Fresh Flowers

Table of Contents

1. Overview 1

• Cut Flower Industry - An Introduction 1
  • Developing Nations Emerge as Potential Leaders 1
  • Leading Regional Markets 1
• Global Exporters, Importers and Producers 2
  • Table 1: Global Cut Flowers Market (2005): Percentage Breakdown of Imports by Country - UK, Germany, USA, Netherlands, France, Japan, Italy, Switzerland, Belgium, Russia, and Others 2
  • Table 2: Global Cut Flowers Market (2005): Percentage Breakdown of Exports by Country - Netherlands, Colombia, Ecuador, Kenya, Israel, Italy, Spain, Belgium, Germany, Thailand, and Others 2
• Asian Domination in World Orchid Cut Flowers Market 3
• World Favorites 3
• Flowers: Changing Customer Perspective 3
• Floriculture 3

2. Market Trends 3

• Symbol of Style and Luxury 3
• Quality Triumphs 3
• Emergence of Mass Markets 4
• Advertisement and Promotional Expenditure is Rising 4
• Various Purchasing Patterns 4
• High Costs of Living Boost Floral Sales 4
• Change in Consumer Preferences 4
• Opportunities Shift to New Competitive Markets 4

3. Strategic Corporate Developments 5

4. A North American Perspective 8

4a. United States 8

• Overview 8
  • Table 3: US Market for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations, and Other Bulbs & Cut Flowers Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 8
• Market Trends 9
  • Organic Cut Flowers Draw Wide Acceptance 9
  • Increasing Demand for Specialty Cut Flowers 9
  • Bracing Up Competition 9
  • Blossoming Danger 9
• Import/Export Market 9
  • Table 4: Cut Flowers Market in the US (2005): Percentage Breakdown of Imports by Country -Colombia, Ecuador, Netherlands, Mexico, Canada, Costa Rica, Asia, Guatemala, and Others 10
  • Table 5: Flower Market in the US (2005): Imports in US$ Million by Category - Cut Flowers, Cut Roses, Live Trees and Plants, Bulbs and Tubers 10
• Distribution 10
• Internet Factor 10

4b. Canada 11

• Overview 11
• Imports & Exports 11

4c. Japan 11

• Overview 11
  • Table 6: Japanese Market for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations, and Other Bulbs & Cut Flowers Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 12
• Imports and Exports 12
• Channels of Distribution 13
• Market Trends 13
  • Changing Consumer Preferences 13
  • Imports On a Rise 13
  • Labor Shortage 13

5. A European Perspective 14

• Table 7: Foliage and Cut Flowers Market in the European Union (2005): Consumption in € million by Country - Germany, UK, France, Italy, Spain, The Netherlands, Belgium, and Others 14

5a. Germany 14

• Overview 14

5a. Germany 14

• Overview 14
• A Shift in Consumption Pattern 15

5b. United Kingdom 15

• Overview 15
• Market Trends 15
  • Cut Flowers - Style Icons 15
  • Supermarket Dominance 15
  • Not Just an Occasional Purchase Anymore 15

6. An Asia-Pacific Perspective 16

6a. Australia 16

• Overview 16
• Imports and Exports 16
• Opportunities 16
• Challenges Ahead 16

6b. China 17

• Overview 17
• Imports & Exports 17
• Market Trends 17
  • Robust Growth of Cut Flowers Market 17
  • Revolutionary Changes in Preferences 17
• Growth Restraints 17

6c. India 18

• Overview 18
• Favorable Conditions 18
• Lack of Quality Products 18
• Role of Government 19

6d. Malaysia 19

• Overview 19

6e. New Zealand 19

• Overview 19

7. A Latin American Perspective 20

7a. Colombia 20

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  • Overview 20
  • Industry Characteristics 20
  • Growers Looking for New Markets 20

7b. Ecuador 20

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  • Overview 20

GLOBAL DIRECTORY