Industrial and Institutional Cleaning Products

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions And Scope Of Study
• Product Segments
• Sanitation & Janitorial Cleaners/ Cleaning Products
• Industrial/ Technical Cleaners
• Kitchen & Catering Cleaning Agents
• Food & Dairy Processing Cleaners
• Laundry Agents
• Others
• End-Use Segments
• Industrial
• Food & Lodging
• Building Service Contractors
• Food & Drinks Processing Units
• Retail Outlets
• Healthcare Facilities
• Others

II. EXECUTIVE SUMMARY

1. Industry Overview

• Introduction
• A Conventional Industry with a Contemporary Stance
• Wide Ranging End-Use Markets for I&I Cleaning Products
• I&I Cleaning Products - A Clean Chit Market?
• Outlook
• New Opportunities Reshape Market

2. Current & Future Analysis

• Analysis by Regional Markets
• Analysis by Product Segments
• Analysis by End-Use Sectors
• Mature Markets to Witness Moderate to Sluggish Growth
• Momentum Rests with Developing Markets
• Janitorial and Food Industry Related Cleaners Driving the Market

3. Competitive Scenario

• Market Structure
• Ecolab - Clear Leader
• Substantial Presence All Along
• Food & Beverage Industry -The Core Customers
• Distribution Network - A Vital Competitive Tool
• Surpassing All Boundaries
• JohnsonDiversey- Substantial Janitorial Presence
• Horizontal and Vertical Integration- The Prime Policy
• A Stiff Competitor
• P&G and Clorox - Distinguished Players
• United States- The Tiara of I&I Industry
• Players Tussle for Share

4. Market Environment

• Market Determinants
• I&I Industry - Extremely Fragmented Market
• A Regional Perspective
• Pricing-An Emanate Issue
• Product Mix and Product Differentiation
• Bigger the Better

5. Market Dynamics

• Consolidation- Say of the Day
• Raw Material Suppliers- Under Pricing Pressure
• Market Growing Through Innovative Applications
• North America and Europe Ruling the Roost
• Asia-Pacific and Latin America-Presenting Seamless Opportunities

6. Market Trends

• Milder - The Better
• Growth of BSCs Securing Growth for I&I Cleaning Products
• BSCs - Demand Customized and Specialized Products/ Services
• Surfactants - Shaping I&I Cleaners Market
• Surfactant Suppliers - Contend to Invigorate Market
• Surfactants - Bestowed with Specialized Capabilities
• Janitorial-A Massive Segment
• General Purpose Cleaners & Floor Care- Biggies Going Slow
• Disinfectants and Sanitizers- Inflating through Heightened Hygiene Concerns
• Hand Care- A Handy Segment for Players
• I&I Cleaners Expanding in Food Service Industry
• Ultrasonic Cleaning - An Emerging Outlook

7. Product Overview

• Industrial and Institutional Cleaning Products
• What does Sanitation/ Hygiene Mean?
• Classification of I&I Cleaning Products
• I. Sanitation & Janitorial Cleaners/ Cleaning Products
  • 1. Floor-care Products
  • a) General-purpose Floor Cleaners
  • b) Floor Waxes and Finishes
  • c) Floor Stripper
  • d) Others
  • 2. Hard-surface Products
  • a) General-purpose Cleaners
  • b) Disinfectants and Sanitizers
  • c) Glass Cleaners
  • d) Toilet Bowl Cleaners
  • e) Drain Cleaners
  • f) Furniture Polishes and Metal Cleaners
  • g) Scouring Cleaners
  • h) Others
  • 3. Carpet-care Products
  • 4. Odor Conteractants Products
  • 5. Hand-Soaps
  • a) Bar Soaps
  • b) Liquid Hand Soaps
  • c) Waterless Hand Soaps
  • d) Powdered Hand Soaps
  • II. Industrial/ Technical Cleaners
  • Classification of Industrial Solvents
  • 1. Aqueous Cleaning Agents
  • 2. Semi-Aqueous Cleaning Agents
  • 3. Non-Aqueous Cleaning Agents
  • 4. Others
  • III. Kitchen & Catering Cleaning Agents
  • 1. Dish Cleaning Agents
  • a) Powder Cleaners
  • b) Liquid Cleaners
  • 2. Glassware Cleaners
  • 3. Hard Surface Cleaners for Equipments
  • 4. Rinse Aids and Other Additives
  • 5. Hard Surface Disinfectants
  • IV. Food & Dairy Processing Cleaners
  • 1. Acidic Cleaners and Descalers
  • 2. Alkaline/ Basic Cleaners
  • 3. Neutral Cleaners
  • 4. Disinfectants/ Sanitizers
• V. Laundry Agents
  • Classification of Commercial Laundry Agents
  • 1. Pre-wash Additives
  • a) Stain Removers/Enzymes
  • b) Bleach Additives
  • i) Chlorine Bleach
  • ii) Oxygen Bleach
  • 2. In - wash Additives/ Chemicals
  • a) Cleaning Agent/ Detergent
  • b) Boosters
  • c) pH adjusters
  • d) Water Hardness Regulators
  • e) Defoamers
  • 3. Post-wash Additives
  • a) Fabric Softeners
  • b) Fragrance Rinse
  • c) Starch Finishing
  • d) Specialty Additives
  • VI. Others
  • 1. Water Treatment Chemicals
  • 2. Medical Hygiene
  • 3. Miscellaneous

8. Raw Material Scenario

• Classification Based on Chemical Nature
• I. Chlor-Alkalies
  • Caustic Soda
  • Chlorine
  • Soda Ash
  • II. Solvents
  • 1. Alcohols
  • 2. Hydrocarbon Solvents
  • 3. Chlorinated
  • a) Methylene Chloride
  • b) Perchloroethylene
  • 4. Terpenes
  • 5. Ethers
  • 6. Others
  • III. Surfactants
  • Anionic Surfactants
  • Nonionic Surfactants
  • Cationic Surfactants
  • Amphoteric Surfactants
  • Polymeric Surfactants
  • IV Phosphates
• V. Biocides
  • 1.Alcohol
  • 2.Chlorine
  • 3.Chlorohexidine Gluconates
  • 4. Stabilized Chlorine Dioxide
  • 5. Glutaraldehydes
  • 6. Iodines
  • 7. Phenols
  • 8. Quaternary Ammonium Compounds
  • 9.Wood Tar Distillates
  • 10. Formaldehyde
  • VI. Other
  • Major Raw Material Suppliers

9. End-Use Industry Analysis

• Classification of End-Use Segments
• I. Industrial
  • 1. Cleaning in Manufacturing Plants
  • a) Fabrication & Finishing
  • b) Paper Chemicals
  • c) Water Treatment Plants
  • 2. Cleaning in Transport Industry
  • 3. Metal Cleaning & Metal Conversion Workshops
  • II. Food & Lodging
  • Food Service Industry
  • Classification of Restaurants/ Eating Places
  • a) Limited-Service Restaurants
  • 1. Fast Food Restaurants
  • 2. Cafeterias
  • 3. Limited-service Snack and Drinks Bars
  • b) Full-Service Restaurants
  • c) Specialty Food Service Providers
  • Hotel/Lodging Industry
  • Cleaning Products in Food & Lodging Industry
  • III. Building Service Contractors
  • Commercial Cleaning
  • Rest Room Cleaning
  • Gymnasiums & Sports Halls
  • BSCs and I&I Cleaning Products
  • IV. Food & Drinks Processing Units
  • Introduction
  • New Cleaning Technologies
  • CIP (Clean-in-Place) Technology
  • Bottle Cleaning Technology
  • a) Dairy Industry
  • Chemical Cleaning in Milking Machine and Dairy Processing
  • 1. Alkaline Detergents
  • 2. Acidic Cleaners
  • a) Acid Rinse
  • b) Acid Detergent Solution
  • c) Sanitizers
  • Adopted Processes Differ Across the World
  • b) Meat and Poultry Industry
  • c) Beverage Industry
• V. Retail Outlets
  • VI. Healthcare Facilities
  • VII. Others

10. Recent Industry Activity

• Asset Capital Group Acquires American Bio-Clean Corp
• State Industrial Products Acquires Ohio Soap Products
• Brenntag Acquires Abaci AS
• Public Company Management Corp Signs Up with Sirius Chemical
• Betty Mills Joins Forces with Franklin Cleaning Technology
• Blue Island Plant Heads for Capacity Expansion
• Vestar Capital to Take Over Huish Detergents
• Air Products & Chemicals Takes Over Tomah Products
• Aqueous Cleaners Receive NSF International' s Approval
• Buckingham Capital Takes Over CPAC
• Church & Dwight Purchases Orange Glo
• Ecolab Acquires DuChem Industries
• Emulso Acquires Central O-B
• Feixiang Chemicals Forms a Joint Venture with Akzo Nobel
• Filmop Takes Over HPC Cleaning Innovation
• ICI Divests Surfactants and Oleochemicals Business
• K-Com Transport Acquires Compass Industrial Services
• Randall Enterprises Takes Over Space Chemical
• Scorpion Capital Partners Acquires Pacific Building
• Techtronic Acquires Whirlpool' s Hoover Brand
• Winning Brands to Merge with Niagara Mist
• Ecolab Acquires Midland Research Laboratories
• Christeyns Buys JohnsonDiversey' s Commercial Laundry Operations
• Ecolab Expands European Food & Beverage Business
• Chemcentral Buys Solchem
• Hako-Werke International Buys Minuteman International
• Ecolab Acquires Alcide Corp
• Stepan Company Acquires FCC
• Ecolab Establishes HealthCare Division

11. Industry Activity in Recent Past

• JohnsonDiversey Acquires Daisan Kogyo
• JohnsonWax Acquires DiverseyLever to Establish JohnsonDiversey
• Ecolab Acquires Terminix
• Ecolab Buys Outstanding 50% Interest in Henkel-Ecolab Venture
• NSI Spins-off its Lighting Equipment and Chemicals Units

12. Product Launches

• Clorox Launches Green Works Natural Cleaning Products Line
• Earth Alive Launches MaxKleen™ Aqueous Degreaser and Cleaner
• ALDA Develops Powerful Hand Sanitizer
• Amerchol Showcases New Low Surfactant Cleansing System
• BASF Introduces Two New Corrosion Inhibitors
• Earth Alive Releases RapidAll™ Cleaning Product
• Ecolab Unveils Octa-Gone™ for Enhanced Food Safety
• Spartan Chemical Introduces New Hand Wash & Sanitizer
• P&G Releases P&G Pro Line for Professional Cleaning Market
• Spartan Launches Two SoyStrong hand Cleaners and a Industrial Degreaser
• Ecolab Unveils a Comprehensive Surface Protectant ' Rain-X'
• Ecolab Releases its Latest Solid Sanitizer for Food Service Industry
• Ecolab Expands its ECOLOGIC™ Product Line
• Ecolab Launches Formula 1
• JonhsonDiversey Introduces Fastrip and Wild Rapids Floor Stripers
• JonhsonDiversey Releases A Range of Green Strippers and Finishes
• Acuity Unveils a Green Zep Cleaner
• SIP Rolls Out SE-500 Additive in Fragrance Factory
• Spartan Releases New Bulk Hand Soap Product
• Ecolab Unveils Latest Quat Sanitizer Line
• Ecolab Offers an Advanced Surgical Hand Antiseptic
• Ecolab Releases Solid PowerTM for Warewashing
• Ecolab Unveils its Advanced WASH ' N WALK™ Floor Cleaner
• Ecolab Augments its Floor Care Product Line
• Ecolab Releases New products for Quickservice Restaurants
• Ecolab Launches Bright FX High Performance Floor Care System
• Ecolab Introduces Newly Packaged Antimicrobial Handwash for Healthcare Market
• Ecolab Reveals Blue Coral Solid Gold and Black Magic
• Ecolab Releases Oxysan ZS
• Ecolab Introduces LaunderCare
• Ecolab Releases an Array of Products for Canadian Food and Beverage Industry

13. Product Launches in Recent Past

• Commercial Division of 3M Introduces 23 New Products to its Product Line
• Commercial Division of 3M Unveils Scotchgard™ Tile & Grout Protector
• Clorox Releases Several Products under its 409 brand
• Clorox Rolls Out Teflon Bathroom Cleaner
• Commercial Care Division of 3M Releases Carpet Care System
• Spartan Launches its New Egg Washing & Sanitizing Program - Eggs.So.Clean
• Ecolab Releases Blackwater 100 for Cruise Industry
• Ecolab Introduces Endure 320 Advanced Care
• Ecolab Releases Exxelerate CIP
• Ecolab Unveils Lubodrive FP
• Ecolab Introduces Vortexx ES for Latin American Market
• Ecolab Releases its Latest Foaming Hand Soap System for Janitorial Segment
• Ecolab Launches Oasis Select 4 Dilution System
• Ecolab Releases Soil-A-Way Product Line
• Ecolab Boosts its Offering for Vehicle Wash

14. Focus on Select Global Players

• Arrow Magnolia International LP (US)
• Church & Dwight Co., Inc. (US)
• The ArmaKleen Company (US)
• The Clorox Company (US)
• Cognis Care Chemicals (US)
• CPAC Inc. (US)
• The Dow Chemical Company (US)
• Ecolab Inc. (US)
• Ecolab Japan (Japan)
• Henkel KgaA (Germany)
• JohnsonDiversey Inc (US)
• DuBois Chemicals (US)
• Katy Industries Inc. (US)
• Kimberly-Clark Corporation (US)
• Kao Corporation (Japan)
• Lion Corporation (Japan)
• National Chemical Laboratories (US)
• Procter & Gamble (US)
• Reckitt Benckiser, plc (UK)
• Spartan Chemical Co., Inc. (US)
• Stepan Company (US)
• Zep Inc (US)

15. Global Market Perspective

• Table 1: World Recent Past, Current & Future Analysis for Industrial & Institutional Cleaning Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 2: World Long-term Projections for Industrial & Institutional Cleaning Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 3: World 10-Year Perspective for Industrial & Institutional Cleaning Products by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)
• Product Segments' Market Analytics
• Table 4: World Recent Past, Current & Future Analysis for Sanitation & Janitorial Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 5: World Long-term Projections for Sanitation & Janitorial Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 6: World 10-Year Perspective for Sanitation & Janitorial Cleaners by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for Years 2003, 2008, and 2012(includes corresponding Graph/Chart)
• Table 7: World Recent Past, Current & Future Analysis for Industrial/Technical Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 8: World Long-term Projections for Industrial/Technical Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 9: World 10-Year Perspective for Industrial/Technical Cleaners by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for Years 2003, 2008, and 2012(includes corresponding Graph/Chart)
• Table 10: World Recent Past, Current & Future Analysis for Kitchen & Catering Cleaning Agents by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 11: World Long-term Projections for Kitchen & Catering Cleaning Agents by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 12: World 10-Year Perspective for Kitchen & Catering Cleaning Agents by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), and Rest of World Markets for Years 2003, 2008, and 2012(includes corresponding Graph/Chart)
• Table 13: World Recent Past, Current & Future Analysis for Food & Dairy Processing Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 14: World Long-term Projections for Food & Dairy Processing Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 15: World 10-Year Perspective for Food & Dairy Processing Cleaners by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)
• Table 16: World Recent Past, Current & Future Analysis for Laundry Agents by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 17: World Long-term Projections for Laundry Agents by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 18: World 10-Year Perspective for Laundry Agents by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for Years 2003, 2008, and 2012(includes corresponding Graph/Chart)
• Table 19: World Recent Past, Current & Future Analysis for Other Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 20: World Long-term Projections for Other Cleaners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 21: World 10-Year Perspective for Other Cleaners by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)
• End-Use Segments' Market Analytics
• Table 22: World Recent Past, Current & Future Analysis for Industrial & Institutional Cleaning Products by End-Use Segment - Industrial, Food & Lodging, Building Service Contractors, Food & Drinks Processing Units, Retail Outlets, Healthcare Facilities, and Other Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 23: World Long-term Projections for Industrial & Institutional Cleaning Products by End-Use Segment - Industrial, Food & Lodging, Building Service Contractors, Food & Drinks Processing Units, Retail Outlets, Healthcare Facilities, and Other Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 24: World 10-Year Perspective for Industrial & Institutional Cleaning Products by End-Use Segment - Percentage Breakdown of Value Sales for Industrial, Food & Lodging, Building Service Contractors, Food & Drinks Processing Units, Retail Outlets, Healthcare Facilities, and Other Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Current & Future Analysis
  • Market Trends
  • Consolidation-A Prominent Syndrome
  • I&I Industry Growing with Upturn in Hospitality & Travel Sector
  • Sanitation and Janitorial Cleaners-A Paramount Market
  • BSCs Push Growth Index
  • Cost Effective Products in Demand
  • Population Demography-A Vital Factor to Secure Gains
  • Green Products Providing Spur to Market
  • Raw Materials- Reflecting an Eco-Preferred Drift
  • Market Environment
  • Market Structure
  • Regulations Guarding Environment
  • Stature of Market Segments
  • Sanitation and Janitorial Cleaners Market
  • Table 25: US Sanitation & Janitorial Cleaners Market (2005): Percentage Breakdown of Value Sales by Product Segment for Hard Surface Care, Floor Care, Hand Soaps, Carpet Care and Odor Control (includes corresponding Graph/Chart)
  • Food and Drinks Processing Market
  • Table 26: US Food & Dairy Processing Cleaners Market (2005): Percentage Breakdown of Value Consumption by End-Use Sectors for Food Processing, Agribusiness, Retail Meat Rooms and Others (includes corresponding Graph/Chart)
  • Food Service Cleaning Products
  • Table 27: US Food Service Market (2005): Percentage Breakdown of Value Consumption by End-Use Sectors for Full-Service Restaurants, Fast Food Restaurants, Nursing Homes, Lodging Establishment, Hospitals, and Others (includes corresponding Graph/Chart)
  • Strategic Corporate Developments
  • Industry Activity in Recent Past
  • Product Launches
  • Product Launches in Recent Past
  • Key Players
  • Arrow Magnolia International LP
  • Church & Dwight Co., Inc.
  • The ArmaKleen Company
  • Cognis Care Chemicals
  • Commercial Division of 3M
  • CPAC Inc.
  • Ecolab Inc.
  • JohnsonDiversey Inc
  • DuBois Chemicals
  • Katy Industries Inc.
  • Kimberly-Clark Corporation
  • National Chemical Laboratories
  • Procter & Gamble
  • Spartan Chemical Co., Inc.
  • State Industrial Product Corporation
  • Neutron Industries
  • Stepan Company
  • The Clorox Company
  • The Dow Chemical Company
  • Zep Inc
• B. Market Analytics
  • Table 28: US Recent Past, Current & Future Analysis for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 29: US Long-term Projections for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 30: US 10-Year Perspective for Industrial & Institutional Cleaning Products by Product Segment - Percentage Breakdown of Value Sales for Sanitation & Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

2. Canada

• A. Market Analysis
  • Current & Future Analysis
  • Product Launches
  • Strategic Corporate Development
  • Key Players
  • Avmor
  • Guardian Chemicals Inc.
• B. Market Analytics
  • Table 31: Canadian Recent Past, Current & Future Analysis for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 32: Canadian Long-term Projections for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 33: Canadian 10-Year Perspective for Industrial & Institutional Cleaning Products by Product Segment - Percentage Breakdown of Value Sales for Sanitation & Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

3. Japan

• A. Market Analysis
  • Current & Future Analysis
  • Market Trends
  • Floor Polish - With New Dimensions
  • Regional I&I Industry - Keen on Environment Safety
  • Stature of End-Use Markets
  • Food and Drinks Processing Industry
  • Hospitality Industry
  • Food Service Industry
  • Product Launches
  • Industry Development in Recent Past
  • Key Players
  • Ecolab Japan
  • Kao Corporation
  • Lion Corporation
• B. Market Analytics
  • Table 34: Japanese Recent Past, Current & Future Analysis for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 35: Japanese Long-term Projections for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 36: Japanese 10-Year Perspective for Industrial & Institutional Cleaning Products by Product Segment - Percentage Breakdown of Value Sales for Sanitation & Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

4. Europe

• A. Market Analysis
  • Current & Future Analysis
  • Market Trends
  • Laundry Agents-Transforming as per Market Needs
  • Diverse Floor Polishes/ Waxes Favored Across the Region
  • An Ecologically Aware Regional Industry
  • BSC - An Upcoming Market for I&I Cleaners
  • Stature of Market Segments
  • Food & Drinks Processing Industry
  • European Professional Laundry Market- Leading all the way
  • Industrial Segment - Demanding Specialized Cleaning
  • Strategic Corporate Developments
  • Product Launch
  • Key Players
  • Henkel KgaA (Germany)
  • Lonza Group Ltd. (Switzerland)
  • Reckitt Benckiser, plc (UK)
• B. Market Analytics
  • Table 37: European Recent Past, Current & Future Analysis for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 38: European Long-term Projections for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 39: European 10-Year Perspective for Industrial & Institutional Cleaning Products by Product Segment - Percentage Breakdown of Value Sales for Sanitation & Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

5. Asia-Pacific

• A. Market Analysis
  • Market Overview
  • Durable Polish with Low Maintenance Cost- Popular
  • Current & Future Analysis
  • China-Impetus of Opportunity
  • Economic Upturn - Favoring I&I Industry
  • Boom in Hospitality Industry
  • Healthcare Industry- Impetus on Hygiene
  • Professional Laundry-A Well Looked After Segment
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 40: Asia-Pacific Recent Past, Current & Future Analysis for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 41: Asia-Pacific Long-term Projections for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 42: Asia-Pacific 10-Year Perspective for Industrial & Institutional Cleaning Products by Product Segment - Percentage Breakdown of Value Sales for Sanitation & Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

6. Rest of World

• A. Market Analysis
  • Market Overview
  • Current & Future Analysis
  • Corporate Development
  • Product Launch
• B. Market Analytics
  • Table 43: Rest of World Recent Past, Current & Future Analysis for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 44: Rest of World Long-term Projections for Industrial & Institutional Cleaning Products by Product Segment - Sanitation & Janitorial Cleaners, Industrial/ Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 45: Rest of World 10-Year Perspective for Industrial & Institutional Cleaning Products by Product Segment - Percentage Breakdown of Value Sales for Sanitation & Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners for Years 2003, 2008 and 2012 (includes corresponding Graph/Chart)

COMPETITIVE LANDSCAPE