Functional Foods and Drinks

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study
• Cereals and Grains
• Beverages
• Dairy Products
• Snacks
• Other Functional Foods

II. EXECUTIVE SUMMARY

1. Industry Outlook

• Functional Foods and Drinks Market
• Growth for Functional Foods
• Increasing Aged Population
• Joint and Eye-Health: Future Promising Areas
• Nutrition Science: An Evolutionary Proof
• Potential Bioterrorism: Posing Threats
• Product Developments: Offer Escalating Growth Opportunities

2. Market Overview

• Increasing Consumer Awareness
• Factors Contributing to the Growth of Functional Foods
• Soy Foods & Beverages: A Boon
• Vitamin Enriched Products: Boosting Market Growth
• Table 1: Global market for Vitamins (2004-2006): Percentage Breakdown of Value Sales by Vitamin Type - Vitamin E, Vitamin B-Group, Vitamin C and Others (includes corresponding Graph/Chart)
• Natural Vitamin E - A Cross-Sectional Exposition
• "Health Through Diet" - A Healthy Notation in Demand
• Stumbling Blocks
• Major Growth Delimiters
• Market Makers - Players and Brands
• Leading Players in the Global Functional Foods and Drinks Market (Recent Past)

3. Functional Foods and Drinks Market

• Functional Foods
• Cereals and Grains
• Breakfast Cereals
• Breads
• Dairy Products
• Snacks
• Bars
• Condiments and Complimentary Meal Items
• Functional Drinks
• Table 2: Global Functional Drinks Market (2008): Percentage Breakdown of Consumption (Volume) by Segment - Sports Drinks, Energy Drinks and Elixirs (includes corresponding Graph/Chart)
• Table 3: Global Bottled Water Market (2008): Percentage Breakdown of Consumption (Volume) by Segment - Still Bottled Water, Carbonated Bottled Water, Flavored Bottled Water, and Functional Bottled Water (includes corresponding Graph/Chart)
• Table 4: Global Bottled Water Market (2006): Percentage Breakdown of Dollar Sales by Brand - Aquafina, Dasani, Poland Spring, Glaceau Vitaminwater, Propel, Arrowhead, Deer Park, Crystal Geyser, Nestle Pure Life and Others (includes corresponding Graph/Chart)
• Regional Footage
• Sports Drinks Market
• Table 5: World Market for Sports Drinks (2008): Percentage Share Breakdown of Dollar Sales in Select Geographic Markets (includes corresponding Graph/Chart)
• Table 6: Leading Brands in the Global Sport Drinks Market (2005 & 2006): Percentage Breakdown of Value Sales for Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor, Gatorade All Stars and Others (includes corresponding Graph/Chart)
• Energy Drinks Market
• Table 7: World Market for Energy Drinks (2008): Percentage Breakdown of Dollar Sales in Select Geographic Markets (includes corresponding Graph/Chart)
• Popular Brands
• Table 8: Leading Brands in the Global Energy Drinks Market (2005 & 2006): Percentage Breakdown of Value Sales by Red Bull, Rock star, Monster Energy, SoBe Adrenaline Rush, Amp, SoBe No Fear and Others (includes corresponding Graph/Chart)
• Enhanced Drinks Market
• Nutraceutical Drinks Market
• Well-Known Brands

4. Trends and Trend Setters

• Health, Convenience, Pleasure - Trends Affecting the Market
• Functional Food Paradox: Leading to Market Consolidation
• ' New' is the Buzzword
• Daily Dose Packaging System - Prominent Distribution Method
• Recognition of Coffee as Functional Food
• PUFA - A Part of Regular Diet
• Functional Foods - A Gift for CVD Patients
• "Heart Health" Growing on a Healthy Note
• Functional Foods Strikes Consumer Market
• Gut Health - Dominant in Japan and Europe
• Complementary Affair - Probiotics and Dairy
• A Promising Future in Cosmetic Care
• Regional Preferences Affect Market
• Scope of Other Sectors in the Functional Foods Market
• Research & Development: Determines the Future of Functional Foods
• Organic Functional Foods - Crossover of Organics and Functional Foods
• Functional Food - Key Player in Reducing Weight
• Performance Products Sought to Enhance Lifestyle
• Emergence of "Second Division" Health Concerns
• Trends by Sector
• Cereals and Breads
• Breads - Most Profitable Product
• Dairy Foods
• Probiotics Add Flavor to Dairy Drinks
• Beverages
• Functional Drinks Move to Mainstream
• Functional Drinks Steer Soft Drinks Growth
• Japanese Notion "Health Through Food" Guides Market
• Herbal Drinks - Value Added Second Generation Product
• Nutrient Enhanced Drinks Stimulate Consumer Appetite
• Smooth Sail for Functional Smoothies
• Functional Drinks - A Prospective Field for PET Packers
• From Soy to Rice: Non-Dairy Drinks Milking the Market
• Snacks
• Functional Snacks - Emerging Winner
• Health Claims on Snacks - Opportunity Galore
• Functional Confections Catch On - Prosperity on Cards

5. Issues, Concerns and Opportunities

• Are Functional Foods Really what we Want?
• Consumer Welfare Organizations Pin Down on Functional Foods - While Some Condemn, Others Commend
• Key Challenges to the Makers of Functional Foods
• Issues Overlooked by Manufacturers and Marketers of Functional Foods
• Issues in Probiotics Market

6. Product Overview

• Definition of Functional Foods
• Extraction of Functional Foods
• From Plant Sources
• From Animal Sources
• History of Functional Foods
• Consumer Expectations from Functional Foods
• Dividing Catalyst for Functional Foods
• Nutraceutical
• Fortified Foods
• Medical Foods
• Dietary Supplements
• Safety Matters
• Absence of Regulations Leads to Safety Concerns
• Classification of Functional Foods
• Cereals and Grains
• Breakfast Cereals
• Breads
• Dairy Products
• Margarine and Spreads
• Yogurts
• Milk Products
• Other Dairy Products
• Beverages
• Tracing the Emergence of New Age Alternative Drinks
• Classification of New Age Drinks
• Sports Drinks
• Energy Drinks
• Are Sports and Energy Drinks Synonymous?
• Enriched Drinks
• Nutraceutical Drinks
• Dairy Drinks
• Fruit Drinks
• Herbal Drinks
• Nutrient Enhanced Tea
• Other Drinks
• Snacks
• Bars
• Ingredient Profile for Meal Replacement Bars, High- Protein or Bodybuilding Bars and Weight Loss or Diet Bars
• Energy Bars
• Ingredient Profile for Energy Bars
• Nutrition Bars
• Ingredient Profile for Nutrition Bars
• Candy and Gums
• Other Confections
• Other Functional Foods
• Ingredient Classification
• Dietary Fiber
• Fibersol-2
• List of Sources Rich in Dietary Fiber and their Potential Health Benefits
• Probiotics and Prebiotics
• List of Sources Rich in Probiotics and Prebiotics and their Potential Health Benefits
• Omega-3 Fatty Acids
• List of Sources Rich in Omega-3 Fatty Acids and their Potential Health Benefits
• Proteins
• Soy Protein
• List of Sources Rich in Soy Protein and their Potential Health Benefits
• Whey Protein
• List of Sources Rich in Whey Protein and their Potential Health Benefits
• Amino Acids
• List of Sources Rich in Amino Acids and their Potential Health Benefits
• Botanicals
• List of Herbs, Spices, and Fruits and Vegetable Compounds and their Potential Health Benefits
• Vitamins and Minerals
• List of Vitamins and Minerals and their Potential Health Benefits
• Other ingredients
• List of Antioxidants and their Potential Health Benefits
• Caffeine
• Sugar
• Carbohydrates
• Trends Influencing Ingredients Market
• Ingredient Sector Flutters on Functional Foods Fad
• Probiotics Zoom Ahead
• Soy Foods - Boon to Women
• Lycopene Rich Tomatoes - A Natural Functional food
• PUFA, Phytosterols, Probiotics and Soy Products - Healthy Stuff
• Functional Foods - Applications
• Heart Health
• Food Components and Heart Health Benefit(s)
• Cancer Prevention
• Gut Health
• Bone Health
• Immune Health
• Oral/Dental Health
• Physical Performance Enhancers
• Mental Performance Enhancers
• Other Areas of Applications

7. Regulatory Environment

• What is a Health Claim?
• Few Authorized Health Claims
• FFDCA Classification of Foods
• Classification of Foods by FDA

8. Product Innovations/Introductions

• Kellogg' s Launches New Special K® Bars for Women
• Fiave Introduces New Yogurt Drink
• Valio Rolls Out New Functional Yoghurt Drink
• Coca-Cola North America Rolls Out Iced Coffee in the US
• General Mills Develops New Yogurt Drink with Omega-3 DHA for Kids
• General Mills Rolls Out New Breakfast Cereal
• Kellogg Releases New Sandwich Cookie
• General Mills Partners with Curves International to Introduce New Products
• ITC Launches Snack Food
• XELR8 Holdings Introduces BAZI™
• Disney and General Mills Unveil New Cereals
• Frito-Lay Unveils New Vegetable and Fruit Snacks
• Coca-Cola Introduces Damla in Turkey
• Kellogg' s® Introduces New Rice Krispies®
• Leading Brands Rolls Out Functional Beverages
• Tesco Introduces Reducol Featured Yogurt Drink
• PepsiCo Rolls Out SoBe Life Water
• Kellogg Expands Keebler® Toasteds® Line
• Takara Shuzo Introduces Functional Lactic Drink
• Coca-Cola Launches Powerade Option
• Asahi Soft Drinks and Apos Launch Super H2O
• Coca-Cola Launches Coca-Cola C2
• Coca-Cola and Shiseido Develop Aroma Works
• McNeil Launches Benecol in the UK Market
• Coca-Cola Launches Zu in Thailand
• Bite Bangkok Launches Carbonated Energy Beverage
• Kellogg Launches Less Sugar Frosted Flakes and Froot Loops
• Masterfoods Launches CocoaVia Chocolate Snacks in the US
• Red Bull Introduces Sugar Free Red Bull Energy Drink
• PepsiCo Introduces Nutraceutical and Energy Drink Varieties
• ADM Kao Launches Healthy Cooking Oil
• Smart Balance Introduces Smart Balance Popcorn
• Kao Introduces Catechin Enriched Tea
• MFA Group Launches Alma Bar for Women
• Cadbury Introduces Functional Chocolate Bars
• INNEOV Launches INNEOV Firmness for Women
• Kyodo Milk Industry Introduces Amino 7 Yogurt

9. Recent Industry Activity

• PepsiCo and Strauss Group Establish Joint Venture In North America
• Coca-Cola and illycaffe Establish International Joint Venture
• Coca-Cola Agrees to Buy 40% Interest in Honest Tea
• Pepsi to Acquire Three-Fourths Stake in JSC Lebedyansky
• Unilever to Take Over Inmarko' s Ice Cream Business in Russia
• Ruchi Soya Forms Technology Deal with NutriJoy of the US
• Lion Corporation to Foray into Functional Foods Market
• PepsiCo Decides to Take Over Bulgarian Branded Nuts and Seeds Business
• PepsiCo and Unilever Agree to Expand Their Global Partnership
• Nestle Acquires Gerber
• Coca-Cola Purchases Glaceau
• Coca-Cola and Coca-Cola Enterprises Ink Distribution Deal with Campbell Soup
• Coca-Cola And Nestle Revise their BPW Joint Venture
• Pepsi Buys Balance Stake in Ukrainian Leading Juice Maker
• Unilever Divests Boursin
• Nestle Forms Strategic Alliance with Pierre Marcolini
• PepsiCo Launches Frappuccino® Coffee in China
• Nestle Inaugurates New Milk Factory in China
• Avesta Good Earth to Establish Production Unit in South Indian City
• Sudzucker Establishes Functional Food Group
• PepsiCo Agrees to Buy Brazilian Snack Business
• Glanbia Purchases Small Functional Foods Business in Canada
• Neptune Technologies & Bioressources and Yoplait to Jointly Develop New Functional Dairy Foods
• Unilever Indonesia to Acquire fruit-based Drinks Brand
• Ajinomoto Acquires Balance Stake in Health Drinks Producer
• Yakult Honsha Commences Sales of Bifiene Milk Drink in Europe
• Danone Sells Biscuit and Cereal Products Business
• Nestle Closes the Take Over of Novartis Medical Nutrition
• Unilever Inks Deal to Establish Joint Venture to Handle Heart-Health Brands in Brazil
• PepsiCo to Build Second Snack Unit in Russia
• Danone Forays into Thai Fresh Dairy Food Market
• Ralcorp to Purchase Bloomfield
• Coca Cola Acquires San Miguel' s Stake in CCBPI
• Alpha Baking Acquires Natural Ovens
• Canada Bread Takes Over Patisserie Chevalier.
• Groupe DANONE Gets Full Control Over CAD
• Goodman Fielder Purchases Copperpot
• Land O' Lakes Signs an Agreement with Saputo
• Groupe DANONE and Alqueria Join Hands
• Nestle Launches Largest Milk Facility in Pakistan
• Nestle Purchases Novartis Business
• CPW Acquires Uncle Tobys' Cereal Business
• TRAC Financial Agrees to Take Over Minority Stake in Frappio
• Sunset Brands to Acquire Business of Lifeforce Labs
• Godrej Beverages Acquires Nutrine
• Tata Group Acquires 30% Stake in Energy Brands
• Coca Cola Acquires Majority Stake in KBL
• Frutarom Takes over Acatris Health
• Groupe DANONE Acquires JSC Molochnyi Zavod
• PepsiCo Buys Star Foods
• Kerry Group Purchases Nuvex Ingredients
• Cognis Deutschland Buys Napro Pharma
• PepsiCo Acquires IZZE Beverage
• Unilever Divests Frozen Foods Business
• Arla Acquires Tholstrup Cheese
• PepsiCo Buys Ardea
• Beverage Partners Worldwide Concentrates on Black Tea
• Yakult Honsha and Kirin Brewery Set Up a Joint Venture
• General Mills Inks Pact with Bravo!
• Pacific Health Receives Patent for Accelerade
• Symrise Acquires Kaden Biochemicals
• Novartis Divests Nutrition & Sante Unit
• Yakult Enters into Agreement with Kirin
• Skanemejerier to Sign Contract with MediMush Aps
• Venture Capitalists Launch New Brands
• Food and Drink Federation Establishes Lifestyle and Dietary Trends Industry Group
• Danone and Yakult Honsha Form Alliance
• PepsiCo Signs Agreement with Baghdad Soft Drinks Company
• Forbes Medi-Tech Partners with Scanvit
• Avesthagen Signs Agreement with Raisio Group of Finland
• Abbott Acquires Zone Perfect Nutrition Company
• Danone Acquires Major Stake in Yakult
• Cadbury Schweppes Purchases Adams
• Danone and Probi Enter into Licensing Agreement
• Nestle and L' Oreal Enter into Joint Venture

10. Focus on Select Global Players

• General Mills, Inc. (USA)
• Groupe Danone (France)
• Kellogg' s Company (USA)
• Nestle (Switzerland)
• PepsiCo (USA)
• The Coca-Cola Company (USA)
• Unilever Group (Netherlands)
• Yakult Honsha Co., Ltd. (Japan)

11. Global Market Perspective

• Table 9: World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 10: World Long Term projections for Functional Foods and Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 11: World 10-Year Perspective for Functional Foods and Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)
• Table 12: World Recent Past, Current & Future Analysis for Cereals and Grains by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 13: World Long Term projections for Cereals and Grains by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 14: World 10-Year Perspective for Cereals and Grains by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)
• Table 15: World Recent Past, Current & Future Analysis for Dairy Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 16: World Long Term projections for Dairy Products by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 17: World 10-Year Perspective for Dairy Products by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)
• Table 18: World Recent Past, Current & Future Analysis for Beverages by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 19: World Long Term projections for Beverages by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 20: World 10-Year Perspective for Beverages by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)
• Table 21: World Recent Past, Current & Future Analysis for Snacks by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 22: World Long Term projections for Snacks by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 23: World 10-Year Perspective for Snacks by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)
• Table 24: World Recent Past, Current & Future Analysis for Other Functional Foods by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 25: World Long Term projections for Other Functional Foods by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 26: World 10-Year Perspective for Other Functional Foods by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Current & Future Analysis
  • Functional Foods and Drinks Market
  • Table 27: Wellness and Functional Ready-to-Drink Beverages Market in the US (2001-2006): Breakdown of Per Capita Consumption in Gallons (includes corresponding Graph/Chart)
  • Interest in Functional Foods on Rise
  • Fact File for the US Functional Foods and Drinks Market
  • Factors Driving Growth
  • Factors Restraining Growth
  • Leading Brands - Sports and Energy Drinks
  • Table 28: Market Shares of Leading Sports Brands in the US (2005): Percentage Breakdown by Sales for Gatorade, Powerade, Capri Sun Sport and Private Label (includes corresponding Graph/Chart)
  • Table 29: Market Shares of Leading Sports Drinks in the US (2005 & 2006): Percentage Breakdown of Value Sales by Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor, Gatorade All Stars and Others (includes corresponding Graph/Chart)
  • Table 30: Market Shares of Leading Energy Drinks in the US (2005 & 2006): Percentage Breakdown of Value Sales by Red Bull, Monster Energy, Rockstar, SoBe Adrenaline Rush, Amp, SoBe No Fear, Full Throttle and Others (includes corresponding Graph/Chart)
  • Functional Foods Market
  • Protein Ingredients Market
  • Table 31: Protein Ingredient Market in the US (2004- 2006): Percentage Breakdown of Value Sales by Ingredient Type - Soy Proteins, Whey Proteins, Caseins, Gelatin, Egg Proteins, and Wheat Gluten (includes corresponding Graph/Chart)
  • US Mineral Fortification Market
  • Table 32: Mineral Fortification Market in the US (2004- 2006): Percentage Breakdown of Value Sales for Fortified Mineral Type - Calcium, Iron, and Magnesium (includes corresponding Graph/Chart)
  • Functional Drinks Market
  • Reaching the Mainstream
  • Sports and Performance Beverages
  • Fresh Fruit Juices and Herbal Drinks
  • Energy Drinks
  • Soy
  • Tea
  • Tea Market Set to Roar
  • Enhanced Water
  • Table 33: Functional Beverages Market in the US (2004-2006): Percentage Breakdown of Value Sales by Segment - Sports Drinks, Fruit Beverages, Energy Drinks, Herbal Tea, Soy, and Enhanced Water (includes corresponding Graph/Chart)
  • Market Trends
  • Functional Foods Increases Demand for Supplements
  • Consumer Health Concerns - Major Target Areas
  • Healthy Lifestyles - Sustain Sales of Functional Drinks
  • Attitudinal Shift of Consumers Rises Demand for Functional Foods
  • Baby Boomers - A Prime Target for Functional Food Makers
  • Functional Food for Women - A Potential Niche
  • Soya - New Protein Favorite for Americans
  • Teens Taste for Functional Drinks - Gateway to New "Youth Market"
  • Energy Bars - A Favorite of Outdoor Active Consumer
  • Good Times Ahead for Margarines
  • Functional Bar Breaks All Bars
  • Leading Players in the US Breakfast, Snack, and Cereal Bars Market (2003)
  • Dairy Products Finally Find Appeal with Americans
  • Moving to Mainstream - Energy Bars Energize Souls and Sales
  • Leading Players and Brands in the US Energy Bars Market in the Past (2003)
  • Busy Birds Do Brisk Business for Brews
  • Increasing Consumer Opportunities from Supplements to Functional Foods
  • Consumer Confusion Slacks Sales at Drug Stores
  • A Study of American Functional Food Consumer
  • Health Concerns Among American Consumers
  • An Insight into How ' Good for You' Functional Foods Turned Into ' Bad for You' Foods
  • Distribution Network
  • Regulatory Environment
  • Food and Drug Administration (FDA)
  • Consumer Health Information for Better Nutrition Initiative (CHIBNI)
  • Dietary Supplement Health and Education Act (DSHEA)
  • Functional Foods and Dietary Supplements: Comparison of Regulations
  • Federal Trade Commission (FTC)
  • Nutrition Labeling and Education Act (NLEA)
  • FDA Modernization Act (FDAMA)
  • Federal Food, Drug and Cosmetic Act (FDCA)
  • Generally Recognized As Safe (GRAS)
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Players
• B. Market Analytics
  • Table 34: US Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 35: US Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 36: US 10-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

2. Canada

• A. Market Analysis
  • Current & Future Analysis
  • Functional Foods and Drinks Market
  • Growth Drivers
  • Research and Development
  • Distribution Dynamics
  • Supermarkets and Mass Merchandisers
  • Pharmacies
  • Food and Specialty Stores
  • Direct Distribution
  • Regulatory Environment
  • Definition
  • Food and Drugs Act and Health Canada
  • Natural Health Product Regulations
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 37: Canadian Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 38: Canadian Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 39: Canadian 10-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

3. Japan

• A. Market Analysis
  • Current & Future Analysis
  • Outlook
  • Functional Foods and Drinks Market
  • Growth Drivers
  • Functional Beverages Brim in Japan
  • Eyeing the Leaders - Next Best Target for Japanese Food Makers
  • Functional Drinks - Under a Spate of Bother
  • Regulatory Environment
  • Definition
  • FOSHU (Foods For Specified Health Uses)
  • FOSHU Approved Functional Food Products
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Yakult Honsha Co., Ltd - A Major Player.
• B. Market Analytics
  • Table 40: Japanese Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 41: Japanese Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 42: Japanese 10-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4. Europe

• A. Market Analysis
  • Current & Future Analysis
  • Functional Foods and Drinks Market in Europe
  • Market for Enzymes in Food Applications
  • Protein Ingredient Market in Europe
  • Table 43: Protein Ingredient Market in Europe (2004-2006): Percentage Breakdown of Value Sales by Ingredient Type - Milk Protein, Gelatin, Fish Protein, Soya Protein, Gluten, Egg Protein, Single Cell Yeasts, Meat Protein, Pulse Protein, and Others (includes corresponding Graph/Chart)
  • Functional Drinks Market
  • Table 44: Functional Drinks Market in Western Europe (2004-2006): Percentage Breakdown of Volume Sales by Product Segment - Enriched Drinks, Sports Drinks, Energy Drinks, and Nutraceutical (includes corresponding Graph/Chart)
  • Growth Drivers
  • Growth Restraints
  • Market Trends
  • Changing Attitudes to Help Sales Heave
  • Yogurts - Driven by Innovation
  • Sports Drinks Lack Sporting Appeal with Europeans
  • Dairy: The Dearest for Europeans
  • Heart Health - The New Functional Dairy Target
  • Europeans Gain Flavor to Nutraceutical Drinks
  • Table 45: Functional Foods Market in Europe (2002): Number of Consumers in Million by Region - Germany, United Kingdom, France, Italy and Spain (includes corresponding Graph/Chart)
  • Leading Players - Foods and Drinks
  • Leading Players and Brands in the European Functional Foods and Drinks Market
  • Leading Brands - Energy Drinks
  • Leading Players and Brands in the Western European Energy Drinks Market (2001)
  • Regulatory Environment
• B. Market Analytics
  • Table 46: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 47: European Long Term Projections for Functional Foods and Drinks by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 48: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 49: European Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 50: European 10-Year Perspective for Functional Foods and Drinks by Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)
  • Table 51: European 10-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4a. France

• A. Market Analysis
  • Current & Future Analysis
  • Functional Foods Market
  • Functional Drinks Market
  • Market Trends
  • Risk of Disease(s) - Fuels Functional Foods Sales
  • French Favor Low Cholesterol
  • All The Way It' s a Probiotics Market
  • High Incidence of ' Bad' Cholesterol Pumps Sales of Functional Fats
  • Taste Tops Need for Nutrition and Health Hazards
  • BSE Crisis and Misleading Claims Keep French Off the Functional Foods Shelves
  • Most Desired Health Claims
  • Strategic Corporate Developments
  • Groupe Danone - A Key Player
• B. Market Analytics
  • Table 52: French Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Beverages, Dairy Products, Snacks and Other Functional Foods Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 53: French Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 54: French 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4b. Germany

• A. Market Analysis
  • Current & Future Analysis
  • Functional Foods and Drinks Market
  • Growth Drivers
  • Growth Restraints
  • Market Trends
  • Functional Breads Receive Optimistic Response
  • Dairy Dreams Come True in the German Market
  • Functional Drinks - A Fragmented Market in Germany
  • Health and Convenience are Not Enough for Germans
  • Most Desired Health Claims
  • Strategic Corporate Development
• B. Market Analytics
  • Table 55: German Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 56: German Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 57: German 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4c. Italy

• A. Market Analysis
  • Current & Future Analysis
  • Market Trend
  • Foods Tasting Insipid Receive Bad Response from Italians
  • Product Launch
• B. Market Analytics
  • Table 58: Italian Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 59: Italian Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 60: Italian 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4d. The United Kingdom

• A. Market Analysis
  • Current & Future Analysis
  • Functional Foods and Drinks Market
  • Growth Drivers
  • Growth Restraints
  • Market Trends
  • Yogurts Pep Up Functional Food Market
  • Functional Food Consumers to Grow in Number
  • Britons Beseech for Energy Boosters
  • Baby Boomers
  • ' Calcium-Enriched' Waters and Juices - The Market Makers
  • Rising Health Concerns Make Consumers Clamor for Functional Foods
  • Vegan Diet to Influence Functional Foods Sales
  • Gut Health Gains Prominence
  • Opportunities in the Unexplored Niche Products Market
  • Most Desired Health Claims
  • Leading Players - Foods and Drinks
  • Leading Players and Brands in the UK Functional Foods and Drinks Market in the Past (2003)
  • Leading Players - Confections
  • Leading Players and Brands in the UK Confections Market
  • Regulatory Environment
  • Product Launches/Developments
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 61: UK Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 62: UK Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 63: UK 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4e. Spain

• Market Analysis
• Current & Future Analysis
• Table 64: Spanish Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 65: Spanish Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 66: Spanish 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

4f. Rest of Europe

• A. Market Analysis
  • Current & Future Analysis
  • Overview of Select Markets
  • Austria
  • Functional Foods and Drinks Market
  • Functional Beverages - An Austrian Preference
  • Distribution Network
  • Finland
  • Functional Foods Market
  • Regulatory Environment
  • Ireland
  • A Technology Hub for the US and European Functional Food Makers
  • Product Launches/Developments
  • Strategic Corporate Developments
  • Key Players
• B. Market Analytics
  • Table 67: Rest of Europe Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 68: Rest of Europe Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 69: Rest of Europe 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

5. Asia-Pacific

• A. Market Analysis
  • Current & Future Analysis
  • Market Overview
  • Australia
  • Sports and Energy Drinks Popular with Australians
  • China
  • Functional Foods and Drinks Market
  • India
  • Functional Food and Beverage Market
  • Korea
  • Functional Foods Industry Gears Up for Smashing Competition
  • Product Launches/Developments
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 70: Asia-Pacific Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual SalesFigures in US$ Million for Years 2000through 2010 (includes corresponding Graph/Chart)
  • Table 71: Asia-Pacific Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 72: Asia-Pacific 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

6. Latin America

• A. Market Analysis
  • Current & Future Analysis
  • Brazilian Functional Foods and Drinks Market
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 73: Latin American Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 74: Latin American Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 75: Latin American 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

7. Rest of World

• A. Market Analysis
  • Current & Future Analysis
  • Strategic Corporate Development
• B. Market Analytics
  • Table 76: Rest of World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 77: Rest of World Long Term Projections for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 78: Rest of World 10-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE