Housewraps

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study
• Perforated Housewraps
• Non-Perforated Housewraps

II. A US MARKET REPORT

1. Market Overview

• A Prelude
• Soft Housing & Construction Industry Cast a Dampener on Growth
• Decline in Housing Construction Activity Stalemates Growth
• Product Innovation Keeps Consumer Interests Sufficiently Kindled
• Tough Market Conditions Keep Manufacturers on their Toes
• The Market Faces the Heat of Product Substitution
• Optimism Prevails Over Challenges Confronted
• Price Stability Characterizes the Market
• Widespread Consumer Awareness: A Crucible for Success
• Making the Right Choice
• IRC Code Offers Impetus to Growth
• Energy Efficiency: A Primer Benefit Encouraging Growth
• Sustainable Building Practices Spur Growth
• New Construction Projects Dictate Growth
• Competition
• Market Share Statistics: A Recent Past Perspective
• Table 1: US Market for Housewraps (2005): Percentage Market Share Breakdown of Leading Players - DuPont, Fiberweb, Pactiv Corporation, and Others (includes corresponding Graph/Chart)
• Table 2: US Market for Non-Perforated Housewraps (2005): Percentage Market Share Breakdown of Leading Players - DuPont, Fiberweb, and Others (includes corresponding Graph/Chart)
• Table 3: US Market for Perforated Housewraps (2005): Percentage Market Share Breakdown of Leading Players - Pactiv Corporation, Ludlow, Owens Corning, and Others (includes corresponding Graph/Chart)
• Demand Drivers in a Capsule: A Recapitulation

2. Product Overview

• Weather Resistive Barriers: An Indispensable Part of Modern Architecture
• Climatic Extremes Offer a Strong Business Case
• Housewraps Vs Building Papers: A Comparison
• Housewraps: A Definition
• Advantages of Housewraps
• Weather Resistance
• Moisture & Water Resistance
• Air Retarders
• UV Resistance
• Types of Housewraps
• Perforated Housewraps
• Non-Perforated Housewraps
• Right Wrap: Making the Right Choice

3. Recent Industry Activity

• APT Subsidiary Signs Agreement for Supply of Housewrap Products
• Huttig Enters into National Agreement with Fiberweb to Distribute Typar Products
• Berry Plastics Merges with Covalence Specialty Materials
• Fortifiber Takes Over Firstline' s Valdosta Facility
• Johns Manville Partners with Insulate America
• DuPont Collaborates with Alcoa to Develop a Novel Architectural Panel System
• Dow Building Solutions Commences Construction of New Manufacturing Facility
• Alpha Pro Tech Enters into a Roofing Supply Agreement
• Pulte Homes and Dow Sign Exclusive Housewrap Supply Agreement
• Coattec to Focus on Product Innovation to Foray into Housewrap Market

4. Product Launches/Innovations

• New Typar Peel & Stick Flashing Launched
• Fiberweb Introduces New Typar(r) StormWrap(tm) Weather-Resistant Barrier
• Innovative Designs Unveils New Housewrap
• Alpha Pro Tech Wins ICC-ES Nod for REX Wrap Products
• Raven Launches Fortress Pro(tm) Housewrap
• James Hardie Launches HardieWrap(tm)
• DuPont Launches DuPont(tm) Tyvek(r) CommercialWrap(r) D
• DuPont Rolls out DuPont(tm) Thru-Wall Flashing
• Pactiv Introduces GreenGuard MAX Building Wrap
• Benjamin Obdyke Introduces Home Slicker(r) 10 Plus Typar(r)
• Johns Manville Launches New Seal-It(tm) Range of Housewrap Tape and Flashings
• Fortifiber Introduces Innovative Hybrid Housewrap
• Cosella-Dorken Launches DELTA-DRY Housewrap
• TVM Building Products Introduces rFOIL Reflective Housewrap
• Johns Manville Launches Two Innovative Building Products

5. Focus on Select Players

• Alpha Pro Tech, Ltd. (Canada)
• Berry Plastics (USA)
• CS Fabric International Corporation (USA)
• Dow Building Solutions (USA)
• E. I. DuPont De Nemours And Company (USA)
  • Fiberweb Plc (UK)
  • Johns Manville Insulation (USA)
  • Owens Corning (USA)
  • Pactiv Corporation (USA)
  • Polymer Group, Inc. (USA)
  • PGI-Fabrene, Inc. (Canada)
  • Raven Industries, Inc. (USA)
  • The Fortifiber Building Systems Group (USA)

6. Market Perspective

• Table 4: US Recent Past, Current & Future Analysis for Housewraps by Product Segment - Perforated Housewraps and Non-Perforated Housewrap Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 5: US Historic Review for Housewraps by Product Segment - Perforated Housewraps and Non-Perforated Housewraps Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
• Table 6: US 10-Year Perspective for Housewraps by Product Segment - Percentage Breakdown of Dollar Sales for Perforated Housewraps and Non-Perforated Housewraps for Years 2006, 2009 & 2015

COMPETITIVE LANDSCAPE