Table of Contents
1. Industry Overview 1
- The Segments 1
- Garden Plants 1
- Opportunities for Potted Plants 1
- Nursery Products 1
- Garden Maintenance Products 1
- Outdoor Power Equipment 1
- Tools and Implements 2
- Watering/Spraying Equipment 2
- Garden Care Products 2
- Fertilizers/Growth Media 2
- Pest Control Supplies 2
- Garden Decoration Products 2
- Garden Furniture 2
- Other Garden Products 2
2. Trends & Issues 2
- Changing Consumer Preferences 2
- Positive Growth Forecast for Garden Equipment 3
- Unique Products in Demand 3
- Thinning Line Between Indoor and Outdoor Products 3
- Consumers and their Gardening Style 3
- Consumers Prefer Nesting Trends as a Next Option to Lawn and Garden
Category 3
- Garden Care and Lawn Industry - Growing Edge 3
- Fertilizer Market Changes 3
- Convenience of Use Driving Garden Maintenance Market 4
- Garden Fountains - Taking the Central Place 4
- Garden Decor Market - Adorning the Classy Look 4
- Glass - Gaining More Share 4
- Robust Garden Furniture Market 4
- Merchandizing of Garden Decor Products Gets Innovative 4
- Asia - Small Market with Bright Prospects 5
3. Mergers and Acquisitions 5
4. Strategic Corporate Developments 15
5. Product/Service Launches & Approvals 21
6. United States 24
- Market Overview 24
- Retail Sales 24
- Table 1: US Market for Garden Products by Product Segment - Garden
Plants & Seeds, Lawn and Garden Care, Garden Tools & Implements,
Garden Furniture, and Garden Accessories Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through 2008 25
- Decorative Gardening Products Market 25
- Kitchen/Food Gardening Products Market 25
- Indoor Gardening Products Market 25
- Garden Hardware & Supplies Market 25
- Gardening Trends 26
- Consumer Gardening Practices - 2005 26
- Families Getting Involved in Lawn and Garden Activities 26
- Lawn and Garden Customer Demographics 26
- Table 2: US Households Purchasing Garden-Related Products Survey
(2005): Percentage for Indoor Houseplants/Supplies, Wild Bird/ Pet
Supplies, Outdoor Fertilizer, Nursery Product, Seeds/Bulbs, and Others 27
- Trends & Issues 27
- Outdoor Decor - Growing Steady 27
- Commercial Market to Exhibit More Rapid Growth 27
- Ergonomic Designs Gaining Importance in Garden Equipment Market 27
- Increasing Preference for European Style Gardening 27
- Increasing Elegance of Garden Lighting Products 28
- Garden Furniture Market 28
- Garden Products Market Fired by Designer Soils 28
- Product Trends in Garden Decor Market 28
- A Historical Glimpse into Garden Products Market 28
- Factors Directing Growth in Garden Products Market 29
- Consumer Buying Behavior 29
- Spending Patterns 29
- Demographic Factors 29
- Increased Residential Construction 29
- Economy 29
- Impact of September 11 on the Market for Garden products 30
- Weather 30
- Seasonality 30
- Regional Factors 30
- Regulations to Have Positive Effects 31
- Technology Advancements 31
- Deep-Rooted Retail Existence - Boosting Factor 31
- Influence of Bioengineering 31
- Review of Distribution Channels 31
- Challenges in Garden Products Market 32
- Garden Maintenance Market 32
- Outdoor Power Equipment - The Dominating Segment 32
- Product Trends in Garden Equipment Category 32
- Trends in Walk-Behind Mowers 32
- Trends in Riding Movers 32
- Trends in Portable Power Equipment 32
- Trends in Tillers 32
- Trends in Tools 32
- Changing Product Designs in OPE Category 32
- Product Innovation - The Main Competitive Factor 32
- Female Focused Tooling Market 33
- Retail Channels 33
- Garden Care Products 33
- Market Trends in the Garden Care Market 33
- Product Trends 33
- Creating Niche Markets 33
- Shifting to Eco-Friendly Pesticides 34
- Blending in Growth Media 34
- Competitive Factors 34
- Retail Channels 34
- Regulations in Garden Products Market 34
- Federal Level Regulations 34
- EPA Regulations 34
- CPSC Regulations 35
- State Level Regulations 35
- Local Level Regulations 35
- Californian Regulations 35
- Regulations for Garden Care Products 35
- Regulation in the Green Industry 36
7. Canada 36
8. Japanese Market Perspective 37
- Overview 37
- Demographics 37
- Trends in the Flower Market 37
- Trends by Products 37
- Gardening Implements and Hand Tools 37
- Electric Power Tools 37
- Garden Decorations 37
- Garden Furniture 38
- Distribution Channels 38
- Distribution Channel Strategies 38
- Trends in Retail Channels 39
- Home Centers 39
- Gardening Shops 39
- Department Stores 39
- Import/Export Scenario 39
- Recent Trends in Seed Imports 39
- Efficient Pricing of Products 40
- Strategies and Preference - A Review 40
- Products Suitable for Unique Climatic and Housing Conditions of Japan 40
- Equipment Design and Sizes to Suit the Physiques of Japanese People 40
- Proper Planning and Concept Development 40
- Product Addressing the Hidden Needs 40
- Regulations 40
- Regulations and Procedural Requirements at the Time of Importation 40
- Regulations and Procedural Requirements at the Time of Sale 41
- Law for Conservation of Endangered Species of Wild Fauna and Flora 41
- Labeling 41
9. A European Market Perspective 41
- Overview 41
- Product Trends 41
- Electric Lawnmowers - Impulse Purchase 41
- Petrol Lawnmowers - Fight Bad Weather 41
- Garden Decorations Market 41
- Germany - The Largest Decor Market 42
9a. Belgium 42
9b. Denmark 42
- Distribution Scenario 42
- Import Scenario 42
9c. France 43
- Overview 43
- Classification of French Garden Products 43
- Demographics 43
- Distribution Network 43
- Imports Scenario 44
- Outlook 44
9d. Germany 44
- Largest European Market 44
- Leading Importer 44
9e. Ireland 44
9f. Italy 45
- Plants Market 45
- Garden Decorations Market 45
- Product Trends in Garden Decorations Market 45
9g. The Netherlands 45
- Overall Garden Decorations Market 45
- Product Trends 45
- Garden Decoration Products Distribution Market 46
- Trends in Consumption 46
- Factors Influencing Market 46
- Price Trends 47
- Import & Export Scenario 47
9h. United Kingdom 47
- High Penetration 47
-
- Table 4: UK Market for Garden Products by Product Segment - Garden
Plants & Seeds, Lawn and Garden Care, Garden Accessories, Garden Tools
& Implements, and Garden Furniture Markets Independently Analyzed
Annual Sales Figures in US$ Million for Years 2003 through 2008 48
- Favorite Pastime 48
- Shift in Distribution 48
- China - Largest Supplier 48
- Factors Affecting Market 48
- Market Trends in Distribution Channels 48
- Overview 48
- Garden Centers - Changing Focus 49
- DIY Vs. Garden Centers in Horticulture Market 49
- Catalogue and Mail Order - Upcoming Channels 49
- Garden Leisure Market 49
- Product Mix 49
- Garden Furniture 49
- Barbecue and Barbecue Accessories 49
- Players in Garden Product Market 50
- Market Players in the Garden Leisure Market 50
10. An Asia-Pacific Perspective 50
- Factors Influencing the Market 50
10a. China 50
- Overview 50
- Exports 50
- Table 5: Gardening Tools Market in China (2005 & 2006): Percentage
Breakdown of Value Exports by Product Category - Hand Tools, Water
Management Equipment, and Power Tools 50
10b. Australia 51
- Overview 51
- Water Restrictions: A Major Delimiting Factor 51
- Gardening - Dimming Spark in the Leisure Market 51
- Market Trends 51
- Changing Consumer Preference 51
- Hardware Retail Formats - The Successful Retailers 51
- Decreasing Profitability - A Thing of Near Future 51
- Effect of Expanding Retail Formats 51
- Government Regulations to Increase Entry Barriers 52
- Distribution Channels 52
- Table 6: Garden Products Market in Australia (2005 & 2006):
Percentage Breakdown of Value Sales by Distribution Channel - Landscapers,
Retail Nursery, Garden Supplies, Hardware and Others 52
- Market Trends in Distribution Channels 52
- Hardware Stores 52
- Supermarkets 52
- Discount Department Stores 52
- Landscaper 52
- Retail Nurseries and Garden Centers 52
10c. The Philippines 53
- Overview 53
- Import Scenario 53
11. A Latin American Perspective 53
11a. Uruguay 53
- Tracking Consumer Purchase Pattern 53
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