Digital Rights Management (DRM)

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study
• Media & Entertainment DRM
• Enterprise DRM
• Software DRM

II. EXECUTIVE SUMMARY

1. Global Market Overview

• Industry Overview
• Introduction
• Promoting the Concept of "Fair Use"
• Current Scenario
• What Ails DRM?
• Controversies Surrounding DRM Technologies
• DRM Vendors Strive Hard to Erase DRM Misconceptions
• DRM - A Necessary Evil
• Spending on DRM Technologies Increasing
• Growing Acceptance of DRM
• Global DRM Market

2. Key Market Trends

• Digital Music Sales on a Rapid Growth Path
• Digital Watermarks Market to Grow
• DRM Likely to Emerge in a Different Form
• TV Home Entertainment to Guide DRM Market
• Boom in Digital Media Market to Provide Opportunities for DRM Solutions
• Increased Awareness on Monetary Benefits of DRM Increases DRM Uptake
• Despite Controversies, Bright Future Ahead for DRM Market
• DRM Interoperability to Drive Effective Content Delivery
• New Facets of DRM
• Security Apprehensions Across the Business World Drive Global DRM Market
• Growth in Digital Media and Subsequent Security Problems Propel DRM Market
• Rapid Growth Held Back Due to Inter-Operability Issues
• Progress in Mobile Market - DRM
• New Business Models and Delivery Pipelines to Drive DRM Market Growth
• Demand for Set Top Boxes on the Rise
• Increased Revenues from Data Traffic and Premium Content Boost DRM Adoption
• Other Key Findings

3. Growth Drivers and Inhibitors

• Growth Drivers
• Growth Inhibitors/Challenges
• Availability of Multiple Sources for Online Content
• Lack of Common Consensus on Content Piracy Aspects
• Lack of Common Standards
• Conflict of Interest
• Encouragement for Virtual Content Distribution
• Ambiguity in Clarification on the Right to Private Copying
• Difficulty in Achieving Interoperability
• Concerns About Battery Life of DRM Enabled Devices

4. Competitive Scenario

• Global Media & Entertainment DRM
• Table 1: Leading Players in the Global Media & Entertainment DRM Market (2007): Percentage Share of Revenues for Microsoft Corporation, Apple Inc., Macrovision Corporation, SafeNet and Others (includes corresponding Graph/Chart)
• Global Enterprise DRM
• Table 2: Leading Players in the Global Enterprise DRM Market (2007): Percentage Share of Revenues for Microsoft Corporation, Adobe Systems Incorporated, Liquid Machines Inc, Oracle Corporation, EMC Corporation and Others (includes corresponding Graph/Chart)
• Global Software DRM
• Table 3: Leading Players in the Software DRM Market (2007): Percentage Share of Revenues for Aladdin Knowledge Systems, SafeNet, Macrovision and Wibu (includes corresponding Graph/Chart)

5. Product Information

• Definition & Overview
• DRM - Next-Gen Security Tool for "Right" Balance
• History
• First and Second Generation DRMs
• DRM Concepts
• DRM as Exclusion and Versioning Tools
• Objective of DRM
• DRM System
• Management of Digital Rights
• Digital Rights Enforcement
• DRM Approach
• DRM Language
• ' Layers' of Rights
• DRM and Inter-operability
• DRM and Licensing
• Re-Formatting of Content & Rights
• Data Management
• Condition Evaluation
• Dynamical State Evaluation
• DRM Process
• An Archetypal DRM Model
• DRM Operating System
• Development and Limitations of DRM
• Architecture of DRM
• Functional Architecture
• DRM Framework and Modules
• Intellectual Property (IP) Asset Creation and Capture Module
• IP Asset Management Model Module
• IP Asset Usage Module
• Repository Functions
• Trading Functions
• Information Architecture
• Core Entities of DRM model
• Advantages of Information Architecture
• Open DRM Framework
• Characteristics of DRM
• Metadata
• Security and Copyright Protection
• Encryption
• Technologies for Copyright Protection
• Signatures and Digital Watermarking
• Personalization
• Granularity
• Interoperability
• DRM - Key Capabilities
• Persistent Content Protection
• Linking Business Rights with a Valid Content
• Rights Licensing
• Access and Usage Limit Restrictions
• Remote Control of Content
• Clear Demarcation Between Consumption and Distribution
• Other Capabilities
• Role of DRM
• Wider Access
• Choice and Flexibility
• DRM Perspectives
• Technical DRM Perspective
• Legal DRM Perspective
• Social DRM Perspective
• Copyrights and DRM Technologies
• DRM Technology Overview
• Digital Distribution & Technologies for Protection Against Illegal Copying
• Technical Protection Measures for Physical and Virtual Goods
• Access Control
• DRM Vs Access Control and Technical Protection Measures
• Digital Watermarking
• DRM Systems Become Stringent
• Implications of DRM on User Privacy
• Working Solutions for DRM
• DRM Benefits
• Easy and Safe Distribution of Digital Content
• Protection Against Unauthorized File Sharing and Usage
• Protection Against Piracy in P2P Networks
• Benefits of DRM Technologies for Music Industry
• Other Benefits

6. Segmentation & Application Areas

• Major DRM Application Areas
• Media & Entertainment DRM - An Overview
• Digital Media
• DRM and Conditional Access
• DRM on the Rise in Digital Media Industry
• Content Protection & Digital Rights Management in IPTV/Broadband Services
• Scope of DRM in New Entertainment Models
• Developments in Digital Media DRM
• Challenges for Digital Media DRM
• Music Industry
• Music Industry Marches Towards Online-Music Distribution
• Scope of DRM in Music Industry
• Effects of DRM on Music Industry
• Challenges
• Lost Opportunity
• Growing Lobby for DRM-Free Music
• Industry' s Preference for CDs
• Lack of Interoperability
• Presence of Anti-DRM Software
• Despite Odds, DRM Does Well
• DRM in Music Industry - Way Forward
• Mobile Industry
• Importance of DRM for Mobile Content
• Mobile Industry' s Focus on Content Services to Boost Mobile DRM
• Content - An Important Revenue Source for Mobile Industry
• Mobile DRM - Opportunities
• DRM in Mobile - Benefits
• Controlled Access
• Other Benefits
• Open Mobile Alliance (OMA)
• DRM Scenarios in Mobile Industry
• Separate Delivery
• Combined Delivery
• Forward Lock
• Challenges
• Presence of Multiple Networks
• Absence of a Reliable DRM Framework
• Enterprise DRM - An Overview
• Digital Policy Management
• Interoperable and Dynamic Security
• Essentials of an Effective Enterprise DRM
• Persistent Protection
• Inter-company Transactions
• Excerpting
• Platform Shifting
• Format Shifting
• Transfer of Rights
• Allow Changes to Access and Usage Rights after Distribution
• Integration with Existing Applications
• Tracking Usage of DRM Works
• Offline Usage
• Easy Verification
• Easy Identification
• Enterprise DRM Systems in Market
• Challenges
• Market Drivers for Enterprise DRM
• Software DRM - Overview
• Focus on Containing Software Piracy
• Software - A Readymade Market for DRM
• Illegal Software on the Rise
• Anti-Piracy Solutions
• Other DRM Applications
• DRM Systems for e-books
• Protection of Digital Data
• Securing the Distribution of e-books
• Protection Against Content Alteration
• Provides Transaction Proof
• Provision for Identification of Transaction Participants
• DRM in Healthcare Industry
• DRM in Education

7. Product Launches/Innovations

• Adobe Unveils New LiveCycle ES Update in the LiveCycle ES Platform
• Nokia to Introduce "Comes with Music" Service
• Adobe Launches Adobe Content Server 4 e-book Lending and Retailing Software
• SafeNet Introduces SafeBSF GBA Mobile TV Protection Solution
• Liquid Machines Releases Gateway for BlackBerry Enterprise Solution
• Liquid Machines Introduces New ERM Solution
• LockLizard Introduces Safeguard Secure PDF DRM Viewer and MSI installer
• Global Interface and Ipercast to Launch DRM Platform for Video on-Demand
• Amazon.com to Launch DRM-free MP3 Music Store
• SafeNet to Unveil Secure Mobile Content and Communications Solutions
• LockLizard Unveils Version 2.6 of Safeguard PDF Security
• Apple Launches iTunes Plus, New DRM-free Service
• Internap Integrates KeyOS Pay Media Platform of Buy DRM into its CDN Services
• MediaKey Unveils DRM Solution with Phone Billing Options
• Fasoo Rolls Out XDRAM, Enterprise DRM Network Appliance
• Modevity Introduces Imperium(tm) DRM for Corporate Content Management
• Open Mobile Alliance Releases BCAST Version 1.0 Specification
• SafeNet to Introduce DRM Fusion Toolkit4TV in Mobile Broadcast TV
• SafeNet Introduces MediaSentry BI Direct Measurement Service
• Microsoft' s PlayReady DRM Platform for Mobile Devices Storms the Market
• Aladdin Expands DRM Solutions

8. Recent Industry Activity

• Philips Assumes Complete Ownership of Teletrax; Forms Civolution
• Aladdin Knowledge Systems Takes Over Secure SafeWord
• SafeNet Acquires Beep Science Technology
• SafeNet Announces Plans to Take Over Aladdin Knowledge
• RealNetworks Announces Trymedia' s Take Over From Macrovision
• SafeNet Acquires Ingrian Networks
• ABS-CBN in Collaboration with IBM Embarks on Digitalizing Media Content
• MySpace Launches Music Collaboration with Eminent Publishers
• BuyDRM to Support Microsoft PlayReady-Powered Silverlight DRM
• SafeNet Offering Security Solutions to LuxTrust
• RealNetworks(r) Announces Extension of SK Telecom Partnership
• Technicolor Enters into an Agreement with CinemaNow
• YANGAROO Extends Agreement with Universal Music
• YANGAROO Enters into Partnership Agreement with Radio and Records
• BBC Enters into Agreements with CMLA, CoreMedia and Intertrust
• SyncTV Inks Pact with Intertrust Technologies
• 7digital.com and Sony BMG Ink Agreement to Sell Tracks in MP3
• Nexicon Signs Agreement with YouTube
• AEP and PrimeKey Enter into a Reciprocal Reselling Agreement
• Microsoft Plans to End Support to Defunct DRM
• Vodafone Abandons DRM Software from Vmusic Store
• Irdeto Takes Over Cloakware
• Vector Capital Acquires SafeNet
• Packetvideo Acquires Swiss SDC AG
• SafeNet Enters into Partnership with Irdeto
• Telefonica Signs Agreement with Intertrust to Develop DRM Market
• Actify Enters into Partnership Agreement with AirZip
• Opera Software Forms Partnership with Discretix
• Alvarion Partners with NDS and MobiTV to Demo Mobile WiMAX TV
• Teletrax to Offer Media Intelligence Services to CBS Television Distribution
• Teletrax Enters a Deal with Major League Baseball(r)
• Microsoft Signs Cooperation Agreement with Nokia
• Irdeto Signs DRM Contract with Amoi
• ContentGuard Extends License Agreement with Zinio
• ContentGuard Inks a Licensing Agreement with LGE
• Texas Instruments Purchases New DRM Solution From Discretix
• Musicrypt Assumes New Corporate Identity, YANGAROO

9. Focus on Select Global Players

• Adobe Systems Incorporated (US)
• Aladdin Knowledge Systems (Israel)
• Apple Inc. (US)
• CoreMedia AG (Germany)
• Digimarc Corporation (US)
• EMC Corporation (US)
• End2End Content Services (Denmark)
• International Business Machines Corporation (US)
• IPR Systems Pty Ltd (Australia)
• Liquid Machines Inc. (US)
• LockLizard Limited (UK)
• Macrovision Corporation (US)
• Microsoft Corporation (US)
• Oracle Corporation (US)
• RealNetworks, Inc. (US)
• SafeNet (US)
• Teletrax (UK)
• Thomson (France)
• VeriSign Inc. (US)
• YANGAROO Inc. (Canada)

10. Global Market Perspective

• Table 4: World Recent Past, Current & Future Analysis for Digital Rights Management (DRM) Market by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 5: World Historic Review for Digital Rights Management (DRM) Market by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
• Table 6: World 10-Year Perspective for Digital Rights Management (DRM) by Geographic Region - Percentage Breakdown of Revenues for North America, Europe, Asia-Pacific and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
• Table 7: World Recent Past, Current & Future Analysis for Media & Entertainment DRM by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 8: World Historic Review for Media & Entertainment DRM Market by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
• Table 9: World 10-Year Perspective for Media & Entertainment DRM by Geographic Region - Percentage Breakdown of Revenues for North America, Europe, Asia-Pacific and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
• Table 10: World Recent Past, Current & Future Analysis for Enterprise DRM by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 11: World Historic Review for Enterprise DRM Market by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
• Table 12: World 10-Year Perspective for Enterprise DRM by Geographic Region - Percentage Breakdown of Revenues for North America, Europe, Asia-Pacific and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
• Table 13: World Recent Past, Current & Future Analysis for Software DRM by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 14: World Historic Review for Software DRM Market by Geographic Region - North America, Europe, Asia- Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
• Table 15: World 10-Year Perspective for Software DRM by Geographic Region - Percentage Breakdown of Revenues for North America, Europe, Asia-Pacific and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

III. MARKET

1. North America

• A. Market Analysis
  • Current and Future Analysis
  • Market Drivers
  • Increased Awareness on DRM Benefits Drive the DRM Systems Market
  • Broadband Internet and Unlimited Access Accelerates the Need for DRM Systems
  • Technological Innovations to Boost Premium Mobile Content
  • Next-Gen Mobile Content Services Market to be Fragmented Due to Competition
  • Challenges
  • Growing Popularity of DRM-Free Music
  • Major Music Labels Keen to Offer DRM-Free Music to Challenge Apple Inc.
  • Difficulty in Achieving Distribution Rights Pose Challenges to DRM Vendors
  • The US DRM Market
  • Product Launches
  • Strategic Corporate Developments
  • Key Players
• B. Market Analytics
  • Table 16: North American Recent Past, Current & Future Analysis for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 17: North American Historic Review for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
  • Table 18: North American 10-Year Perspective for Digital Rights Management (DRM) by Product Segment - Percentage Breakdown of Revenues for Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)

2. Europe

• A. Market Analysis
  • Current and Future Analysis
  • Key Trends & Issues
  • Full-Track Master Tones & Mobile Music Downloads to Drive DRM
  • DRM to Drive Growth of Wireless Content Programs
  • Illegal Distribution of Content Haunts Europe
  • Music Companies in Europe Averse to DRM
  • UK Government Rejects DRM Ban Proposal
  • Product Launches
  • Strategic Corporate Developments
  • Key Players
• B. Market Analytics
  • Table 19: European Recent Past, Current & Future Analysis for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 20: European Historic Review for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
  • Table 21: European 10-Year Perspective for Digital Rights Management (DRM) by Product Segment - Percentage Breakdown of Revenues for Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)

3. Asia-Pacific

• A. Market Analysis
  • Fastest Growing DRM Market
  • New Digital Media Driving Market for DRM Tools in Asia
  • Select Asian Markets
  • Japan
  • The Music Downloading Industry
  • Music Download Market Registers Rapid Growth as CD Sales Decline
  • iTMS Well Accepted in Japan
  • Mobile Phone Music - Big Potential
  • Laws & Regulations
  • India
  • Product Launch
  • Strategic Corporate Developments
  • IPR Systems Pty Ltd (Australia) - A Key Player
• B. Market Analytics
  • Table 22: Asia-Pacific Recent Past, Current & Future Analysis for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 23: Asia-Pacific Historic Review for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
  • Table 24: Asia-Pacific 10-Year Perspective for Digital Rights Management (DRM) by Product Segment - Percentage Breakdown of Revenues for Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)

4. Rest of World

• A. Market Analysis
  • Product Launch
  • Strategic Corporate Developments
  • Aladdin Knowledge Systems (Israel) - A Key Player
• B. Market Analytics
  • Table 25: Rest of World Recent Past, Current & Future Analysis for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 26: Rest of World Historic Review for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
  • Table 27: Rest of World 10-Year Perspective for Digital Rights Management (DRM) by Product Segment - Percentage Breakdown of Revenues for Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)

COMPETITIVE LANDSCAPE