Greeting Cards

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. Market Snapshots

2. Outlook

• Futuristics: Evolving Trends in 2006-2007 & Beyond
• ATM - A Retailing Medium! - A Peek into What the Future Holds
• Worldwide Market Analysis
• Analysis by Region
• Analysis by Product Segment
• Analysis by Occasion

3. Industry Overview

• “A Sketch of Present Industry Scenario”
• A Holistic Scan of the Greeting Cards Market
• Terrorist Threats & the Menace of War: How Has it Enlivened the Practice of Sending Cards?
• Demographics/Lifestyles & Cards: Drawing a Parallel
• Companies Fight to Remain Relevant Amidst Shifting Demographics…
• A Psychographic Profile of Customer Groups
• Factors Boosting Sales…
• Growth Drivers (On a Scale of 1-10)

4. Market Trends

• Traditional Greetings Cards vs. Electronic Greetings Cards
• Valentine Cards are a Passe, How About an ‘Anti-Valentine’?
• Hilarious Greeting Cards Put the Fun Back into Wishing
• Greeting Cards Business in Wedding Season
• Greeting Card Industry is Booming
• New Occasions Pep-up Usage Rates
• Men Twice as Likely to be Enthralled by E-greeting Cards Than Women
• Vendors Innovate to Stay Ahead
• Convenience: The Hidden Talisman for Every Successful Marketing Strategy
• Steep Fall in Calendars Business
• Emerging Technologies Muscle Growth
• Promotional Programs: A Euphemized Mechanism to Ensnare Customers
• Heavy Non-Seasonal Discounts
• High Voltage Promotional Campaigns
• Environmentalism Has Manufacturers Rummaging Through Eco-friendly Options
• Recycled Paper Greeting Cards: The In Thing
• Christmas Cards Go Green
• Greeting Cards Get Hipper
• Saying Thank You: The Newfound Buzz Word
• Workplace Greetings Attain Commonplace Stature
• Increased Demand for Cards Among the Blind
• Sympathy Cards - Help Sail Through Difficult Times
• Innovative Strategies - Order of the Day
• Supermarkets - A New Haven
• Strategic Perspective
• Online Greetings Sites Hit the Peak of Valentine Traffic
• Licensing Agreements: Building Blocks for Improved Sales Turnover

5. Electronic Greeting Cards

• Electronic Greeting Cards Complement the Virtual World
• Are E-greeting Cards Cannibalizing the Traditional Paper-based Cards?
• E-greeting Cards Adopt Subscription based Business Model
• Avid E-greeting Card Users Can No Longer Hitch a Free Ride On the Web
• E-greeting Cards Fire Swedish Imagination
• SMS and Online Greeting Cards: Boon or Bane

6. Greeting Cards - Freeze Frame

• Expression Through Cards: An Undying Tradition Persevering Through Time
• What Makes a Greeting Card a Valued & Thoughtful Gift?
• History of Greeting Cards: A Peek Into Its Intriguing Origin I
• Popular Christmas Cards: Trick Cards
• Types of Trick Cards
• Legendary Artists: Documenting Creativity Through the Ages
• John Calcott Horsley (1817-1903)
• Louis Prang (1824-1909): Father of the American Christmas Card
• Esther Allen Howland (1828-1904): An Emblematic Trendsetter Ensconced in Time
• George C. Whitney (1842-1915): Renowned for Valentine Verses
• Kate Greenaway (1846-1901): Pioneering Card Designer of the Victorian Era
• Ellen H. Clapsaddle (1865-1934): A Great Artist
• Joyce C. Hall (1891-1982): Creator of Famous Hallmark Company
• George Burkhardt: Propagator of Noble Causes
• Greeting Cards in the 21st Century
• Internet as a Medium to Celebrate & Socialize: A Boon to E-Greetings Cards
• The Fiasco of the Much Touted Online Valentine Messages

7. Occasions, Celebrations & Holidays:

• Valentine’s Day Cards - Evolution Through Decades: 1920s-2000s
• Facts about Valentine’s Day Cards
• Present Trends
• Father’s Day & Mother’s Day: A Tribute to Parenthood
• Father’s Day
• Trends
• Mother’s Day
• Trends
• Halloweens Day: A Spooky Homage to Immortality
• Christmas/New Year: There’s Money in Festivities
• Christmas
• New Year' s Eve/Day
• Chinese New Year
• Easter, Three Kings Day & Thanksgiving Day: Milking Cash from Religious Events
• Easter
• Three Kings Day
• Thanksgiving
• Passover
• Weddings: A Season for Cash Registers to Chime with the Wedding Bells
• Anniversaries: Celebrating Milestones in Camaraderie
• Birthdays: The World’s Best-Loved Reason to Celebrate

8. Distribution Channels

• Direct Retail Outlets
• Retail Greeting Card Sales Through Traditional Distribution Outlets
• Table 1: US Greeting Cards Market (2005 & 2006): Percentage Breakdown of Value Sales by Distribution Outlet - Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food, Discount Party Stores, Dollar Stores and Others (includes corresponding Graph/Chart)
• Indirect Retail Outlet
• Online/Virtual Retailing

9. Product Overview

• Greeting Cards - A Definition
• Business Greeting Cards
• New Styles
• Disposable Feature
• Additional Features
• Prospects
• C.A.R.D System: Endorsing the Tradition of OfferingBusiness Cards
  • Advantages of the C.A.R.D. System
  • Applications of the Card System
  • Kids’ Greeting Cards
  • UNICEF Greeting Cards

10. Competitive Climate

• Hallmark & AG: A Competitive Profile of the Two Battle Scarred Warhorses
• Who Wields the Leadership Scepter?
• What Makes Hallmark a Hallmark in the Cards Arena?
• American Greetings’ Recipe for Online Success
• Hallmark & AG: Insights Into Ploys & Strategies Adopted by the Antagonists
• The Tussle in the E-Greeting Arena…

11. Product Innovations/Introductions

• Cellyspace Introduces Web-Based Mobile Greeting Card Creator
• American Greetings’ eCard Division Releases Paper Photo Cards
• IdeaEdge Introduces Online Greeting Cards And Gift Cards For American Idol Fans
• Shutterfly Releases New Line of Holiday Cards
• Gallery Collection Introduces Line of Business Thanksgiving Cards
• Hallmark Unveils New Line of Holiday Business Card
• American Greetings Launches Mobile E-Card
• Running Rhino Launches New Series of Cards
• Hallmark Launches New Series of Cards
• Artist and Yolande Letshou Launches New Fashion Merchandise
• Spectrum Launches SpinCard Greeting Cards
• Digital Inbox Launches Online Video Greeting Cards
• Here You Go Launches Free e-Cards
• American Greetings Brings Back Holly Hobbie Character
• American Greetings Introduces ‘Patchwork of Love’ Online Program
• ITC Releases ‘Expressions Regalia’ Collection of Cards
• UNICEF Launches New Eid Al Fitr Cards
• Clinton Cards Releases Gay Greeting Cards
• Pointe Five Releases New Line of Greeting Cards for Inmates
• Nihon Hallmark Introduces New Designs
• Noel Leeming and Bond & Bond Launches New Plastic Gift Cards
• Kien Vang Exhibits Newly Released Greeting Cards
• Realeyes3D Launches ‘Chinese New Year’ Edition of w-Greetings™
• Traffix Officially Launches EZ-Greets™
• Art Strings Releases Music Greeting Cards
• Up With Paper Introduces New 3D Cards
• Prayas Introduces Greeting Cards for Diverse Occasions
• Cardthartic Introduces Passages Pet Condolences Cards
• Meditation Art Introduces Meditation Greeting Cards
• ITC Unveils New Christmas, New Year Greeting Cards
• Archies Introduces Paid E-card Services
• HelpAge India Unveils New Greeting Cards

12. Recent Industry Activity

• PhotoWorks Forms Partnership With Grandparents.Com
• Coinstar Partners With Clinton Cards To Add Gift Card Program
• American Greetings Enters Into A Deal With Muhammad Ali
• American Greetings To Acquire PhotoWorks
• Riverdale Publishing Receives £ 1 Million Towards Business Expansion Program
• PhotoChannel To Support Costco USA
• Nickelodeon Forms Licensing Agreement With Shutterfly
• American Greetings Enters Into Partnership With Comedy Central
• American Greetings To Market Prepaid Products of Other Retailers
• Gallery Collection to Use Agri-Based Inks
• Archies Opens New Brand Store
• American Greetings Properties Expands Relationship With Fox Home Entertainment
• American Greetings Announces Closure of Mississippi Unit
• Archies To Launch 250 Stores By 2010
• New Breed Logistics Receives Contract from Hallmark
• Shutterfly Enhances Manufacturing Operations
• Carlton Cards and Comedian Ellen DeGeneres Collaborate
• Cartoon Network Joins Hands with Hallmark
• Riverdale Acquires UK Card Publishing
• Alan Fort Acquires Greeting Card Group
• Flying Brands Purchases Greeting Direct to Boost Product Portfolio
• Marian Health Greeting Cards Takes over Renaissance Greeting Cards
• Designer Greetings Acquires Cardsmart Chain of Retail Stores
• 4Kids Entertainment Enters into Licensing Agreement with American Greetings
• Ebony Magazine Ties up with American Greetings
• Winn-Dixie Rewrites Contract with Hallmark Cards
• Warner Bros. Extends Partnership with Hallmark Cards
• Factory Card & Party Outlet Enters into a Joint Alliance with Premier Greetings
• BrandMuscle in a Contract with Hallmark
• Touchpoint Upgrades Cardstore.com
• Dicksons Gifts Acquires Lawson Falle Publishing
• UNICEF Collaborates with Hallmark
• American Greetings Takes Over European Manufacturer of Gift-Wrappers
• International Greetings Acquires Anker International
• ITC Enters Into Agreement With SOS Children’s Village Of India
• Advent Acquires Stake in Herlitz
• FCPO Entered into an Agreement with Paramount Cards
• International Greetings Shifts Production Facility
• BrandMuscle in a Contract with Hallmark
• Touchpoint Upgrades Cardstore.com

13. Focus on Select Players

• American Greetings Corporation (USA)
• Archies Greetings and Gifts Ltd (India)
• Avanti Press, Inc. (USA)
• Carlton Cards Ltd. (UK)
• Clinton Cards PLC (UK)
• Current Inc. (USA)
• Factory Card & Party Outlet Corp. (US)
• Hallmark Cards, Inc. (USA)
• International Greetings Plc (UK)
• ITC Packaging & Printing Business Division (India)
• John Sands (Australia & New Zealand)
• Marcel Schurman (USA)
• Simon Elvin Ltd. (UK)
• UNICEF (US)
• Vintage Cards and Creations Pvt. Ltd. (India)

14. Global Market Perspective

• Table 2: World Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (Excluding Japan), Middle East & Africa And Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 3: World Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 4: World Long-term Projections for Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 5: World Long-term Projections for Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 6: World 10-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 7: World 10-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 8: World Recent Past, Current & Future Market Analysis for Seasonal Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 9: World Recent Past, Current & Future Market Analysis for Seasonal Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 10: World Long-term Projections for Seasonal Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 11: World Long-term Projections for Seasonal Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 12: World 10-Year Perspective for Seasonal Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 13: World 10-Year Perspective for Seasonal Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe,Asia- Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003,2007 & 2012 (includes corresponding Graph/Chart)
• Table 14: World Recent Past, Current & Future Market Analysis for Everyday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 15: World Recent Past, Current & Future Market Analysis for Everyday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 16: World Long-term Projections for Everyday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 17: World Recent Past, Current & Future Market Analysis for Everyday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 18: World 10-Year Perspective for Everyday Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 19: World 10-Year Perspective for Everyday Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 20: World Recent Past, Current & Future Market Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa & Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 21: World Recent Past, Current & Future Market Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa & Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 22: World Long-term Projections for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa & Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 23: World Recent Past, Current & Future Market Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa & Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 24: World 10-Year Perspective for Other Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 25: World 10-Year Perspective for Other Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 26: World Recent Past, Current & Future Market Analysis for Seasonal Greeting Cards by Occasion - Christmas/New Year, Valentine’s Day and Other Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 27: World Recent Past, Current & Future Market Analysis for Seasonal Greeting Cards by Occasion - Christmas/New Year, Valentine’s Day and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 28: World Long-term Projections for Seasonal Greeting Cards by Occasion - Christmas/New Year, Valentine’s Day and Other Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 29: World Long-term Projections for Seasonal Greeting Cards by Occasion - Christmas/New Year, Valentine’s Day and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 30: World 10-Year Perspective for Seasonal Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for - Christmas/New Year, Valentine’s Day and Other Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 31: World 10-Year Perspective for Seasonal Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Christmas/New Year, Valentine’s Day and Other Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 32: World Recent Past, Current & Future Market Analysis for Christmas/New Year Greeting Cards by Geographic Region - US, Canada, Japan, Europe,Asia- Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 33: World Recent Past, Current & Future Market Analysis for Christmas/New Year Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 34: World Long-term Projections for Christmas/New Year Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 35: World Long-term Projections for Christmas/New Year Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 36: World 10-Year Perspective for Christmas/New Year Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 37: World 10-Year Perspective for Christmas/New Year Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 38: World Recent Past, Current & Future Market Analysis for Valentine’s Day Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 39: World Recent Past, Current & Future Market Analysis Valentine’s Day Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 40: World Long-term Projections for Valentine’s Day Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 41: World Long-term Projections Valentine’s Day Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 42: World 10-Year Perspective for Valentine’s Day Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 43: World 10-Year Perspective for Valentine’s Day Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 44: World Recent Past, Current & Future Market Analysis for Other Seasonal Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 45: World Recent Past, Current & Future Market Analysis for Other Seasonal Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 46: World Long-term Projections for Other Seasonal Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 47: World Long-term Projections for Other Seasonal Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 48: World 10-Year Perspective for Other Seasonal Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 49: World 10-Year Perspective for Other Seasonal Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 50: World Recent Past, Current & Future Market Analysis for Everyday Greeting Cards by Occasion - Birthday, Anniversary, and Other Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 51: World Recent Past, Current & Future Market Analysis for Everyday Greeting Cards by Occasion - Birthday, Anniversary, and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 52: World Long-term Projections for Everyday Greeting Cards by Occasion - Birthday, Anniversary, and Other Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 53: World Long-term Projections for Everyday Greeting Cards by Occasion - Birthday, Anniversary, and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 54: World 10-Year Perspective for Everyday Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Birthday, Anniversary, and Other Markets for Years 2003, 2007 & 2015 (includes corresponding Graph/Chart)
• Table 55: World 10-Year Perspective for Everyday Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Birthday, Anniversary, and Other Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 56: World Recent Past, Current & Future Market Analysis for Anniversary Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 57: World Recent Past, Current & Future Market Analysis for Anniversary Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 58: World Long-term Projections for Anniversary Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 59: World Long-term Projections for Anniversary Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 60: World 10-Year Perspective for Anniversary Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 61: World 10-Year Perspective for Anniversary Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012
• Table 62: World Recent Past, Current & Future Market Analysis for Birthday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 63: World Recent Past, Current & Future Market Analysis for Birthday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 64: World Long-term Projections for Birthday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 65: World Long-term Projections for Birthday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 66: World 10-Year Perspective for Birthday Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 67: World 10-Year Perspective for Birthday Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 68: World Recent Past, Current & Future Market Analysis for Other Everyday Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales sFigures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 69: World Recent Past, Current & Future Market Analysis for Other Everyday Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 70: World Long-term Projections for Other Everyday Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 71: World Long-term Projections for Other Everyday Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 72: World 10-Year Perspective for Other Everyday Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 73: World 10-Year Perspective for Other Everyday Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 74: World Recent Past, Current & Future Market Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 75: World Recent Past, Current & Future Market Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 76: World Long-term Projections for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 77: World Long-term Projections for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 78: World 10-Year Perspective for Other Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 79: World 10-Year Perspective for Other Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • Market Overview
  • Demographics
  • A Current & Future Analysis
  • By Product Segment
  • By Occasion
  • Distribution Channels
  • Table 80: US Greeting Cards Market (2005 & 2006): Percentage Breakdown of Sales by Distribution Outlet - Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food, Discount Party Stores, Dollar Stores and Others (includes corresponding Graph/Chart)
  • A Peek into Niche Markets
  • Religious Cards
  • Inspirational Cards
  • Major Trends
  • E-Greetings Pickup in this Holiday Season
  • Greeting Card Suppliers Look for Diversification
  • Sales of Cards for “Everyday Situations” Outstrip“Occasion-Specific Cards”
  • Greeting Card Companies Cash-In On America’sEthnic & Demographic Diversity
  • Paper Cards: Continues to be the Most PopularForm of Greeting
  • Cards Mirror Ethnic Diversity
  • Cards for Younger Generation
  • Emerging Cards
  • American Consumer - Keeping Retailers ontheir Toes
  • Shift in Consumer Focus
  • Greeting Cards Find their Way to Customers
  • Leading Companies Co-operate with Drug Stores
  • Women Dominate the Market
  • Table 81: Growth Rates of Women Card Purchasers: 2000-2007
  • Hispanics: America’s Fastest Growing Ethnic Group
  • Greeting Cards - A Lucrative Segment ofStationary & Social Expression Products
  • Table 82: US Market for Social Expression (2005 & 2006): Percentage Breakdown of Volume Sales through Chain Drug Stores by Category - Greeting Cards; Gift-wrap, Ribbons, Bows; and Party Supplies (includes corresponding Graph/Chart)
  • Card Introductions - Reflections of Innovations andChanges
  • Distribution Concepts
  • Greeting Cards Acquiring More Shelf Spacein Supermarkets
  • Strategies Applied to Capture a Larger CustomerGroup
  • The Role of Card Costs
  • A Peek into Recent Past
  • Product Innovations/Introductions
  • Recent Industry Activity
  • Key Players
  • American Greetings Corporation
  • Avanti Press Inc.
  • Current Inc.
  • Factory Card & Party Outlet Corp.
  • Hallmark Cards, Inc.
  • Marcel Schurman
  • UNICEF
  • William Arthur
• B. Market Analytics
  • Table 83: US Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 84: US Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards),Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 85: US Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 86: US Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 87: US 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 88: US 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

2. Canada

• A. Market Analysis
  • A Current & Future Analysis
  • By Product Segment
  • By Occasion
  • Nominal Influence of eCards
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 89: Canadian Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 90: Canadian Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy & Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 91: Canadian Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 92: Canadian Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 93: Canadian 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards)) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 94: Canadian 10-Year Perspective for Greeting Card by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

3. Japan

• A. Market Analysis
  • A Current & Future Analysis
  • By Product Segment
  • By Occasion
  • Market Trends
• B. Market Analytics
  • Table 95: Japanese Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 96: Japanese Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 97: Japanese Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 98: Japanese Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 99: Japanese 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 100: Japanese 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards),Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

4. Europe

• A. Market Analysis
  • A Current & Future Analysis
  • By Country/Region
  • By Product Segment
  • By Occasion
  • Strategic Corporate Developments
  • Product Launches
• B. Market Analytics
  • Table 101: European Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 102: European Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 103: European Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 104: European Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 105: European Long-term Projections for Greeting Cards by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 106: European Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 107: European Long-term Projections for Greeting Cards by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 108: European Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 109: European 10-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 110: European 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 111: European 10-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 112: European 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

4a. France

• A. Market Analysis
  • Everyday Cards Dominate Volume Sales
  • Christmas/New Year Cards Rule Occasional CardsMarket
• B. Market Analytics
  • Table 113: French Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 114: French Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 115: French Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 116: French Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 117: French 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 118: French 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

4b. Germany

• A. Market Analysis
  • A Current & Future Analysis
  • Demographics
  • Table 119: Greeting Card Market in 2006: Percentage Breakdown of Value & Volume Sales by Gender - Women & Men
  • Distribution Scenario
  • Table 120: German Greeting Cards Market (2006): Percentage Breakdown of unit Sales by Distribution Outlet - Stationary Stores, Supermarkets, Department Stores, Discounter, and Other Outlets (includes corresponding Graph/Chart)
• B. Market Analytics
  • Table 121: German Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 122: German Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 123: German Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 124: German Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 125: German 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 126: German 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

4c. Italy

• Market Analysis
• Table 127: Italian Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 128: Italian Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 129: Italian Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 130: Italian Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 131: Italian 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 132: Italian 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

4d. The United Kingdom

• A. Market Analysis
  • A Current & Future Analysis
  • Demographics and Social Factors
  • Trade Scenario
  • Significant Market Trends
  • Traditional Card Sales Plunge in the Wake ofE-Greetings
  • Launch Pad of the Commercial Brands
  • Distribution Mode
  • Greeting Cards Market in the UK: An Overview
  • The UK Greeting Cards Market: Opportunities &Threats
  • A Sneak Peek into Recent Past
  • Was Not An Easy Prey to the Slowdown
  • Englishmen Not…So Mawkish Over Romance
  • Key Players
  • Card Connection Limited
  • Carlton Cards
  • Clinton Cards Plc
  • International Greetings Plc
  • Riverdale Publishing Ltd.
  • Simon Elvin Ltd.
• B. Market Analytics
  • Table 133: UK Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 134: UK Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 135: UK Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 136: UK Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 137: UK 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 138: UK 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

4e. Spain

• Market Analysis
• Current & Future Analysis
• Table 139: Spanish Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and the Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 140: Spanish Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 141: Spanish Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 142: Spanish Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 143: Spanish 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 144: Spanish 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

4f. Russia

• Market Analysis
• Table 145: Russian Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 146: Russian Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 147: Russian Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards),Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2012 (includes corresponding Graph/Chart)
• Table 148: Russian Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2012 (includes corresponding Graph/Chart)
• Table 149: Russian 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 150: Russian 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

4g. Rest of Europe

• Market Analysis
• Christmas Card Still Popular in Dutch
• Table 151: Rest of Europe Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 152: Rest of Europe Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 153: Rest of Europe Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2012 (includes corresponding Graph/Chart)
• Table 154: Rest of Europe Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 155: Rest of Europe 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
• Table 156: Rest of Europe 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

5. Asia-Pacific

• A. Market Analysis
  • A Current & Future Analysis
  • By Product Segment
  • By Occasion
  • An Overview of Select Markets
  • Australia
  • India
  • Revival of Indian Greeting Cards Industry:An Overview
  • Demographics
  • Increasing Demand from Middle Class
  • Competitive Perspective
  • New Zealand
  • Singapore
  • Hong Kong
  • Product Innovations/Launches
  • Recent Industry Activity
  • Key Players
  • ABC Cards (Australia)
  • Archies Greetings and Gifts Ltd. (India)
  • Child Rights and You (India)
  • ITC Packaging & Printing BusinessDivision (India)
  • Vintage Cards and Creations Pvt. Ltd. (India)
  • Hallmark Cards Australia Limited (Australia)
  • John Sands (Australia)
• B. Market Analytics
  • Table 157: Asia-Pacific Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 158: Asia-Pacific Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 159: Asia-Pacific Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 160: Asia-Pacific Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 161: Asia-Pacific 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards),Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 162: Asia-Pacific 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

6. The Middle East & Africa

• A. Market Analysis
  • A Current & Future Analysis
  • By Occasion
• B. Market Analytics
  • Table 163: Middle East & African Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 164: Middle East & African Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 165: Middle East & African Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 166: Middle East & African Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 167: Middle East & African 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards),Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 168: Middle East & African 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

7. Latin America

• A. Market Analysis
  • A Current & Future Analysis
  • By Product
  • By Occasion
• B. Market Analytics
  • Table 169: Latin American Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 170: Latin American Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 171: Latin American Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 172: Latin American Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 173: Latin American 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards),Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)
  • Table 174: Latin American 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

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