Deodorants

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• CAGR Disparities Between Historic & Current Data
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study
• Stick & Solid Deodorants
• Spray Deodorants
• Aerosol Sprays
• Non-Aerosol Sprays
• Squeeze-Bottle Sprays
• Roll-On Deodorants
• Other Deodorants

II. EXECUTIVE SUMMARY

1. Market Snapshots

• Worldwide Deodorants Market at a Glance

2. Current and Future Analysis

• Analysis by Geographic Region
• Table 1: World Market for Deodorants (2001-2010): Geographic Regions Ranked by Growth - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World (includes corresponding Graph/Chart)
• Table 2: World Market for Stick & Solid Deodorants (2001-2010): Geographic Regions Ranked by Growth - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World (includes corresponding Graph/Chart)
• Table 3: World Market for Spray Deodorants (2001-2010): Geographic Regions Ranked by Growth - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World (includes corresponding Graph/Chart)
• Table 4: World Market for Roll-On Deodorants (2001-2010): Geographic Regions Ranked by Growth - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World (includes corresponding Graph/Chart)
• Table 5: World Market for Other Deodorants, including Creams, Gels and Wipes (2001-2010): Geographic Regions Ranked by Growth - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World (includes corresponding Graph/Chart)
• Analysis by Product Groups/Segments
• Table 6: World Market for Deodorants (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)

3. Trends and Issues

• Increase in Male Grooming Spurs Growth in Deodorants Sales
• Advanced Markets Witness Maturity
• Technologically Advanced Products-Bails Out Market Maturity
• Younger Populace -The Energizer for Deodorants
• Deodorants Move Away from Unisex Brands

4. Deodorants/Antiperspirants: A Market Overview

• Deodorants/Antiperspirants: Image Builders
• Competitive Scenario
• Table 7: Worldwide Market for Deodorants (2006): Percentage Breakdown of Value Sales by Company for Unilever, Beiersdorf, Procter & Gamble, Henkel, Colgate-Palmolive and Others (includes corresponding Graph/Chart)
• The Consumer Decides..
• Table 8: Consumer Preferences for Deodorant Purchases (includes corresponding Graph/Chart)
• Promotion: The Path to Success.
• Gender Based Products Sell Better
• Developing Markets: Key Thrust Areas
• Usage Patterns
• Table 9: Usage Pattern of Deodorant Formats Among Men & Women (In Percentage) (includes corresponding Graph/Chart)

5. Product Overview

• Deodorants: An Indispensable Aspect of Life
• A Fact Profile
• Sweating: A Mechanism to Control Body Temperature
• Common Ingredients in Deodorants
• A Brief on Triclosan - A Major Ingredient
• Triclosan Benefits
• Health Hazards Associated with Triclosan
• Antiperspirants
• Antiperspirants Vs Deodorants
• Constituents of Deodorants
• Ingredients of Antiperspirants
• Side Effects
• Combination of Deodorant and Antiperspirant
• Other Alternatives to Combat Odors
• Categorization of Deodorants/Antiperspirants
• Sticks and Solids
• Roll-Ons
• Crystal Deodorant Stones
• Mode of Application
• Manufacturing Process
• Aerosol Sprays
• Non-Aerosol Sprays
• Squeeze-Bottle Sprays
• Other Types of Formulations.
• Creams
• Deodorant Wipes
• Powders
• Pads and Dab-On Applicators
• Crystals and Electrical Devices

6. The Importance of Marketing Strategies

• Advertising: Clinches the Deal
• Product Promotion is Vital
• Deodorant Promotions through Websites
• Packaging Enhances the Appearance.
• Strategy to Boost Deodorant Sales

7. Channels of Distribution

• Supermarkets
• Independent and Chain Drug Stores
• Mass-Merchandisers

8. Product Innovations/Introductions

• Procter & Gamble Introduces Clinically Proven Deodorant
• Unilever Introduces a New Improved Line of AXE Bodysprays
• Tom’s of Maine Introduces New Long Lasting Natural Deodorant
• Zion Health Launches the First Global Clay-Based Deodorant
• JK Ansell’s Kamasutra Brand Forays into Personal Care Market
• RPC Introduces Cost Effective Packaging for Deodorants
• Cholayil Launches DeO2 Deodorant; Enters Domestic Deodorant Market
• Lion Launches Improved Ban Powder Spray Deodorant
• Nature’s Gate Launches New Product Line of Deodorant Blend with Organic Fruits
• Herbal Care Unveils Two New PG-Free Deodorant Sticks
• King of Shaves Forays into Deodorants Market
• Adidas Releases New Line of Body Care Deodorants
• Unilever Introduces Upgraded Lynx Bodyspray
• Crystal Spring Comes in Spray Form
• Unilever Introduces New Anti-Perspirant Deodorant
• 21st Century Healthcare Launches Herbal Clear Naturally
• Brylcreem Introduces New Line of Roll-On Deodorants
• Lion Corp Rolls Out Ban Zero Powder Deodorant Spray
• Hindustan Lever Rolls Out Free Spirit Deodorant
• P&G Launches New Deodorant - Secret Platinum Protection
• Ripple Fragrance of India Introduces DNA, a New Line of Deodorants
• Brylcreem Unveils Three Roll-On Deodorants in Malaysia
• Davidoff Launches Echo Woman
• Unilever Introduces Axe Dry antiperspirant deodorant
• Gillette Launches Right Guard
• Lever Faberge Unveils Pulse, a New Fragrance
• Product Innovations/Introductions in Recent Past

9. Recent Industry Activity

• VVF Takes Over Teo Corp
• Fabergé Limited Acquires Unilever’s FABERGÉ Brand
• Selective Beauty to Start Manufacturing Operations in India
• Unilever to Commence Deodorants Production at New Manila Plant
• Colgate Concludes Acquisition of Tom’s of Maine
• Henkel’s Dial Corporation Acquires Deodorant Brands from Gillette
• Innovative Brands Takes Over Sure® Brand
• Procter & Gamble Acquires Gillette

10. Focus on Select Players

• Beiersdorf AG (Germany)
• Church & Dwight Co., Inc. (USA)
• Colgate-Palmolive Company (USA)
• Henkel KGaA (Germany)
• Kao Corporation (Japan)
• Lion Corporation (Japan)
• Procter & Gamble Company (USA)
• Sara Lee Corporation (USA)
• The Unilever Group (USA)

11. Global Market Perspective

• Table 10: World Recent Past, Current and Future Analysis for Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 11: World Long-term Projections for Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 12: World Historic Review for Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 13: World 15-Year Perspective for Deodorants by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)
• Table 14: World Recent Past, Current and Future Analysis for Stick & Solid Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), The Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 15: World Long-term Projections for Stick & Solid Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), The Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 16: World Historic Review for Stick & Solid Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 17: World 15-Year Perspective for Stick & Solid Deodorants by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)
• Table 18: World Recent Past, Current and Future Analysis for Spray Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), The Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 19: World Long-term Projections for Spray Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 20: World Historic Review for Spray Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 21: World 15-Year Perspective for Spray Deodorants by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)
• Table 22: World Recent Past, Current and Future Analysis for Roll-On Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), The Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 23: World Long-term Projections for Roll-On Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 24: World Historic Review for Roll-On Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 25: World 15-Year Perspective for Roll-On Deodorants by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)
• Table 26: World Recent Past, Current and Future Analysis for Other Deodorants (Creams, Gels and Wipes) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
• Table 27: World Long-term Projections for Other Deodorants (Creams, Gels and Wipes) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), The Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 28: World Historic Review for Other Deodorants (Creams, Gels and Wipes) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), The Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
• Table 29: World 15-Year Perspective for Other Deodorants (Creams, Gels and Wipes) by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), The Middle East, Latin America and Rest of World Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Overview
  • Current and Future Analysis
  • Table 30: US Market for Deodorants (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Trends and Issues
  • Demographics - Key to Marketing Strategies
  • Targeting Young Male Consumers…
  • Value Addition-The Key to Success in MaturedMarkets
  • Health-Conscious Consumers- A Niche Market
  • Manufacturer Brands on the Rise
  • Multi-Functionality-A New Wave
  • Natural Ingredients Emerge as Favorites
  • Competitive Analysis
  • Leading Deodorant Brands
  • Table 31: Leading Deodorant Brands in the US (2007E): Percentage Breakdown of Volume Sales for Degree, Mennen Speed Stick, Old Spice Endurance, Secret, Secret Platinum ,Dove, Right Guard Sport, Old Spice Red Zone, Ban and Axe Dry (includes corresponding Graph/Chart)
  • Table 32: Leading Deodorant Manufacturers in the US (2007E): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever Group, Gillette, Colgate-Palmolive, Henkel, Church and Dwight and Others (includes corresponding Graph/Chart)
  • Table 33: Leading Deodorant Manufacturers in the US (2005): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever Group, Gillette, Colgate-Palmolive, Church and Dwight and Others (includes corresponding Graph/Chart)
  • Table 34: Leading Deodorant Brands in the US (2007E): Percentage Breakdown of Retail Value Sales for Degree, Secret Platinum, Old Spice High Endurance, Secret, Dove, Right Guard Sport, Mennen Speed Stick, Old Spice Red Zone, Ban and Axe Dry (includes corresponding Graph/Chart)
  • Leading Deodorant Brands at US Drugstores
  • Table 35: Leading Personal Deodorant Brands in US Drugstores (2007E): Percentage Breakdown of Unit Sales for Degree, Mennen Speed Stick, Old Spice High Endurance, Secret Platinum, Secret, Dove, Right Guard Sport, Mennen Speed Stick Invisible Dry, Ban, Old Spice Red Zone and Others (includes corresponding Graph/Chart)
  • Table 36: Leading Personal Deodorant Brands in US Drugstores (2007E): Percentage Breakdown of Dollar Sales for Degree, Secret Platinum, Old Spice High Endurance, Secret, Dove Deodorants, Old Spice Red Zone, Right Guard Sport, Mennen Speed Stick, Ban, Mitchum and Others (includes corresponding Graph/Chart)
  • Distribution Channels
  • Table 37: US Deodorants Market (2006): Percentage Breakdown of Value and Volume Sales# by Distribution Channel for Supermarkets, Drugstores and Others (includescorresponding Graph/Chart)
  • Import-Export Scenario for Personal Deodorants andAntiperspirants
  • Table 38: Personal Deodorants and Antiperspirants Market in the US (2004-2006): Percentage Breakdown of Exports for Canada, Mexico, Colombia, Venezuela, Chile, Guatemala, Israel, Finland, Ukraine and Others (includes corresponding Graph/Chart)
  • Table 39: Personal Deodorants and Antiperspirants Market in the US (2004-2006): Percentage Breakdown of Imports for Canada, Philippines, France, UK, Argentina, China, Mexico, Italy, Malaysia, Thailand and Others (includes corresponding Graph/Chart)
  • Key Players
  • Product Innovations/Introductions
  • Product Innovations/Introductions inthe Recent Past
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 40: US Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 41: US Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 42: US Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 43: US 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

2. Canada

• A. Market Analysis
  • Current and Future Analysis
  • Table 44: Canadian Market for Deodorants (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Personal Deodorants & Antiperspirants - ImportExport Scenario
  • Table 45: Canadian Imports of Personal Deodorants and Antiperspirants for US, France, Argentina, UK, Spain, Philippines, Italy, Thailand, Germany, Mexico, Re- imports (Canada) and Others (In US$ Thousand) (includes corresponding Graph/Chart)
  • Table 46: Canadian Exports of Personal Deodorants and Antiperspirants by Country: Percentage Share Breakdown of Value Exports for the US, The Netherlands, Taiwan, the UK, Haiti, Ghana, Philippines and Others (includes corresponding Graph/Chart)
  • Product Innovations/Introductions in the Recent Past
  • Strategic Corporate Development
• B. Market Analytics
  • Table 47: Canadian Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 48: Canadian Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 49: Canadian Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 50: Canadian 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

3. Japan

• A. Market Analysis
  • Deodorants Market - An Overview
  • Current and Future Analysis
  • Table 51: Japanese Market for Deodorants (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Key Players
  • Kao Corporation.
  • Lion Corporation.
  • Product Innovations/Introductions
  • Product Innovations/Introductions inthe Recent Past
• B. Market Analytics
  • Table 52: Japanese Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 53: Japanese Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 54: Japanese Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through2000 (includes corresponding Graph/Chart)
  • Table 55: Japanese 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4. Europe

• A. Market Analysis
  • Market Snapshots
  • Current and Future Analysis
  • Analysis by Geographic Region
  • Table 56: European Market for Deodorants (2001- 2010): Geographic Regions Ranked by Growth - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe (includes corresponding Graph/Chart)
  • Analysis by Product Groups/Segments
  • Table 57: European Market for Deodorants (2001- 2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Trends and Issues
  • Deodorant Usage Trends
  • Table 58: European Deodorants Market (2007E): Average Deodorant Usage Per Week for Aerosol/ Spray and Contact Formats (includes corresponding Graph/Chart)
  • Table 59: European Deodorants Market (2007E): Population Using Deodorants (%) and Frequency of Deodorant Usage/User (includes corresponding Graph/Chart)
  • New Delivery Formats Drive Deodorant Demand
  • Deodorant Manufacturers Turn ‘Cosmetic’
  • Skin & Fabric Care - New Focus Areasfor Manufacturers
  • Natural Ingredients Find Favor Over Synthetic
  • Roll-On Usage in Europe
  • Market Drivers
  • Skin-friendly
  • Convenience
  • Natural Ingredients
  • Fragrance & Odor Protection
  • Regulation on Antimicrobial Usage in the EU
  • Antimicrobial Agents and % Concentrationin Personal Care Formulations
• B. Market Analytics
  • Table 60: European Recent Past, Current and Future Analysis for Deodorants by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 61: European Long-term Projections for Deodorants by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 62: European Historic Review for Deodorants by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 63: European 15-Year Perspective for Deodorants by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)
  • Table 64: European Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 65: European Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 66: European Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 67: European 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4a. France

• A. Market Analysis
  • Current and Future Analysis
  • Table 68: French Market for Deodorants (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Demographic Factors
  • Table 69: French Market for Deodorants & Body Spray (2005): Percentage Share by Gender (Women and Men) based on Value Sales (in Euro Million)
  • Table 70: French Market for Deodorants (2005): Percentage Breakdown of Usage Among Young Women by Category-Spray, Stick, Roll-on and Cream (includes corresponding Graph/Chart)
  • Table 71: French Deodorants Market (2005): Percentage Share Breakdown of Value and Volume Sales by Gender Preference- Women (Spray, Stick/Cream and Roll-on), Men (Spray, Stick/Cream and Roll-on) and Unisex (Spray, Stick/Cream/Wipe and Roll-on) (in Euro Million and Units in Million) (includes corresponding Graph/Chart)
  • Competitive Analysis
  • Table 72: French Market for Men’s Deodorants (2005): Percentage Share Breakdown of Volume Sales by Leading Brands-Axe (Lever Faberge/Unilever), Brut (Lever Faberge/ Unilever), Mennen, Adidas (Coty/ Reckitt Benckiser), Printil Narta (LaScad/L' Oreal), Nivea (Beiersdorf), Rexona (Lever Faberge/Unilever) and Gillette (includes corresponding Graph/Chart)
  • Deodorant Types
  • Table 73: French Market for Aerosol Deodorants (2005): Percentage Breakdown of Volume Sales by Major Brands- Brut, Adidas, Printil Narta, Nivea, Rexona, Private label, Mennen, Gillette and Others (includes corresponding Graph/Chart)
  • Table 74: French Market for Male Stick Deodorants (2004): Percentage Share Breakdown of Volume Sales by Major Brands- Mennen, Williams, Gillette, Brut, Axe and Others (includes corresponding Graph/Chart)
  • Table 75: French Market for Male Roll-On Deodorants (2005): Percentage Share Breakdown of Volume Sales by Major Brands- Nivea, Rexona, Narta, Axe, Williams and Ushuaia (includes corresponding Graph/Chart)
  • Product Innovations/Introductions in theRecent Past
  • Key Players
• B. Market Analytics
  • Table 76: French Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 77: French Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 78: French Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 79: French 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4b. Germany

• A. Market Analysis
  • Overview
  • Current and Future Analysis
  • Table 80: German Market for Deodorants (2001-2010): Product Groups/Segments Ranked by Growth -Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Distribution Channels
  • Table 81: German Market for Deodorants (2007E): Percentage Share Breakdown of Sales by Distribution Channels - Drugstores, Supermarkets and Others (includes corresponding Graph/Chart)
  • Key Players
  • Product Innovations/Introductions in theRecent Past
• B. Market Analytics
  • Table 82: German Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 83: German Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 84: German Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams,Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 85: German 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4c. Italy

• A. Market Analysis
  • Current and Future Analysis
  • Table 86: Italian Market for Deodorants (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Competitive Analysis
  • Table 87: Italian Market for Unisex Deodorants (2005): Percentage Breakdown of Volume Sales by Leading Brands -Neutro Roberts (Manetti & Roberts), Dove (Lever Faberge/Unilever), Infasil (Procter & Gamble), Nivea (Beiersdorf),Borotalco (Manetti & Roberts) and Others (includes corresponding Graph/Chart)
  • Table 88: Italian Men’s Deodorants Market (2005): Percentage Share Breakdown of Volume Sales by Leading Brands -Axe (Lever Faberge), Malizia Uomo (Mirato), Intesa Sex Unisex (Mirato), Intesa Pour Homme (Mirato), Nivea For Men (Beiersdorf) (includes corresponding Graph/Chart)
  • Table 89: Deodorants Market in Italy (2005): Percentage Share Breakdown by Segments- Neutral, Men' s, Perfumed and Others (includes corresponding Graph/Chart)
• B. Market Analytics
  • Table 90: Italian Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 91: Italian Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 92: Italian Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 93: Italian 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4d. The United Kingdom

• A. Market Analysis
  • Overview
  • Current and Future Analysis
  • Table 94: UK Market for Deodorants (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Competitive Analysis
  • Table 95: UK Deodorants Market (2006): Percentage Breakdown of Value Sales by Leading Brands for Sure 24hr Intensive, Sure for Men Intensive, Dove Moisturizing Cream, Soft & Gentle, Vaseline Intensive Care, Lynx Dry and Others (includes corresponding Graph/Chart)
  • Table 96: UK Market for Aerosol Deodorants (2005): Percentage Breakdown of Value Sales by Major Brands- Sure, Soft & Gentle, Natrel Plus, Dove Cream, Vaseline Intensive Care, Impulse, Right Guard, Arrid and Others (includes corresponding Graph/Chart)
  • Table 97: UK Market for Aerosol Deodorants (2005): Percentage Breakdown of Volume Sales by Leading Brands- Sure, Soft & Gentle, Dove Cream, Natrel Plus, Vaseline Intensive Care, Impulse, Right Guard and Arrid (includes corresponding Graph/Chart)
  • User Demographics
  • Table 98: UK Market for Deodorants (2005): Percentage Breakdown of Usage by Gender- Female, Male and Unisex (includes corresponding Graph/Chart)
  • Rising Concerns about Harmful Effect of Deodorants
  • Moving Away from Unisex Products
  • Focus on Value-Added Products
  • Product Innovations/Introductions
  • Product Innovations/Introductions in theRecent Past
• B. Market Analytics
  • Table 99: UK Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 100: UK Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 101: UK Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams,Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 102: UK 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4e. Spain

• A. Market Analysis
  • Overview
  • Current and Future Analysis
  • Table 103: Spanish Market for Deodorants (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Competitive Analysis
  • Table 104: Spanish Market for Deodorants (2004): Percentage Breakdown of Volume and Value Sales by Leading Brands- Sanex, Axe, Rexona, Fa, Mum, Nivea, Dove, Byly, Williams and Neutro Balance (includes corresponding Graph/Chart)
  • Table 105: Spanish Market for Cream and Stick Deodorants (2005): Percentage Breakdown of Volume and Values Sales by Popular Brands - Secret, Byly, Dove Sanex, Williams and Tulipan Negro (includes corresponding Graph/Chart)
  • Table 106: Spanish Market for Roll-On Deodorants (2005): Percentage Breakdown of Volume and Values Sales by Leading Brands- Mum, Sanex, Nivea, Byly and Dove (in Volume and Value) (includes corresponding Graph/Chart)
  • Product Innovations/Introductions in theRecent Past
• B. Market Analytics
  • Table 107: Spanish Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 108: Spanish Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 109: Spanish Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 110: Spanish 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997,2001, 2007 and 2010 (includes corresponding Graph/Chart)

4f. Russia

• A. Market Analysis
  • Deodorants Market in Russia - An Overview
  • Local Manufacturers Counter Dominance ofForeign Products
  • Young Consumers - A Key Target Group
  • Men’s Deodorant Sales Gather Pace
  • Current and Future Analysis
  • Table 111: Russian Market for Deodorants (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Competitive Scenario
  • Table 112: Russian Deodorants Market (2006): Percentage Breakdown of Value Sales by Leading Brands for Rexona, Fa, Nivea, Gillette, Secret, Lady Speed Stick and Others (includes corresponding Graph/Chart)
  • Deodorant Demographics
  • Table 113: Daily Usage of Deodorants in Russia: Percentage Usage by Gender - Men and Women
  • Product Innovations/Introductions in the Recent Past
• B. Market Analytics
  • Table 114: Russian Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 115: Russian Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 116: Russian Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 117: Russian 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4g. Rest of Europe

• A. Market Analysis
  • Current and Future Analysis
  • Table 118: Deodorants Market in Rest of Europe 20012010): Product Groups/Segments Ranked by Growth -Stick & Solid Deodorants; Spray Deodorants;Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • A Regional Perspective
  • Hungary
  • Market Analysis
  • Turkey
  • Product Innovations/ Introductions in the Recent Past
• B. Market Analytics
  • Table 119: Rest of Europe Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 120: Rest of Europe Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 121: Rest of Europe Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 122: Rest of Europe 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (include corresponding Graph/Chart)

5. Asia-Pacific

• A. Market Analysis
  • Current and Future Analysis
  • Table 123: Deodorants Market in Asia-Pacific (2001- 2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • A Regional Perspective
  • Australia
  • China
  • India
  • Product Innovations/Introductions
  • Product Innovations/Introductions inthe Recent Past
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 124: Asia Pacific Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 125: Asia-Pacific Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 126: Asia Pacific Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 127: Asia Pacific 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

6. Middle East

• A. Market Analysis
  • Current and Future Analysis
  • Table 128: Deodorants Market in the Middle East (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Product Innovations/Introductions in the Recent Past
• B. Market Analytics
  • Table 129: The Middle East Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 130: The Middle East Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 131: The Middle East Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 132: The Middle East 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

7. Latin America

• A. Market Analysis
  • Current and Future Analysis
  • Table 133: Deodorants Market in Latin America (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • A Regional Perspective
  • Brazil
  • Table 134: Brazilian Market for Deodorants (2005): Percentage Breakdown by Format- Spray, Roll-On, Cream, Aerosol, Stick and Others (includes corresponding Graph/Chart)
  • Mexico
  • Table 135: Mexican Market for Deodorants (2004): Percentage Share Breakdown of Value Sales by Leading Manufacturers- Lever, Colgate-Palmolive, Gillette, Cosbel, Bristol-Myers Squibb, and Others (includes corresponding Graph/Chart)
  • Product Innovations/Introductions inthe Recent Past
• B. Market Analytics
  • Table 136: Latin American Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 137: Latin American Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 138: Latin American Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 139: Latin American 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

8. Rest of World

• A. Market Analysis
  • Current and Future Analysis
  • Table 140: Deodorants Market in Rest of World (2001-2010): Product Groups/Segments Ranked by Growth - Stick & Solid Deodorants; Spray Deodorants; Roll-On Deodorants; and Other Deodorants (Creams, Gels and Wipes) (includes corresponding Graph/Chart)
  • Product Innovations/Introductions inthe Recent Past
• B. Market Analytics
  • Table 141: Rest of World Recent Past, Current and Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
  • Table 142: Rest of World Long-term Projections for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants & Other Deodorants (Creams, Gels &Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 143: Rest of World Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart)
  • Table 144: Rest of World 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants,Roll-On Deodorants and Other Deodorants (Creams, Gels and Wipes) Markets for Years 1997, 2001, 2007 and 2010 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE