Keebler Town House, Private Label, and Others 44
- Table 15: Leading Players in the US Cookie Market (2005): Percentage Breakdown of Value Sales for Kraft, Kellogg' s, Campbell' s, Private Label, and Others 44
- Table 16: Leading Cracker Companies in the US (2005): Percentage Breakdown of Sales for Kraft, Kellogg' s, Campbell' s, Private Label, and Others 45
- Table 17: Baked Goods Food Market in the US (2005): Companies Ranked by Sales Revenues 45
Trends & Issues 45
- Low-Fat Bakery Products Gains Popularity 45
- Prices for Baked Goods to Rise in the US 45
- Low-Carbohydrate Bakery Products Make Inroads 45
- Factors Governing Growth in Baking Products Market 46
- Consumers Demand Innovative and Health Oriented Cookies 46
- Bread Products Enriched with Functional Ingredients Gain Ground 46
- Premium Breads Becoming Popular 46
- Revival of Demand for Tasty Bakery Products 46
- Fresh Bakery Segment Going Strong 47
  - Table 18: Leading Fresh Bread Vendors in the US (2007): Percentage Breakdown of Retail Value Sales for Interstate Brands, Sara Lee, George Weston, Flower Foods, Bimbo Bakeries, Pepperidge Farm, Stroehmann Bakeries, Private Label, and Others 47
  - Table 19: Leading Fresh Hamburger/Hot Dog Buns Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Sara Lee, Martins, Wonder, Pepperidge Farm, Private Label, and Others 47
  - Table 20: Leading Hard/Soft Tortillas/ Taco Kits Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Guerrero, Mission, Old El Paso, Tia Rosa, La Banderita, Ortega, La Tortilla Factory, Taco Bell, Mission Estilo Casero, Private Label, and Others 47
  - Table 21: Leading Pastry/Danish/Coffeecake Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Entenmann' s, Little Debbie, Private Label, and Others 48
  - Table 22: Leading Doughnut Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Krispy Kreme, Entenmann' s, Hostess Donettes, Entenmann' s Softees, Private Label, and Others 48
  - Table 23: Leading English Muffins Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Thomas' , Thomas Hearty Grains, Oroweat, Weight Watcher' s, Private Label, and Others 48
  - Table 24: Leading Hard/Soft Tortillas Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Guerrero, Mission, Old El Paso, Tia Rosa, Private Label, and Others 48
  - Table 25: Leading Fresh Bagels/Bialys Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Thomas, Sara Lee, Pepperidge Farm, Private Label, and Others 49
  - Table 26: Leading Frozen Appetizers/Snack Rolls Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Totino' s Pizza Rolls, T.G.I Friday' s, Bagel Bites, El Monterey, Private Label, and Others 49
  - Table 27: Leading Frozen Pies Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Edward' s, Mrs Smith' s Traditional Recipe, Marie Callender' s, Sara Lee, Mrs Smith' s Special Recipe, and Others 49
  - Table 28: Leading Salted Snacks (Cheese Snacks) Brands in the US (2006): Percentage Breakdown of Retail Value Sales for Cheetos, Baked Cheetos, Wise Cheez Doodles, Cheetos Natural, Private Label, and Others 49
  - Table 29: Leading Salted Snacks (Cheese Snacks) Brands in the US (2006): Percentage Breakdown of Retail Volume Sales for Cheetos, Wise Cheez Doodles, Utz, Baked Cheetos, Private Label, and Others 50
  - Table 30: Leading Salted Snacks (Corn Snacks/No Tortilla Chips) Brands in the US (2006): Percentage Breakdown of Retail Value Sales for Fritos, Fritos Scoops, Bugles, Fritos, Flavor Twists, Private Label, and Others 50
  - Table 31: Leading Salted Snacks (Corn Snacks/No Tortilla Chips) Brands in the US (2006): Percentage Breakdown of Retail Volume Sales for Fritos, Fritos Scoops, Fritos Flavor Twists, Bugles, Private Label, and Others 50
  - Table 32: Leading Salted Snacks (Other/No Nuts) Brands in the US (2006): Percentage Breakdown of Retail Value Sales for Frito Lay, General Mills Chex Mix, Sunchips, Munchies, Funyuns, Gardettos, Frito Lay Variety Pack, Terra, Private Label, and Others 50
  - Table 33: Leading Salted Snacks (Other/No Nuts) Brands in the US (2006): Percentage Breakdown of Retail Volume Sales for General Mills Chex Mix, Sunchips, Funyuns, Munchies, Frito Lay, Gardettos, Private Label, and Others 51
  - Table 34: Leading Fresh Bread Vendors in the US (2005): Percentage Breakdown of Retail Value Sales for Interstate Brand, Sara Lee Bakery Group, George Weston, Flower Food Bakeries Group, Pepperidge Farm, Bimbo Bakeries, Stroehmann Bakeries, Private Label, and Others 51
  - Table 35: Leading Fresh Rolls/Buns/ Croissants Brands in the US (2005): Percentage Breakdown of Retail Value Sales for Martin' s, Sara Lee, Wonder, King' s Hawaiian and Private Label and Others 51

1b. Canada 52

Table 36: Canadian Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 52
Quebec Bakery Products Market 52
Market Trends 53
- Consolidation of Canadian Bakery Industry 53
- Innovative Products 53
- Frozen Par-Baked Products 53
- Grain Based Products' Consumption On the Rise 53
- Popularity of Home-Style Bakeries 53
- Problems Faced by the Industry 53
- Distribution Network 54
- Export and Import 54

2. A Japanese Perspective 54

Table 37: Japanese Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 55
Market Trends 55
- Western-Style Bakery Products Gains Popularity 55
- Specialty Bakery Products' Demand 55
- Biscuit Manufacturers Attract Young Professionals 55
- Popularity of Breads with Cosmetic Benefits 55
  - Table 38: Leading Biscuits/Cookies Manufacturers in Japan (2005): Percentage Breakdown of Value Shipments for Bourbon, Nabisco, Lotte, Ezaki Glico, Morinaga, and Others 56
  - Table 39: Leading Bread Manufacturers in Japan (2005): Percentage Breakdown of Value Shipments for Yamazaki Baking, Shikishima Baking, Fuji Baking, Kobeya Baking, and Others 56

3. A European Perspective 56

Europe Dominates Global Bakery Products Market 56
- Eastern European Markets Drives Growth in Baked Goods Sector 57
  - Table 40: European Bakery Products Market by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2003 through 2008 57
  - Table 41: European Bakery Products Market (2004 & 2008): Percentage Breakdown of Value Sales by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe 58
Stagnation in Bakery Supplies Market 58
Trends & Issues 58
- Growth of Organic Bakery 58
- Multiple Grocers Dominate the Distribution Channel 58
- Demand for Convenience Foods and Snacks 58
- In-Store Artisan Bakeries Gains Prominence in Western Europe 59
- Innovation in Fullstream 59
- Packaging Drives Growth 59
- Cakes and Pastries Segment to Experience Moderate Growth 59

3a. France 60

Table 42: French Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/ Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 60
Bread Constitutes the Largest Segment 61
Bread and Rolls 61
Market Trends 61
- Artisan Pastry Sector Going Strong 61
- Bakeries Dominate Distribution Channels 61
- Hypermarkets and Industrial Bakeries Gain Significance 61

3b. Germany 62

Bakery Products 62
- Table 43: German Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 62
Bread, the Largest Product Sector 62
Bread and Rolls 63
Unpackaged and Packaged Bread Sectors 63
Leading Manufacturers in Germany 63
- Table 44: Leading Players in the German Baked Goods Market (2006): Ranked by Sales in ? Million 63
Biscuit Market 64
Artisan Bakeries Market 64
Chocolate/Confectionery 64
Ad Spending on Chocolate/Confectionery 64
Market Trends 64
- Artisan Baking Market Declining 64
- Demand Rising for German Functional America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 3
- Table 3: Global Savory Biscuits Market (2004 & 2008): Percentage Breakdown of Value Sales by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World 4
Competitive Bakery Supplies Market of Europe and North America 4
- Table 4: Global Market for Cakes/Pastries by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 5
- Table 5: Global Cakes/Pastries Market (2004 & 2008): Percentage Breakdown of Value Sales by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World 5
Fastest Growth for Bakery Products in Developing Regions 6
- Table 6: Global Market for Bakery Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2003 through 2008 6
- Table 7: Global Bakery Products Market (2004 & 2008): Percentage Breakdown of Value Sales by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World 7
High Cost of Production Reduces Profit Margins 7
Consumer Health Consciousness Drives Healthy Trends in the Market 7
Lifestyle Influences Purchase of Baked Goods 8
Too Many Product Launches Creates Consumer Confusion 8
Well Balanced Between Health and Indulgence 8
Price Pressure 8
Price Discounting Lowers Value Growth of Bakery Sector 9
Highlighting Trends and Facts 9

2. Product Overview 9

Bread 9
- Categories of Bread 9
- Bread Types 10
- Packaged/Industrial Bread 10
- Unpackaged/Artisanal Bread 10
- Children' s Breakfast Cereals 10
- Hot Cereals 10
Cakes & Pastries 10
- Cakes 10
  - Artisanal Cakes 10
  - Industrial Cakes 10
- Pastry 10
Other Bakery Products 10
- Cookies 10
- Crackers 10
- Muffins 11
- Bagels/Bialys 11
- Pretzels 11
- Croissants 11

3. Trends & Issues 11

Changing Lifestyles Fuel Growth in Convenience Foods 11
Sale of Industrial Products Increases Due to Changes in Eating Habits 12
Consumption of Deli and in-Store Bakery Products Rising 12
Product Innovations Drive Sales 12
Retailer Discounting Reduces Profit Margins 12
Sales of Bakery Products Enhanced by Packaging Innovations 12
Innovative Bakery Products Erode the Market for Traditional Bread Products 13
Indulgence - A Major Trend in Affluent Markets 13
Growth of Convenience Stores Boost Growth in Asia-Pacific 13
Growing Consumer Health Awareness 13
Western-Style Bakeries Gains Popularity in Developing Countries 14
Organic Bakery Products Gaining Grounds 14
Consolidations Rising 14
- Tight Competition Encourages Consolidations 14
Consumer Segmentation for Exclusive Positioning of Brands 14
Introduction of Composite Flour for Making Bakery Products 15
Grocery Stores Lead in Distribution of Baked Goods 15
Impulse Purchases Prevalent for Bakery Products 15
Positive Health Opinions Benefit Breakfast Cereals 15
Distribution Favors International Brands 16
New Retail Structures 16
Proliferation of MNCs in Emerging Markets Boosts Value 16
Functional Bread and Bakery Products Improves Ground 16
- Bakery Products Targeted for Health & Beauty Enhancement 17
- Functional Breads Enriched with Herbs & Flavors 17
Increased Promotional Offers to Boost Sales of Biscuit and Breakfast Cereals 17
Private Labels Gains Popularity 17
Rise in Repeat Visits Driven by Loyalty Cards 17
Supply Changes Driven by Development of in-Store Bakeries 18
Challenges Posed by Growth of Moulds and Staling of Bakery Products 18
- Use of Natural Anti-Microbial Products for Reducing Spoilage 18

4. Regulatory Environment 18

Quality Control Measures 18
Appropriate Treatment of Bakery Wastewater 19

5. Mergers and Acquisitions 19

6. Strategic Corporate Developments 33

7. Product Launches 37

A REGIONAL PERSPECTIVE

1. North America 39

1a. United States 39

Consumer Profile 39
Highlight of Current Trends 39
Baked and Snack Food Market 40
Increased Demand for Functional Food Boosts Sales in Developed Regions 40
Retailer Consolidation Leads to Growth in Private Label 40
Industry Consolidations Rising 40
Frozen Dough Product Market 41
Bread and Bakery Product Market 41
- Table 8: Leading Bread & Baked Goods Category in the US (2006): Percentage Breakdown of Value Sales for Bread-Fresh, Cakes-Fresh, Buns-Fresh, Rolls- Fresh, Muffins-Fresh, and Other Products 41
- Table 9: Baked Goods Market in the US (2005): Percentage Breakdown of Retail Sales by Category - Bread Aisle, Cookies & Crackers, Baked Sweet Goods, Refrigerated & Frozen Baked Goods, and Snack Bars 41
Sweet Baked Goods Market 42
Whole-Grain Bakery Products 42
- Table 10: Leading Wheat/Whole Wheat/Grain Bread Brands in the US (2005): Percentage Breakdown of Value Sales for Nature' s Own, Oroweat, Home Pride, Arnold, Sara Lee, Brownberry, Freihofer, Pepperidge Farm, Earth Grains, Private Label, and Others 42
Biscuit Market in the US 42
- Table 11: Leading Cookie Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Kraft Nabisco Oreo, Kraft Nabisco Chips Ahoy, Kraft Nabisco Newtons, Keebler Chips Deluxe, Pepperidge Farm Milano, Keebler Fudge Shoppe, Kraft Nabisco Nilla, Archway, Pepperidge Farm Chunk, Private Label, and Others 43
- Table 12: Leading Cookie Brands in the US (2006): Percentage Breakdown by Retail Volume Sales for Kraft Nabisco Oreo, Kraft Nabisco Chips Ahoy, KSD Keebler Fudge Shoppe, Kraft Nabisco Newtons, Kraft Nabisco Teddy Grahams, Pepperidge Farm Milano, Pepperidge Farm Chunk, Archway, Kraft Nabisco Nilla, Private Label, and Others 43
- Table 13: Leading Cracker Brands in the US (2007): Percentage Breakdown by Retail Value Sales for Kraft Nabisco Ritz, Sunshine Cheez-It, Kraft Nabisco Wheat Thins, Pepperidge Farm Goldfish, Kraft Nabisco Biscuit, Kraft Nabisco Premium, Kraft Nabisco Grahams, Keebler Club, Keebler Town House, Private Label, and Others 44
- Table 14: Leading Cracker Brands in the US (2006): Percentage Breakdown by Retail Volume Sales for Kraft Nabisco Ritz, Pepperidge Farm Goldfish, Kraft Nabisco Wheat Thins, Kraft Nabisco Premium, Kraft Nabisco Triscuit, KSD Keebler Club, Kraft Nabisco Grahams, Lance Cracker Sandwich, KSD Keebler Town House, Private Label, and Others 44
- Table 15: Leading Players in the US Cookie Market (2005): Percentage Breakdown of Value Sales for Kraft, Kellogg' s, Campbell' s, Private Label, and Others 44
- Table 16: Leading Cracker Companies in the US (2005): Percentage Breakdown of Sales for Kraft, Kellogg' s, Campbell' s, Private Label, and Others 45
- Table 17: Baked Goods Food Market in the US (2005): Companies Ranked by Sales Revenues 45
Trends & Issues 45
- Low-Fat Bakery Products Gains Popularity 45
- Prices for Baked Goods to Rise in the US 45
- Low-Carbohydrate Bakery Products Make Inroads 45
- Factors Governing Growth in Baking Products Market 46
- Consumers Demand Innovative and Health Oriented Cookies 46
- Bread Products Enriched with Functional Ingredients Gain Ground 46
- Premium Breads Becoming Popular 46
- Revival of Demand for Tasty Bakery Products 46
- Fresh Bakery Segment Going Strong 47
  - Table 18: Leading Fresh Bread Vendors in the US (2007): Percentage Breakdown of Retail Value Sales for Interstate Brands, Sara Lee, George Weston, Flower Foods, Bimbo Bakeries, Pepperidge Farm, Stroehmann Bakeries, Private Label, and Others 47
  - Table 19: Leading Fresh Hamburger/Hot Dog Buns Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Sara Lee, Martins, Wonder, Pepperidge Farm, Private Label, and Others 47
  - Table 20: Leading Hard/Soft Tortillas/ Taco Kits Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Guerrero, Mission, Old El Paso, Tia Rosa, La Banderita, Ortega, La Tortilla Factory, Taco Bell, Mission Estilo Casero, Private Label, and Others 47
  - Table 21: Leading Pastry/Danish/Coffeecake Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Entenmann' s, Little Debbie, Private Label, and Others 48
  - Table 22: Leading Doughnut Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Krispy Kreme, Entenmann' s, Hostess Donettes, Entenmann' s Softees, Private Label, and Others 48
  - Table 23: Leading English Muffins Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Thomas' , Thomas Hearty Grains, Oroweat, Weight Watcher' s, Private Label, and Others 48
  - Table 24: Leading Hard/Soft Tortillas Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Guerrero, Mission, Old El Paso, Tia Rosa, Private Label, and Others 48
  - Table 25: Leading Fresh Bagels/Bialys Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Thomas, Sara Lee, Pepperidge Farm, Private Label, and Others 49
  - Table 26: Leading Frozen Appetizers/Snack Rolls Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Totino' s Pizza Rolls, T.G.I Friday' s, Bagel Bites, El Monterey, Private Label, and Others 49
  - Table 27: Leading Frozen Pies Brands in the US (2007): Percentage Breakdown of Retail Value Sales for Edward' s, Mrs Smith' s Traditional Recipe, Marie Callender' s, Sara Lee, Mrs Smith' s Special Recipe, and Others 49
  - Table 28: Leading Salted Snacks (Cheese Snacks) Brands in the US (2006): Percentage Breakdown of Retail Value Sales for Cheetos, Baked Cheetos, Wise Cheez Doodles, Cheetos Natural, Private Label, and Others 49
  - Table 29: Leading Salted Snacks (Cheese Snacks) Brands in the US (2006): Percentage Breakdown of Retail Volume Sales for Cheetos, Wise Cheez Doodles, Utz, Baked Cheetos, Private Label, and Others 50
  - Table 30: Leading Salted Snacks (Corn Snacks/No Tortilla Chips) Brands in the US (2006): Percentage Breakdown of Retail Value Sales for Fritos, Fritos Scoops, Bugles, Fritos, Flavor Twists, Private Label, and Others 50
  - Table 31: Leading Salted Snacks (Corn Snacks/No Tortilla Chips) Brands in the US (2006): Percentage Breakdown of Retail Volume Sales for Fritos, Fritos Scoops, Fritos Flavor Twists, Bugles, Private Label, and Others 50
  - Table 32: Leading Salted Snacks (Other/No Nuts) Brands in the US (2006): Percentage Breakdown of Retail Value Sales for Frito Lay, General Mills Chex Mix, Sunchips, Munchies, Funyuns, Gardettos, Frito Lay Variety Pack, Terra, Private Label, and Others 50
  - Table 33: Leading Salted Snacks (Other/No Nuts) Brands in the US (2006): Percentage Breakdown of Retail Volume Sales for General Mills Chex Mix, Sunchips, Funyuns, Munchies, Frito Lay, Gardettos, Private Label, and Others 51
  - Table 34: Leading Fresh Bread Vendors in the US (2005): Percentage Breakdown of Retail Value Sales for Interstate Brand, Sara Lee Bakery Group, George Weston, Flower Food Bakeries Group, Pepperidge Farm, Bimbo Bakeries, Stroehmann Bakeries, Private Label, and Others 51
  - Table 35: Leading Fresh Rolls/Buns/ Croissants Brands in the US (2005): Percentage Breakdown of Retail Value Sales for Martin' s, Sara Lee, Wonder, King' s Hawaiian and Private Label and Others 51

1b. Canada 52

Table 36: Canadian Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 52
Quebec Bakery Products Market 52
Market Trends 53
- Consolidation of Canadian Bakery Industry 53
- Innovative Products 53
- Frozen Par-Baked Products 53
- Grain Based Products' Consumption On the Rise 53
- Popularity of Home-Style Bakeries 53
- Problems Faced by the Industry 53
- Distribution Network 54
- Export and Import 54

2. A Japanese Perspective 54

Table 37: Japanese Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 55
Market Trends 55
- Western-Style Bakery Products Gains Popularity 55
- Specialty Bakery Products' Demand 55
- Biscuit Manufacturers Attract Young Professionals 55
- Popularity of Breads with Cosmetic Benefits 55
  - Table 38: Leading Biscuits/Cookies Manufacturers in Japan (2005): Percentage Breakdown of Value Shipments for Bourbon, Nabisco, Lotte, Ezaki Glico, Morinaga, and Others 56
  - Table 39: Leading Bread Manufacturers in Japan (2005): Percentage Breakdown of Value Shipments for Yamazaki Baking, Shikishima Baking, Fuji Baking, Kobeya Baking, and Others 56

3. A European Perspective 56

Europe Dominates Global Bakery Products Market 56
- Eastern European Markets Drives Growth in Baked Goods Sector 57
  - Table 40: European Bakery Products Market by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2003 through 2008 57
  - Table 41: European Bakery Products Market (2004 & 2008): Percentage Breakdown of Value Sales by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe 58
Stagnation in Bakery Supplies Market 58
Trends & Issues 58
- Growth of Organic Bakery 58
- Multiple Grocers Dominate the Distribution Channel 58
- Demand for Convenience Foods and Snacks 58
- In-Store Artisan Bakeries Gains Prominence in Western Europe 59
- Innovation in Fullstream 59
- Packaging Drives Growth 59
- Cakes and Pastries Segment to Experience Moderate Growth 59

3a. France 60

Table 42: French Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/ Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 60
Bread Constitutes the Largest Segment 61
Bread and Rolls 61
Market Trends 61
- Artisan Pastry Sector Going Strong 61
- Bakeries Dominate Distribution Channels 61
- Hypermarkets and Industrial Bakeries Gain Significance 61

3b. Germany 62

Bakery Products 62
- Table 43: German Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 62
Bread, the Largest Product Sector 62
Bread and Rolls 63
Unpackaged and Packaged Bread Sectors 63
Leading Manufacturers in Germany 63
- Table 44: Leading Players in the German Baked Goods Market (2006): Ranked by Sales in ? Million 63
Biscuit Market 64
Artisan Bakeries Market 64
Chocolate/Confectionery 64
Ad Spending on Chocolate/Confectionery 64
Market Trends 64
- Artisan Baking Market Declining 64
- Demand Rising for German Functional Breads 64
- Popularity of Supermarkets 64
- Outlook 64

3c. Romania 65

3d. Russia 65

3e. Spain 65

Bakery Products Sales 65
- Table 45: Spanish Market Analysis for Baked Goods by product Segment - Bread/Rolls, Cakes/ Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 65
Market Trends 66
- Fastest Growing Sector: Cakes 66
- Popularity of Premium Biscuits 66
- Consumption of Energy Rich Bakery Items by Spanish Children 66

3f. Switzerland 66

Bread and Flour Confectionery 66
- Table 46: Baked Goods Market in Switzerland - Bread and Flour Confectionery Sales in SFr Million for Years 2003 through 2008 66
- Table 47: Baked Goods Market in Switzerland: Bread and Flour Confectionery Sales in Tons for Years 2003 through 2008 67
Per Capita Consumption 67
- Table 48: Baked Goods Market in Switzerland (2005): Per Capita Consumption in Kg/Head 67

3g. Ukraine 67

3h. United Kingdom 67

Table 49: UK Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 68
Table 50: Home Baking Market in the UK (2006): Percentage Breakdown of Value Sales by Category - Snacking Fruits, Baking Fruits, Culinary Nuts, Flour Mixes, Cake Coverings, Cherries & Peel, and Snacking Fruits & Nuts 68
Bread Market 68
- Table 51: Bread Rolls and Baps Market in the UK (2007): Percentage Breakdown of Retail Value Sales by Category - In-Store Bakery White, Plant White (Branded), Plant White (Own Label), Plant Brown (Own Label), In-Store Bakery Brown, and Plant Brown (Branded) 69
- Table 52: Wrapped Bread Market in the UK (2007): Percentage Breakdown of Retail Value Sales by Category - Plant White (Branded), Plant White (Own Label), In-Store Bakery White, Plant Brown (Branded), Plant Brown (Own Label), and In-Store Bakery Brown 69
- Table 53: Leading Bread Brands in the UK (2006): Percentage Breakdown of Value Sales for Warburtons, Hovis, Kingsmill, and Others 69
Ambient Cakes and Pastries 69
- Table 54: Cakes Market in the UK (2007): Percentage Breakdown of Retail Value Sales by Product Type - Large Whole Cakes, Small Cakes, Small Pies, Slices, Small Tarts, Small Swiss Roll, Malt/Fruit Loaves, Cake Bars, Slab/Cut Cakes, Large Swiss Roll, and Others 69
British Market for Biscuits 70
- Table 55: UK Biscuits & Cookies Market (2007): Percentage Breakdown of Retail Value Sales by Product Category - Healthier, Chocolate Biscuit Bars, Crackers & Crispbreads, Everyday Biscuits, Everyday Treats, Seasonal Biscuits, Children' s Biscuits, Special Treats, and Savoury Biscuits 70
Irish Bakery Industry 70
British Trends 70
- The UK Cake & Biscuit Market Consolidating 70
- Variety is the Spice 71
- Change in Household Structure Drives Shopping 71
- Impact of New Products 71

4. Asia-Pacific Perspective 71

Biscuit Market 71
Trends & Issues 71
- Multiple Grocers Leads in Retail Value Sales 71
- Increase in Shopping Activities Popularizes Hypermarkets 72
- Imbibing Regional Tastes to Drive Sales in Developing Markets 72
  - Table 56: Asia-Pacific Market Analysis for Bakery Products by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 72
  - Table 57: Asia-Pacific Bakery Products Market (2004 & 2008): Percentage Breakdown of Value Sales by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific 73
  - Table 58: Asia-Pacific Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 73

4a. Australia 74

George Weston Foods - A Key Player 74
- Table 59: Australian Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 74

4b. China 74

Table 60: Chinese Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 75

4c. India 75

Diversification Required 75
An Overview of Bakery Sector in Andhra Pradesh 76
- Table 61: Indian Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/ Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 76

4d. South Korea 77

Frozen Bakery Products Market 77
Poor Infrastructure Restricts the Expansion of Frozen Dough Market 77
Market Trends 77
- Western Style Products Drive Growth 77
- Korean Bakery Sector Becoming a Delicatessen 77
  - Table 62: South Korean Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/ Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 78

4e. Indonesia 78

Wheat Flour 78
Production Overview 78
Wheat Flour Consumption 78
Wheat Flour Consumption by End Product 78
Wheat Flour Output by Company 79
Sugar Consumption by Leading Food Processing Industries 79
Indonesian Biscuit Market 79
- Biscuit Market in Indonesia: Biscuits Type, Consumer Group, and Consumption/Use 79
- Biscuit Market in Indonesia: Biscuits Type, and Major Products & Brands 79
- Table 63: Leading Players in the Indonesian Biscuits Market (2006): Percentage Breakdown of Production Capacity for PT Mayora Indah, PT Nabisco Foods, PT Ultra Prima Abadi/ Orang Tua Group, PT Danone Biscuits Indonesia, PT Khong Guan Biscuit (Khong Guan Group), PT Sekar Laut, PT Siantar Top, and Others 80
- Table 64: Biscuit Market in Indonesia (2006): Percentage Breakdown of Volume Exports by Country - Singapore, Taiwan, USA, Thailand, Philippines, Malaysia, Australia, and Others 80
- Table 65: Biscuit Market in Indonesia (2006): Percentage Breakdown of Value Exports by Country - USA, Taiwan, Thailand, Philippines, Malaysia, Singapore, Australia, Hong Kong, and Others 80
- Table 66: Biscuit Market in Indonesia (2006): Percentage Breakdown Volume Imports by Country - Malaysia, Singapore, China, Thailand, and Others 81
- Table 67: Biscuit Market in Indonesia (2006): Percentage Breakdown of Value Imports by Country - Malaysia, China, Singapore, Thailand, Italy, Taiwan, and Others 81

5. Middle East Perspective 81

5a. Saudi Arabia 81

Special Bread Varieties Drive Saudi Baked Goods Market 81
Favorable Scenario for Mass-Produced Bread Types 81
Market Outlook 82

6. A Latin American Perspective 82

Table 68: Latin American Market Analysis for Bakery Products by Geographic Region - Argentina, Brazil, Chile, Colombia, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 82
Table 69: Latin American Bakery Products Market (2004 & 2008): Percentage Breakdown of Value Sales by Geographic Region - Argentina, Brazil, Chile, Colombia, Mexico, and Rest of Latin America 83
Table 70: Latin American Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 83
Independent Food Stores Dominate Bakery Products market 84

6a. Chile 84

Nestle Chile - A Key Player 84
- Table 71: Chilean Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for 2003 through 2008 84

6b. Colombia 85

Table 72: Colombian Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 85

6c. Mexico 85

Table 73: Mexican Market Analysis for Baked Goods by Product Segment - Bread/Rolls, Cakes/Pastries, and Savory Biscuits Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 86
Bread and Rolls Dominate the Market 86
Supermarkets and Grocery Stores Lead in Bakery Products Retailing 86
Export and Import 86
Healthy Economic Scenario Stimulates Exports 87

Baked Goods

Table of Contents

1. Market Overview 1

2. Product Overview 9

3. Trends & Issues 11

4. Regulatory Environment 18

5. Mergers and Acquisitions 19

6. Strategic Corporate Developments 33

7. Product Launches 37

A REGIONAL PERSPECTIVE

1. North America 39

1a. United States 39

1b. Canada 52

2. A Japanese Perspective 54

3. A European Perspective 56

3a. France 60

3b. Germany 62

2. Product Overview 9

3. Trends & Issues 11

4. Regulatory Environment 18

5. Mergers and Acquisitions 19

6. Strategic Corporate Developments 33

7. Product Launches 37

A REGIONAL PERSPECTIVE

1. North America 39

1a. United States 39

1b. Canada 52

2. A Japanese Perspective 54

3. A European Perspective 56

3a. France 60

3b. Germany 62

3c. Romania 65

3d. Russia 65

3e. Spain 65

3f. Switzerland 66

3g. Ukraine 67

3h. United Kingdom 67

4. Asia-Pacific Perspective 71

4a. Australia 74

4b. China 74

4c. India 75

4d. South Korea 77

4e. Indonesia 78

5. Middle East Perspective 81

5a. Saudi Arabia 81

6. A Latin American Perspective 82

6a. Chile 84

6b. Colombia 85

6c. Mexico 85

6d. Venezuela 87

GLOBAL DIRECTORY