Video Games

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study
• Console Games
• Handheld Games
• PC Games (Excluding Online Games)
• Online Games
• Wireless Games

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

• A Prelude
• Video Games: An Evolution Scan
• Entertainment Software Industry: A Primer
• Market Fundamentals
• Changing Demographics of Modern Players
• Traditional Users
• Gray Gamers
• Women: Succumbing to the Charms of Video Games
• Competition
• Sony, Microsoft and Nintendo: The Three Battle Scarred Warhorses
• Table 1: Worldwide Video Games Market (2007-2009): Percentage Breakdown of Dollar Sales by Platform - Nintendo Wii, Playstation 3, X360, Playstation 2, Nintendo GameCube and Xbox (includes corresponding Graph/Chart)
• Table 2: Worldwide Video Game Market (2008): Percentage Breakdown of Unit Sales by Category - Nintendo Wii, Microsoft Xbox 360, Sony PS3 and Sony PS2 (includes corresponding Graph/Chart)
• High Entry Barriers: A Characteristic Feature
• Market Majors Fall Prey to Backward-Compatibility Issues
• Microsoft' s Mighty Xbox 360 Stumbles
• Sony' s Powerful PS3 Follows Suite
• Nintendo' s Wii Makes a Comeback to the Fore
• Spiraling Competition To Soften Prices
• Impact of the Recession: A Review
• Cautious Optimism Prevails
• Noteworthy Trends & Issues
• Technological Advancements To Drive Growth...
• Hardcore Games Indispensable To Growth
• Rise in Casual Gamers To Help Drive Demand
• Serious Games to Enjoy Strong Growth in the Future
• Perceived Educative Value Of Video Games On the Rise
• Video Games Industry Continues to Attract Investments
• Consolidation Blows In the Wind
• Handheld Game Consoles Depict Strong Growth
• Handheld Games: Downloads Gain Popularity Over Subscription Fees
• Rising Game Development Costs Jeopardizes Profitability
• Outsourcing: An Antidote to the Predicament
• Table 3: Global Video Games Development: Percentage Share of Outsourcing Cost of Total Development Cost for Years 2005-2010 (includes corresponding Graph/Chart)
• Mobile Games Stand At the Forefront of Innovation & Growth
• Wireless Gaming Offers Opportunities On a Platter
• Small Screen Games Send Cash Registers Ringing
• 3G Mobile Communications Offer a Business Case for Mobile Gaming
• Women: Major Revenue Spinners in the Mobile Games Market
• Broadband Broadens The Online Gaming Market
• Online Games Gather Steam
• Table 4: World Market for Online Video Games (2008): Percentage Breakdown of Dollar Sales of Top Game Titles - World of Warcraft, RuneScape, Lineage, Lineage II, Final Fantasy XI, Dofus and Others (includes corresponding Graph/Chart)
• Table 5: World Market for Video Games (2006 & 2010P): Percentage Share Breakdown of Revenues by Segment - Online (MMOG and Casual Online) and Offline (includes corresponding Graph/Chart)
• Table 6: World Market for Online Games (2006): Percentage Breakdown of Online Games Titles Developed Ranked by Region - Japan, US, South Korea and Others (includes corresponding Graph/Chart)
• Table 7: World Market for Video Games (2007): Percentage Breakdown of Dollar Sales by Retail and Online Distribution
• Table 8: Global Digital Game Platforms (2009): Percentage Breakdown of Revenues(includes corresponding Graph/Chart)
• Table 9: Percentage Breakdown of Cumulative Number of Online Game Subscribers by Region - 2009 (includes corresponding Graph/Chart)
• Challenges To Reckon With
• Growth in PC Gaming Tames Down
• Convergence & Improved Network Capability: Crucibles for Success
• Streaming Technology
• Growing Popularity of iPhone Casts a Long Shadow of Worry for Nintendo DS
• New PS3 Lacks Emotion Engine: Raises Concern
• Outlook for PlayStation 3: A Straight Talk About the Product' s Future
• Trends in Video Game Advertising
• Opportunities Are Afoot for Console Component Manufacturers
• Strong Growth in Video Games Echoes Downstream Into the Semiconductor Market
• Table 10: Worldwide Video Game Semiconductor Market (2009): Percentage Breakdown of Dollar Sales by Category - Logic, Processors, DRAM, Flash, Analog, Optoelectronics, Discretes and Sensors (includes corresponding Graph/Chart)
• Table 11: Worldwide Video Game Semiconductor Market (2007): Percentage Breakdown of Dollar Sales of Leading Players - IBM, Sony, NEC, ATI/AMD, Sharp, Nvidia and Others (includes corresponding Graph/Chart)
• A Peek Into Challenges In Store
• Threat of Second Hand Products On the Rise
• Piracy Takes the Wind Out of the Market' s Sails
• Lack of Skilled Workforce
• Negative Publicity Over Violent Video Games Blemishes Business Opportunities
• 2009 & Beyond: A Recapitulation
• New & Popular Games in Retrospect
• Top 5 Video Game Titles in the US, UK & Japan, Ranked by Unit Sales As of the Year 2008
• Top Selling Mobile Games in 2008
• Worldwide Video Game Releases in 2007

2. PRODUCT OVERVIEW

• Video Games: A Primer
• Video Games Software: A Definition
• Online Downloads
• DVDs
• CDs
• CD-ROMs
• Cartridges
• Video Games Software: Classification By Gaming Platform
• Console Games Software
• Popular Games for Xbox 360
• Popular Games for Sony' s PlayStation 3
• Handheld Games Software
• PC Games Software (Excluding Online Games)
• Online Games Software
• MMORPG (Massively Multiplayer Online Role Playing Game)
• Perpetual State Worlds (PSW)
• Wireless Games Software
• Video Games Software: Classification By Game Genres
• Adventure/Role-Playing
• Action
• Fighting/Combat Game
• First-Person Shooter Games
• Sports
• Simulations
• Strategy Games
• Miscellaneous/Other
• Rhythm/Action
• Platformer
• Puzzle
• Racing/Flying
• Popular Software Titles for Leading Consoles
• Popular Game Titles for Other Platforms

3. PROCESS OVERVIEW

• Existing Model
• Design
• Development
• In-house Developers
• Third Party Developers
• Independent Developers
• Publishing
• Distribution
• Retail
• Existing Value Chain Model
• Emerging Models
• A Typical Model of Emerging Value Chain

4. REGULATORY FRAMEWORK

• Recreational Software Advisory Council (RSAC)
• Entertainment Software Ratings Board (ESRB)
• Pan European Games Information (PEGI)

5. PRODUCT LAUNCHES/DEVELOPMENTS

• Majesco Entertainment Company to Launch Drama Queens
• THQ and JAKKS Pacific Roll Out Content Package
• NCsoft(r) Introduces City of Heroes(r)
• Konami Digital Entertainment Introduces New Games
• PandemicTM Studios Introduces The Lord of the Rings: ConquestTM
• Electronic Arts to Launch Command & ConquerTM Red Alert 3: Uprising
• Paramount Digital and Electronic Arts to Unveil Godfather(r) II
• Sony Launches Dynamic In-Game Advertising Feature
• Namco Bandai Announces Update For Tekken(r) 5: Dark ResurrectonTM Online
• Oberon Media Launches New I-Play Brand
• Electronic Arts Launches Rail Simulator
• Hands-On Mobile to Introduce BMW Racing
• Netlog and Jadestone to Introduce Multiplayer Games
• Infogrames Group Adds Two New Titles to Atari Line-Up
• Atari Unveils Namco Museum RemixTM
• Atari to Launch My Horse and Me 2
• Atari to Introduce Naruto: Ultimate Ninja(r) Storm
• Gamecock Media Group and Atari to Launch Legendary
• Atari to Introduce Afro Samurai in Europe
• NAMCO BANDAI Games and Atari to Launch Eternal SonataTM
• Atari to Unveil GhostbustersTM: The Video Game
• Atari to Introduce Asterix Brain Trainer for Nintendo DSTM
• Atari to Launch Alone in the Dark
• Atari to Release Family Trainer
• Activision Publishing to Unveil X-Men Origins: Wolverine
• Activision Publishing Unveils Number of New Games
• Activision Publishing Unveils Big League Sports
• Activision Publishing to Release Guitar Hero(r) World Tour on PlayStation(r)2
• Activision Publishing Launches Quantum of SolaceTM
• Feld Entertainment and Activision Introduce Monster Jam(r): Urban Assault
• Activision Launches The Legend of SpyroTM: Dawn of the Dragon
• Marvel and Activision Release Spider-Man: Web of ShadowsTM
• Activision Publishing to Launch Call of Duty(r): World at War
• Activision Publishing to Launch HISTORYTM Civil War: Secret Missions
• Activision Introduces Little League(r) World Series 2008
• Activision Launches Geometry Wars: Retro EvolvedTM 2
• Activision to Unveil Vigilante 8(r): Arcade
• Capcom to Launch Resident Evil 5
• Capcom to Unveil Street Fighter IV
• Disney and Square Enix Release KINGDOM HEARTS Re: Chain of Memories
• Disney Interactive Studios Unveils Club PenguinTM: Elite Penguin Force
• Disney Interactive Studios Launches Bolt game
• Disney Interactive Studios Introduces Disney TH!NK Fast
• Disney Interactive Studios Unveils Disney Fairies: Tinker Bell
• Disney Interactive Studio to Launch Two New Games
• Disney Interactive Studios Releases Spectrobes: Beyond the Portals
• Disney Interactive Studios to Introduce Phineas and Ferb
• Disney Interactive Studios Rolls Out Two new Games
• Disney Interactive Studios Unveils Disney Friends
• Disney Interactive Studios to Introduce Pure
• Disney Interactive Studios to Launch High School Musical: Work this out
• EA Mobile Introduces SimCityTM on iPod(r) touch and iPhoneTM
• EA Mobile Unveils Five New Games
• EA Mobile Rolls Out Five Games for Phone
• EA Mobile Rolls Out EA Sports FIFA 09
• EA Mobile Introduces Tiger Woods PGA Tour(r) 09
• EA Mobile Unveils MONOPOLY Here & Now
• EA Mobile Launches EA SPORTSTM NASCAR 09
• EA Mobile Rolls Out Tetris(r) POP
• EA Mobile to Introduce Ten Games
• EA Mobile Launches EATM Tetris(r)
• EA Mobile Unveils SimsTM DJ
• EA Mobile Rolls Out Kung Fu PandaTM
• EA Mobile Introduces Seven New Games
• EA Mobile Launches Games for Smartphones
• EA Mobile Unveils Tetris(r) BlockoutTM
• EA Redwood Shores to Roll Out Dante' s InfernoTM
• Electronic Arts Introduces SimsTM 2 Mansion and Garden Stuff Pack
• Criterion Games Launches BurnoutTM Paradise The Ultimate Box
• Casual Entertainment Label Unveils NERF "N-Strike"TM
• Casual Entertainment Rolls Out Poker For Dummies(r)
• Casual Entertainment Label Introduces MONOPOLY
• LucasArts and BioWare to Launch Star Wars(r): The Old RepublicTM
• Electronic Arts Unveils Dead Space TM
• Electronic Arts to Roll Out Spore Creepy & Cute Parts Pack
• Crytek and Electronic Arts Roll Out Crysis Warhead(r)
• Electronic Arts Launches FaceBreakerTM
• PandemicTM Studios Unveils Mercenaries 2: World in FlamesTM
• Black Box Introduces Need for SpeedTM Undercover
• Casual Entertainment Rolls Out Henry Hatsworth in the Puzzling Adventure
• BioWare(r) Unveils Dragon AgeTM: Origins
• The SimsTM to Launch MySims
• Electronic Arts to Introduce Five Games
• Maxis Rolls Out SporeTM Creature Creator
• Electronic Arts Launches Skate It
• EA Casual Entertainment Label Introduces BOOM BLOXTM
• Electronic Arts to Unveil BattleForgeTM
• Electronic Arts Introduces The SimCityTM Box
• EA Casual Entertainment Label to Roll Out ZuboTM
• Electronic Arts Introduces ARMY OF TWOTM
• Nunchuck Games and Electronic Arts Launch Ninja ReflexTM
• Electronic Arts Unveils FIFA Street 3
• Electronic Arts Rolls Out Need for SpeedTM ProStreet
• Warner Bros. and Electronic Arts to Release New Video Game
• Hands-On Mobile and Activision Launch Guitar Hero World Tour Mobile
• Electronic Arts and GigaMedia to Introduce New Online Game
• Hands-On Mobile Launches Guitar Hero(r) III
• Electronic Arts Introduces the Sims Carnival BumperBlast
• Electronic Arts Introduces NFL Tour
• Hands-On Mobile Introduces Big Buck Hunter Pro
• Hands-On Mobile Introduces Crystal Quest
• Hands-On Mobile and Marvel Introduce the Incredible Hulk
• Hands-On Mobile and Marvel Introduce Iron Man
• Hands-On Mobile Introduces Trickshot Hustler
• Jadestone Introduces a Detective Game
• KOEI Launches Dynasty Warriors(r)6
• KOEI Unveils Pop Cutie! Street Fashion Simulation
• KOEI Introduces Romance of the Three Kingdoms
• KOEI Introduces Monster Racers
• KOEI Launches Fatal Inertia(r) EX
• KOEI Introduces Samurai Warriors(r)2 Xtreme Legends(r)
• KOEI Launches Warriors OrochiTM2
• KOEI Introduces Samurai Warriors(r): KATANA
• Konami Launches Sunday Vs Magazine Nettou! Dream Nine
• Konami to Launch Jikkyou Pawafuru Major League 3
• Konami to Introduce Metal Gear Solid 4
• LucasArts Introduces Star Wars the Clone Wars: Jedi Alliance
• LucasArts and Day 1 Studios Roll Out Fracture
• LucasArts Launches Star Wars: The Force Unleashed
• LucasArts and Sony Online Unveil Star Wars Galaxies
• Majesco Entertainment Company to Introduce Gardening Mama
• Majesco Introduces Cooking Mama World Kitchen
• Nintendo Launches New Games
• THQ Wireless to Launch Worms 2008
• Majesco Introduces Bananagrams(r) Game on Facebook(r) Platform
• Majesco Unveils Left Brain Right Brain 2 For Nintendo
• Majesco Launches Math Blaster in the Prime Adventure
• Majesco Entertainment Company Introduces Powerbike
• Majesco, AQ Interactive and Mistwalker Roll Out RPG AWAY
• Majesco Entertainment Company Unveils Marker Man Adventures
• Majesco Entertainment Company Introduces Orchard
• Majesco and Sandlot Games to Launch Cake Mania(r) 2
• Majesco and Sandlot Games Roll Out Cake Mania: In The Mix
• Majesco and Gogii Games Introduce Babysitting Mania
• Majesco Unveils Major Minor' s Majestic March
• Sabi with Microsoft Introduces ItzaBitza
• NAMCO BANDAI Games America Rolls Out SURGETM
• Namco Bandai Games Re- Introduces Ace Combat(r) 6 Flightstick Bundle
• NAMCO BANDAI Games America Unveils Soulcalibur(r) IV
• NAMCO BANDAI Games America to Launch We SkiTM & Snowboard
• Tecmo(r) Introduces TECMO BOWL(r): KICKOFF
• Tecmo Unveils Ninja Gaiden(r) Dragon Sword
• NAMCO BANDAI Rolls Out Digimon World(r) Championship
• NAMCO BANDAI to Unveil New Video Game
• NAMCO BANDAI Introduces Tamagotchi Connection(r): Corner Shop(r) 3
• PopCap Games and Nokia to Introduce Multiplayer Mobile Games
• NAMCO BANDAI Games America Unveils We CheerTM
• Midway Games Introduces Mortal Kombat(r) vs. DC Universe
• Nokia Unveils SNAP Mobile SDK 2.2
• Midway Games to Roll Out Blitz: The League(r) II
• Namco Bandai Games to Launch Splatterhouse
• NAMCO BANDAI Games America to Introduce TEKKEN(r) 6
• NCsoft Rolls Out City of Heroes Issue 13: Power and Responsibility
• Nokia Games Publishing Launches Yamake
• Namco Bandai Games Introduces Namco MuseumTM: Virtual Arcade
• NCsoft Introduces GraciaTM from The Chaotic ThroneTM
• Midway Introduces MidwayArcade.com Site
• Majesco Entertainment to Release New Game
• Sony Unveils MLB 09 The ShowTM
• Sony Computer Entertainment America Rolls Out Resistance 2TM
• Sony Introduces LittleBigPlanetTM
• Sony Rolls Out Gran TurismoTM 5 Prologue
• Sony Computer Entertainment America to Introduce God of War(r) PSP(r)
• Sony Computer Entertainment Japan to Roll Out New Product
• UBISOFT(r) Launches Planet Rescue
• UBISOFT(r) to Publish Hell' s KitchenTM
• Ubisoft to Roll Out Another Prince of Persia
• RockStar Games to Launch Grand Theft Auto: Chinatown Wars
• Rockstar Games Introduces Grand Theft Auto IV PC Version
• Rockstar Games Launches Midnight Club: Los Angeles
• Konami Digital and 2K Sports Unveil MLB Power Pros 2008
• THQ Unveils Rock UniversityTM Presents: The Naked Brothers Band
• THQ Rolls Out Saints Row(r) 2
• Atari to Introduce Naruto: Uzumaki Chronicles
• Atari Unveils Dragon Ball Z: Budokai Tenkaichi 3
• Atari to Roll Out Dragon Ball Z(r): Burst Limit
• Atari to Launch Dragon Ball: Origins
• Atari to Introduce Dragon Ball Z(r): Infinite World
• Atari to Unveil Naruto: Ultimate Ninja Heroes 2: The Phantom Fortress
• Atari to Roll Out Asterix at the Olympic Games
• Atari to Launch Jenga(r) World Tour
• Atari Introduces Godzilla(r) Unleashed and Godzilla Unleashed: Double Smash
• Atari Unveils Namco MuseumTM DS
• Atari to Roll Out Smash Court TennisTM 3

6. RECENT INDUSTRY ACTIVITY

• Square Enix Completes Acquisition of Eidos Plc
• Jaleco Exits Video Game Business
• Ubisoft Takes Over Southlogic Studios
• Sony Online Entertainment Acquires Octopi' s PoxNora
• City Interactive and Nintendo of America Ink Agreement
• Square Enix Enters into an Accord with Ubisoft
• Activision Publishing Pockets Budcat Creations
• Activision Publishing Takes Over Budcat Creations
• Capcom Acquires K2 Co Ltd
• Electronic Arts Takes Over ThreeSF
• Electronic Arts to Take Over Hands-On Mobile Korea Assets
• Ubisoft Entertainment to Acquire Gameloft Development Facility
• Disney Interactive Studios Inks Agreement with Gamestar
• Ubisoft Entertainment Acquires Tom Clancy Label
• EA to Acquire Take-Two Interactive
• Shanda Interactive and NCsoft Corporation Ink Agreement
• Electronic Arts Acquires VG Holding
• Infogrames Entertainment Acquires Atari
• THQ to Acquire Big Huge Games
• Take-Two Interactive Software Snaps Up Illusion Softworks
• Hands-On Mobile Receives License for Guitar Hero(r) World Tour
• Activision Inks Deal with System 3
• CE Europe to Establish Capcom Entertainment France
• Atari Buys Cryptic Studios
• UTV Software Acquires True Games Interactive
• Electronic Arts and Eidos Interactive Sign Agreement
• Electronic Arts Signs Agreement with Endemol
• Electronic Arts and Taito Sign Agreement
• Electronic Arts Signs Agreement with Double Fine Productions
• Electronic Arts Acquires J2M Soft
• PopCap Games(r) Extends Agreement with Electronic Arts
• Electronic Arts and Grasshopper Manufacture Sign Agreement
• Electronic Arts Signs Agreement with Epic Games
• Electronic Arts and United Talent Agency Sign Agreement
• Electronic Arts Signs Agreement with id Software
• Electronic Arts Signs Agreement with IAHGames
• Electronic Arts Expands Agreement with Massive
• Image Comics and Electronic Arts to Unveil Comic Book Series
• Electronic Arts Expands Agreement with National Football League
• Hands-On Mobile Signs Agreement with XENDEX
• Jadestone Networks to Expand DiceArena Network
• Jadestone Networks Selects Gala Coral
• Jadestone Network Chooses PAF
• Rockstar Games Takes Over Mad Doc Software
• Double Fusion Signs Agreement with SEGA, Midway, THQ, and Eidos
• Marvel Entertainment Signs Agreement with THQ
• Majesco Entertainment and Scholastic Interactive Enter into Agreement
• Codemasters Enters into Partnership with Majesco Entertainment
• Massive and Activision Publishing Enter into Agreement
• Massive Signs Deal with THQ
• Midway Games and National Amusements Enter into Agreement
• Midway Games to Integrate Operations of Midway Studios
• Microsoft Collaborates with Telecom Italia
• Namco Bandai Enters into Agreement with KOEI
• NAMCO BANDAI Enters into Partnership with National Geographic
• NCsoft(r) to Form NC WestTM
• Nokia and Rogers Wireless Signs Agreement
• THQ Acquires Elephant EntertainmentTM and Inks Agreement with Oberon Media
• Sony Enters into Partnership with Double Fusion
• UBISOFT(r) to Open Studio
• Ubisoft(r) Inks Agreement with Tecmo
• Take-Two Interactive Inks Agreement with Creative Team of Rockstar Games
• Take-Two Interactive and Ditan Distribution Sign Agreement
• THQ Acquires Publishing Rights
• THQ Inks Agreement with DreamWorks Animation
• Playboy Enterprises and THQ Wireless Ink an Agreement
• Jadestone Acquires GamArena Ab
• Oberon Media Acquires PixelPlay
• Ubisoft Acquires Digital Kids
• Oberon Media Acquires I-play
• Eidos Acquires Rockpool Games
• Ubisoft Acquires Sunflowers
• Eidos Acquires Bluefish Media
• Macrovision Acquires All Media Guide Holdings
• FXLabs Acquires Knibble.com
• Big Fish Acquires Thinglefin
• Mad Catz Acquires Saitek
• Warner Bros. Acquires TT Games
• WBIE On an Acquisition Spree
• Shanda Acquires Onwind
• Oberon Media Acquires Friends Games Developer
• Dynasty Gaming Acquires Junnet and Beijing Baihui
• Electronic Arts Acquires BioWare and Pandemic Studios
• Electronic Arts Acquires Super Computer
• Activision Acquires Bizarre Creations
• Intel Acquires Havok
• Mad Catz Acquires Joytech
• Red Mile Entertainment Acquires IR Gurus
• Epic Games Acquires PCF
• LM STS Acquires 3Dsolve
• Activision Partners with Vivendi, Creates Activision Blizzard
• Disney Interactive Studio Acquires Junction Point Studio
• Games Group Acquires Gamestation
• CDC Games Acquires Optisp
• Finet Group Acquires Hangzhou Tianchang
• GameStop Acquires Rhino Video Games
• Eworld Interactive Acquires Publishing Rights
• MNC Acquires Shares in Nexgen
• Electronic Arts Inc Acquires Headgate Studios Inc
• Gottaplay Interactive Acquires Gamershare LLC
• CNET Inc Acquires Gamekult.com
• THQ Inc Acquires Mass Media Inc
• Global Netoptex Inc Acquires Online Games Services Inc
• MumboJumbo LLC Acquires Ritual Entertainment Inc
• Sony Online Entertainment LLC Acquires Sigil Games Online Inc
• Electronic Arts Acquires Stake in The9 Ltd
• THQ Acquires Universomo Oy
• D3 Publisher Acquires Vicious Cycle
• Balderton Capital Takes Over Codemasters
• 10TACLE STUDIOS AG Acquires Stormregion
• Linden Lab Acquires Windward Mark Interactive
• Nintendo Acquires Major Stake in Monolith Soft
• Eidos Acquires Morpheme Wireless
• Rebellion Acquires Clickwheel Ltd
• Traveller' s Tales Acquires Embryonic Studios
• Extra Mile Studios Acquires Vicious Engine Middleware Solution
• I-play Acquires License for Jenga
• PopCap Games Acquires SpinTop Games
• Shanda Interactive Acquires Aurora Technology
• Paradox Interactive Merges with Majesty IP
• Mojo Mediaworks Merges with eWorld Interactive
• Signature Devices Acquires Distribution Rights
• NanoSensors Enters Into Merger with Cuchulainn Holdings
• Game Group Merges with Gamestation

7. FOCUS ON SELECT PLAYERS

• Activision Blizzard, Inc. (USA)
• Capcom Co., Ltd. (Japan)
• Electronic Arts, Inc. (USA)
• EA Mobile, Inc. (USA)
• Infogrames Entertainment, S.A. (France)
• Atari, Inc. (USA)
• Jadestone Group AB (Sweden)
• Konami Corporation (Japan)
• Konami Digital Entertainment Co. Ltd. (Japan)
• Konami Gaming Inc. (USA)
• Microsoft Corporation (USA)
• Namco Bandai Holdings, Inc. (Japan)
• Namco Bandai Games America Inc. (USA)
• Nintendo Co. Ltd. (Japan)
• Oberon Media, Inc. (USA)
• Sega Corporation (Japan)
• Sony Computer Entertainment America Inc. (USA)
• Square Enix Holdings Co. Ltd (USA)
• Eidos Plc (UK)
• Take 2 Interactive Software, Inc. (USA)
• Ubi Soft Entertainment S.A (France)

8. GLOBAL MARKET PERSPECTIVE

• Table 12: World Recent Past, Current and Future Analysis for Video Games Software by Geographic Region/Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 13: World Historic Review for Video Games Software by Geographic Region/Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart)
• Table 14: World 10-Year Perspective for Video Games Software by Geographic Region/Country - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009, and 2015 (includes corresponding Graph/Chart)
• Table 15: World Recent Past, Current and Future Analysis for Console Video Games Software by Geographic Region/Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 16: World Historic Review for Console Video Games Software by Geographic Region/Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart)
• Table 17: World 10-Year Perspective for Console Video Games Software by Geographic Region/Country - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009, and 2015 (includes corresponding Graph/Chart)
• Table 18: World Recent Past, Current and Future Analysis for Handheld Video Games Software by Geographic Region/Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 19: World Historic Review for Handheld Video Games Software by Geographic Region/ Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart)
• Table 20: World 10-Year Perspective for Handheld Video Games Software by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009, and 2015 (includes corresponding Graph/Chart)
• Table 21: World Recent Past, Current and Future Analysis for PC Video Games Software by Geographic Region/Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 22: World Historic Review for PC Video Games Software by Geographic Region/Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart)
• Table 23: World 10-Year Perspective for PC Video Games Software by Geographic Region/Country - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)
• Table 24: World Recent Past, Current and Future Analysis for Online Video Games Software by Geographic Region/ Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 25: World Historic Review for Online Video Games Software by Geographic Region/Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart)
• Table 26: World 10-Year Perspective for Online Video Games Software by Geographic Region/Country - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009, and 2015 (includes corresponding Graph/Chart)
• Table 27: World Recent Past, Current and Future Analysis for Wireless Video Games Software by Geographic Region/Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)
• Table 28: World Historic Review for Wireless Video Games Software by Geographic Region/Country - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2005 (includes corresponding Graph/Chart)
• Table 29: World 10-Year Perspective for Wireless Video Games Software by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America for the Years 2006, 2009, and 2015 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

• A. Market Analysis
  • Outlook
  • Weathering the Recession: A Straight Talk
  • Table 30: US Video Games Market (2008): Percentage Breakdown of Dollar Sales by Segment - Console Game Software/Hardware, PC Game Software, and Accessories and Peripherals (includes corresponding Graph/Chart)
  • Video Games Software: Market Basics
  • Spending on Video Games in 2008 Registers Smart Increase
  • Rise in Broadband Access, Bandwidth and Social Networking Sites Drive Online Gaming
  • Table 31: Key Point of Internet Access for Online Gamers in the US for 2008 By Age Group (includes corresponding Graph/Chart)
  • Table 32: Online Games Market in the US: Percentage Breakdown by Game Type for the Year 2007 (includes corresponding Graph/Chart)
  • Competition Heating Up
  • The New Battling Order in the Software Market
  • Table 33: US Video Game Software Market (2007, 2009 & 2011): Percentage Breakdown of Dollar Sales by Platform - Nin Wii, Xbox 360, PlayStation 3, Nin Dual Screen, PlayStation Port, PlayStation 2, Nin Game Boy Advance, Nin GameCube and Xbox (includes corresponding Graph/Chart)
  • Console Hardware: Who' s Leading
  • Table 34: Video Game Console Market in the US (2007 & 2008): Percentage Share Breakdown of Dollar Sales by Key Players - Nintendo, Sony and Microsoft (includes corresponding Graph/Chart)
  • Table 35: 7th Generation Consoles in the US (2008): Percentage Share Breakdown of Unit Sales by Console Systems - Wii, Xbox 360 and PS3 (includes corresponding Graph/Chart)
  • Table 36: US Video Games Market (2008): Percentage Breakdown of Total Time Spent by Gamers on Video Games by Console - PlayStation 2, Xbox 360, Wii, Xbox, PlayStation 3, GameCube and Others (includes corresponding Graph/Chart)
  • Publishers Keen to Enhance Product Portfolio
  • Mobile Gaming - ' All Set' to Grow
  • Video Games Find Success in the Retail Sector
  • Retail Stores
  • Online Outlets
  • Specialty Video Stores
  • Other
  • Table 37: US Video Games Market (2006): Percentage Share Breakdown by Distribution Channel - Department/ Major Chains, Direct Mail/E-commerce, Electronics/Video Store, Food/Drug Store, Mass Merchant/Discount Store, Toy Store, and Others (includes corresponding Graph/Chart)
  • Table 38: Leading Video Game Retailers in the US Market for 2006: Percentage Market Share for Best Buy, Circuit City, GameStop, Target, Toys ' R' Us, Wal-Mart, and Others (includes corresponding Graph/Chart)
  • Table 39: US Video Games Market (2006): Percentage Market Distribution of Home Console Software, Home Console Hardware, Portable Software, and Portable Hardware by Leading Retailers - Wal-Mart, Best Buy, Target, GameStop, and Toys ' R' Us (includes corresponding Graph/Chart)
  • Digital Distribution Gathers Momentum
  • Prominent Game Titles and New Consumers
  • Changing Demographics: A Primer Driver
  • Table 40: Video Game Users in the US for 2008: Percentage Share Breakdown by Age Group - Below 18 years, 18-49 years, and 50+ years (includes corresponding Graph/Chart)
  • Table 41: Online Gamers in the US in 2008: Percentage Share Breakdown by Gender - Male and Female
  • Table 42: Mobile Gamers in the US Market for 2008: Percentage Market Share by Gender - Female and Male
  • Table 43: US Video Games Industry (2007): Percentage Breakdown of Gamers (Casual and PC or Console) by Age Group (includes corresponding Graph/Chart)
  • Table 44: US Video Games Industry (2007): Percentage Breakdown of Gamers (Casual and PC or Console) by Gender (includes corresponding Graph/Chart)
  • Choice of Content
  • Table 45: Video Game Market in the US (2007): Game Preferences by Genre (in %) (includes corresponding Graph/Chart)
  • Table 46: PC Games Market in the US (2007): Percentage Breakdown of Unit Sales by Genre (includes corresponding Graph/Chart)
  • Table 47: Video Games Market in the US (2008): Percentage Breakdown of Sales by Game Type - Games for Everyone, Games for Teens, and Games for Mature Adults (includes corresponding Graph/Chart)
  • Other Factors Driving Revenue Growth
  • Table 48: US Video Games Industry (2007-2010): Percentage Breakdown of Advertising Expenditure by Category - Web-Based Video Games, Advergames, and Console & PC-based Video Games (includes corresponding Graph/Chart)
  • Hollywood and Video Games
  • Films Inspired by Games
  • Video Game Title Rights Purchased in the Recent Past
  • Games Borrow from Films
  • Video Games Content: Cause for Concern
  • ESA: A Dedicated Platform for Interactive Game Publishers
  • Chart Toppers
  • Top 10 Video Game Publishers in the US - 2008
  • Table 49: Leading Video Game Publishers in the US (2008): Percentage Market Share Breakdown of Leading Game Publishers - Nintendo, Take 2,MTV Games, Ubisoft, Sony, Sega, THQ, Microsoft, Square Enix and Others (includes corresponding Graph/Chart)
  • Top 3 Game Titles in 2008
  • Table 50: Leading Gaming Software Titles in the US (2008): Breakdown of Unit Sales of Top Titles - Wii Play, Madden 2009 and Theft Auto IV (In Thousands) (includes corresponding Graph/Chart)
  • Top 10 PC Game Titles for 2008
  • Leading Binary Runtime for Wireless (BREW) Mobile Games for 2008
  • Top Selling Video Game Titles in the US in 2007 (By Unit Sales)
  • Table 51: Video Games Market in the US (2007): Breakdown of Unit Sales of Top Titles - Halo 3, Wii Play With Remote, Call of Duty 4: Modern Warfare, Guitar Hero III: Legends of Rock, Super Mario Galaxy, Pokemon Diamond, Madden NFL 08, Guitar Hero 2, Assassin' s Creed, and Mario Party 8 (In Thousands) (includes corresponding Graph/Chart)
  • Listing of Top 10 PC Game Titles for the Year 2007
  • Leading Players in the US Video Games Market - 2007
  • Table 52: US Video Games Market (2007): Leading Players - Nintendo, Sony Play Station, Mattel, Microsoft Xbox, and Hasbro Ranked in terms of Dollar Sales (in US$ Million) (includes corresponding Graph/Chart)
  • Leading Players in the North American Mobile Gaming Industry - 2007
  • Table 53: North American Mobile Gaming Industry (2007): Percentage Breakdown of Dollar Sales of Leading Players - EA Mobile, Glu Mobile, Gameloft, Capcom Entertainment, Namco, Hands-On Mobile, GOSUB 60, Konami, Superscape, RealNetworks and Others (includes corresponding Graph/Chart)
  • Product Introductions/Enhancements
  • Strategic Corporate Developments
  • Key US Players
• B. Market Analytics
  • Table 54: US Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 55: US Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 56: US 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

2. CANADA

• A. Market Analysis
  • Outlook
  • Market Scenario
  • Table 57: Video Games Hardware Market in Canada (2008): Percentage Share Breakdown of Sales by Console (includes corresponding Graph/Chart)
  • Table 58: Portable Consoles Market in Canada (2008): Percentage Share Breakdown of Unit Sales by Key Players - Nintendo & Sony
  • Regulatory Mechanism
  • Chart Toppers - 2007
  • Top-3 Video Game Titles in Canada (2007)
  • Product Launch
• B. Market Analytics
  • Table 59: Canadian Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 60: Canadian Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 61: Canadian 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

3. JAPAN

• A. Market Analysis
  • Outlook
  • Industry Overview
  • Japanese Video Games Market Witnesses Slowdown in 2008
  • Table 62: Home Video Games Software Market in Japan (2006-2008): Percentage Breakdown of Unit Sales of Leading Console Software - Nintendo DS / Lite, Wii, PSP, PlayStation2, PlayStation3, Xbox360, Gamecube and Game Boy Advance / SP / Micro (includes corresponding Graph/Chart)
  • Expanding Demographics and New Markets to Revive Japanese Video Games Market
  • Japanese Home Video Gaming Sector
  • Table 63: Home Video Games Market in Japan (2003-2007): Percentage Breakdown of Dollar Sales by Segment - Hardware & Software (includes corresponding Graph/Chart)
  • Table 64: Console Hardware Sales in Japan (2008): Breakdown by Select Console System (In Thousand Units) (includes corresponding Graph/Chart)
  • Chart Toppers
  • Top-Selling Video Game Titles in Japan in 2009*
  • Table 65: Japanese Video Games Industry (2007): Percentage Breakdown of Dollar Sales of Leading Players - Nintendo, Namco Bandai, Square-Enix, Konami, Capcom, Sega, Pokemon, Koei, Banpresto, Sony and Others (includes corresponding Graph/Chart)
  • Table 66: Japanese Arcade Gaming Industry (2005-2007): Annual Sales in Yen Billion (includes corresponding Graph/Chart)
  • Big Players, Big Games
  • Japanese Cartoons ' Anime' Invade Video Games
  • Foreign Developers to Tap Japanese Market
  • Happinet Corporation & Gaming Market - Rising Synergies
  • Regulatory Mechanism
  • A Recent Past Perspective
  • Table 67: Japanese Market for Video Games (2005): Percentage Share Breakdown of Software Sales by Genre - Action, Adventure, Action Adventure, Role-Playing, Action Role-Playing, Fighting Action, Simulation Role-Playing, Puzzle, Racing, Sports, Simulation, Shooting, and Others (includes corresponding Graph/Chart)
  • Japanese Market for Video Games: Features of Next Generation Video Game Consoles
  • Product Launches
  • Strategic Corporate Developments
  • Key Japanese Players
• B. Market Analytics
  • Table 68: Japanese Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 69: Japanese Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 70: Japanese 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4. EUROPE

• A. Market Analysis
  • Outlook
  • Overview of the European Video Games Industry
  • Table 71: European Video Game Consoles Market (2006-2008): Installed Base By Platform - Microsoft Xbox 360, Nintendo Wii, and Sony PlayStation 3 (In Thousands) (includes corresponding Graph/Chart)
  • Demographics of the European Gaming Industry
  • Wireless Gaming - Better Explained
  • Product Launches
  • Recent Industry Activity
• B. Market Analytics
  • Table 72: European Recent Past, Current & Future Analysis for Video Games Software by Geographic Region - France, Germany, UK, Italy, Spain, Russia and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 73: European Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 74: European Historic Review for Video Games Software by Geographic Region - France, Germany, UK, Italy, Spain, Russia and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 75: European Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 76: European 10-Year Perspective for Video Games Software by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, UK, Italy, Spain, Russia and Rest of Europe for Years 2006, 2009 & 2015 2005 (includes corresponding Graph/Chart)
  • Table 77: European 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4a. FRANCE

• A. Market Analysis
  • Outlook
  • Video Games Market in France to Witness Growth
  • Historical Facts
  • Table 78: Leading Companies in the French Entertainment Software Market for 2002, 2003 and 2004: Percentage Breakdown of Value Sales for Electronic Arts, Vivendi, Atari (Infogrames), Ubi Soft, Eidos, Activision, Konami and Others (includes corresponding Graph/Chart)
  • Product Launches
  • Strategic Corporate Developments
  • Key French Players
• B. Market Analytics
  • Table 79: French Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 80: French Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed with Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 81: French 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4b. GERMANY

• A. Market Analysis
  • Outlook
  • Market Overview
  • Product Launch
• B. Market Analytics
  • Table 82: German Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 83: German Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 84: German 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4c. THE UNITED KINGDOM

• A. Market Analysis
  • Outlook
  • Overview
  • Distribution Scenario
  • Table 85: UK Market for Video Games (2006): Percentage Share Breakdown by Channel - Specialists, Non-specialists, Supermarkets and Pure-play online retailers (includes corresponding Graph/Chart)
  • UK Video Games Market Witnesses Another Good Year of Performance in 2008
  • Console Software Leads the Way for UK Games and Leisure Market
  • Table 86: UK Games & Leisure Market (2006-2008): Percentage Breakdown of Dollar Sales by Segment - Console Software, Console Hardware and PC Leisure & home (includes corresponding Graph/Chart)
  • Table 87: UK Console Software Market (2007 & 2008): Percentage Breakdown of Dollar Sales by Console Software - Nintendo Wii, Microsoft Xbox 360, Nintendo DS, Sony Playstation 3 (PS3), Sony Playstation 2 (PS2) and Others (includes corresponding Graph/Chart)
  • New Releases to Drive Video Games Market in 2009
  • Table 88: UK Games Software Market (2006-2008): Number of New Releases in Units (includes corresponding Graph/Chart)
  • Advergaming - Target Customers
  • Chart Toppers
  • Top Selling Video Game Titles in the UK for 2008
  • Top 10 Best Selling Video Game Titles in 2007
  • Leading Players in Video Game Publishing
  • Table 89: UK Video Game Market (2007): Percentage Breakdown of Dollar Sales for Leading Players - Electronic Arts, Nintendo, Ubisoft, Activision, THQ, Sony, Microsoft, Sega, and Others (includes corresponding Graph/Chart)
  • Market Trends & Issues
  • Disposable Incomes Fuel Video Games Sales
  • Educational Games Hold Out
  • Fantasy Themes Offer Fantastic Prospects
  • Pop Stars, Music, & Video Games Combo Could Spell Success
  • Piracy: The Biggest Spoilsport
  • Entertainment & Leisure Software Publishers Association: Collective Identity
  • TIGA: Independent Games Developers Get Together
  • Product Launches
  • Strategic Corporate Developments
  • Eidos Plc - A Key Player in the UK Market
• B. Market Analytics
  • Table 90: UK Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 91: UK Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 92: UK 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4d. ITALY

• A. Market Analysis
  • Outlook
  • Overview
  • Market in the Recent Past
  • Top Selling Video Game Titles in Italy in 2005 (Based on Unit Sales)
  • Table 93: Italian Market for Console Video Games (2005): Percentage Share Breakdown of Consoles Sold by Platform - DS, GBA, GameCube, PSP, PlayStation 2, Xbox, and Xbox 2 (includes corresponding Graph/Chart)
  • Table 94: Italian Market for Console Video Games (2005): Percentage Share Breakdown of Consoles Installed by Platform - DS, GBA, GameCube, PSP, PlayStation2, Xbox, and Xbox 2 (includes corresponding Graph/Chart)
  • Table 95: Leading Italian Retailers of Console Video Game Software (2005): Percentage Market Share by Retailer - Auchan, Blockbuster, Carrefour, Coop, EB Games, Fnac, Media World, Pergioco, UniEuro/PC City, and Others (includes corresponding Graph/Chart)
  • Table 96: Leading Italian Retailers of PC CD-ROM Entertainment Video Game Software (2005): Percentage Market Share by Retailer - Auchan, Carrefour, Computer Discount, Coop, EB Games, Fnac, Media World, Pergioco, UniEuro/PC City, and Others (includes corresponding Graph/Chart)
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 97: Italian Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 98: Italian Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 99: Italian 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4e. SPAIN

• A. Market Analysis
  • Outlook
  • Online Gaming is Hot in Spain
  • Gaelco - A Major Spanish Player
• B. Market Analytics
  • Table 100: Spanish Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 101: Spanish Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 102: Spanish 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4f. RUSSIA

• A. Market Analysis
  • Outlook
• B. Market Analytics
  • Table 103: Russian Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 104: Russian Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 105: Russian 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

• A. Market Analysis
  • Outlook
  • Product Launch
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 106: Rest of Europe Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 107: Rest of Europe Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 108: Rest of Europe 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

• A. Market Analysis
  • Outlook
  • Asia-The Next Hotbed for Gaming
  • An Overview of Video Games Market in Asia-Pacific
  • Swift Growth Ahead for Online Video Games Industry in Asia-Pacific
  • Table 109: Online Games Market in Asia-Pacific (2007): Percentage Breakdown of Revenues by Country (includes corresponding Graph/Chart)
  • China
  • Industry Overview
  • Online Games Industry Registers Buoyant Growth in China
  • Licensing - A Strategy Driving Video Games Market in China
  • Online Games Transforms Industry' s Revenue Streams
  • China - A Major Emerging Hub and Exporter of Online Games
  • Government Support for Online Games
  • Mobile Games Make a Mark in China
  • Piracy - A Serious Concern to the Chinese Market
  • Multiplayer Online Games Change Gaming Market
  • ARPU Witnesses A Steady Rise in the Online Gaming Market
  • Table 110: Chinese Online Gaming Market (2005-2013): Breakdown of Average Revenue Per User (ARPU) (In US$) (includes corresponding Graph/Chart)
  • Table 111: Massively Multiplayer Online Role Playing Games (MMORPG) Market in China (2005-2011): Breakdown of Average Revenue Per User (ARPU) (In US$) (includes corresponding Graph/Chart)
  • Table 112: Casual Games Market in China (2005-2011): Breakdown of Average Revenue Per User (ARPU) (In US$) (includes corresponding Graph/Chart)
  • Table 113: Paying Online Gamers in China: Percentage Market Penetration for Years 2007, 2009, 2011, and 2013 (includes corresponding Graph/Chart)
  • Table 114: Internet Penetration Rate in China in Comparison With Other Countries As of the Year 2008 (includes corresponding Graph/Chart)
  • Table 115: Online Games Market In China (2005 & 2008): Percentage Share Breakdown of Leading Players - Shanda, NetEase, Tencent, The9, Changyou, NetDragon, Kingsoft and Others (includes corresponding Graph/Chart)
  • Domestic Players Face Increased Competition
  • From Hardware to Software
  • Internet Cafes Propels Gaming Market
  • Trouble in Paradise
  • Industry Highlights in the Recent Past
  • Table 116: Primary Places for Online Gaming in China in 2005 (includes corresponding Graph/Chart)
  • Leading Online Gamers in China in 2004
  • Table 117: Export Value Sales for Video Games from China in 2005: Revenue Sales for the Period January - December (includes corresponding Graph/Chart)
  • India
  • Indian Video Game Industry to Witness Tremendous Growth
  • Mobile and PC Games Share Top Honors in Indian Gaming Market
  • Opportunities and Threats for Indian Gaming
  • India- A Preferred Destination for Developing Games
  • Demographic Trends
  • Online Games Market Exhibit Robust Growth
  • Korea
  • South Korean Market - An Insight
  • Casual, Mobile and PC Games Drive South Korean Video Game Industry
  • Table 118: Video Games Market in Korea (2007): Percentage Share Breakdown of Value Sales by Category - Hardware (Devices) & Software (Titles)
  • Australian Video Games Industry
  • Leading Video Games/PC Games in Australia for 2008 (In terms of Unit Sales)
  • New Zealand: A Developers' Paradise
  • Product Launches
  • Strategic Corporate Developments
  • NetEase.Com, Inc. (China) - A Key Player in Asia-Pacific
• B. Market Analytics
  • Table 119: Asia-Pacific Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 120: Asia-Pacific Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 121: Asia-Pacific 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

6. MIDDLE EAST

• A. Market Analysis
  • Outlook
• B. Market Analytics
  • Table 122: Middle East Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 123: Middle East Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 124: Middle East 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

7. LATIN AMERICA

• A. Market Analysis
  • Outlook
  • Mexico: A Potential Market for Electronic Games
  • Changing Cultural Trends Augurs Well for Mexican Video Games Industry
  • Brazilian Video Games Industry Witnesses Significant Growth
  • Piracy Mars Brazilian Video Games Industry
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 125: Latin American Recent Past, Current & Future Analysis for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
  • Table 126: Latin American Historic Review for Video Games Software by Platform - Console Games, Handheld Games, PC Games, Online Games, and Wireless Games Independently Analyzed by Annual Sales in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)
  • Table 127: Latin American 10-Year Perspective for Video Games Software by Platform - Percentage Breakdown of Dollar Sales for Console Games, Handheld Games, PC Games, Online Games, and Wireless Games for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE