Breakfast Cereals

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. Market Overview

• Current & Future Analysis
• Saturated North America Slowing Down Global Growth Rate
• Breakfast - The Most Important Meal of the Day
• A Glance at Volume Consumption
• Table 1: Global Per Capita Consumption of Breakfast Cereals (2005) (includes corresponding Graph/Chart)
• A Peek at Market Majors
• Table 2: Leading Manufacturers in the Global Market for Breakfast Cereals (2004 & 2005) - Percentage Breakdown of Value Sales for Kellogg’s, General Mills, Kraft (Post), Quaker (PepsiCo) Cereal Partners Worldwide/Nestle, Private Labels and Others (includes corresponding Graph/Chart)

2. Major Trends/Factors

• Cereal Snack Market - A Primer
• Health Concerns Drive Demand for Cereal Snacks
• Cereal Bars Gain Demand
• Manufacturers Focus on Product Promotions
• Manufacturers Target Specific Groups - Children or Adult
• Factors contributing to growth in consumer demand for Breakfast foods
• Growing Demand for Whole Grain and Sugar Less Cereals

3. Product Overview

• Breakfast Cereals -A Historical Perspective
• Breakfast Cereal Market
• Breakfast Snacks
• Breakfast Cereals by Type
• Cold Cereals
• Hot Cereals
• Advantages of Whole-Grain Breakfast Cereals
• Excessive Levels of Sugar and Fat in Breakfast Cereals Raises Concern

4. Major Breakfast Cereal Markets Worldwide

• The United States
• Canada
• Japan
• Europe
• Italy
• Ireland
• Spain
• Asia-Pacific
• China
• Australia
• India
• Taiwan
• The Middle East
• Latin America
• Chile
• Mexico

5. Product Launches/Innovations

• Kellogg Introduces Multi-Grain Corn Flakes
• Nestle Introduces Oat Cheerios
• Mornflake Introduces New Breakfast Cereal
• Quaker Introduces New Granolas and Muesli Cereals
• Kashi Launches Kashi Granola
• Nature’s Path Unveils Organic Hot Oatmeal
• Kellogg Introduces New Breakfast Cereals
• Nature’s Path Introduces Fiber-rich SmartBran
• Weetabix Launches New Wholegrain Cereal
• Bagrry’s Introduces Hi-Fiber Oats
• Mornflake Launches New Oat Brands
• The Cereal Bowl Launches Strawberry Cheesecake Oatmeal
• Kellogg Adds to Cereal Bars Line
• Kellogg Introduces Special K Chocolatey Diet Cereal
• Kellogg’s Launches Organic Breakfast Cereals
• Bagrry’s India Introduces Germinated Wheat Bran
• Kellogg Canada Launches All-Bran Guardian Cereal
• General Mills Expands Cheerios® Cereal Line with Fruity Cheerios®
• Weetabix Adds Oatibix Oat Cereal to the Portfolio
• Kellogg’s Unveils All-Bran Crunchy Oatbakes
• Kellogg’s Launches Cholesterol Reducing Optivita Breakfast Cereal
• Kellogg’s Launches Just Right Muesli Breakfast Cereal
• Kellogg Canada Launches All-Bran Honey Nut Flavor Breakfast Cereal
• The Cereal Bowl Adds Freeze N’ Flakes to Beyond the Bowl Treats Line
• General Mills and Disney to Launch Ready-to-Eat Breakfast Cereals
• General Mills Unveils French Toast Crunch
• HiPP Launches New Breakfast Cereal
• AGEF Introduces New Flavors of Cereals and Crackers
• Kellogg’s Introduces Wholegrain Cereal Range
• Brain Twist Unveils Cereal Beverage
• Kellogg’s Launches Low-Salt Corn Flakes
• Godrej Introduces Sofit Breakfast Cereals
• General Mills Reformulates Cereals
• FriToLay Unveils Quaker Oats
• Pagariya Introduces White Oats Breakfast Cereal
• Kellogg’s Launches ‘Komplete Oven Baked Muesli’
• Quaker Foods Launches New Creamy Wheat Cereal
• Kellogg' s Rolls Out Reduced Sugar Breakfast Cereals
• Kellogg' s Slashes Salt in Breakfast Cereals
• General Mills Embarks on Whole Grain
• Kellogg Canada Introduces New Cereals
• Kellogg Slashes Salt in Cereals
• McVitie’s Launches a New Breakfast Product Named a.m
• AVK Introduces ' Mix Cheese Ball'
• Kellogg' s launches New Product Series
• Capespan Launches a Range of Ready-to-Eat Breakfast Cereals
• Kashi Company Launches Kashi® Heart to Heart™
• Nestle Launches a New Breakfast Cereal
• Raisio Group Introduces New Breakfast Cereals Under Brand Name Nalle
• Kellogg’s Offers New Breakfast Cereals Along with Fox
• Hienz Introduces Two New Varieties in its Nature' s Goodness NutraLoops Cereal Line

6. Recent Industry Activity

• Altria Group Spins-Off Kraft Foods
• Susquehanna International Acquires U.S. Mills
• Ralcorp Acquires Bloomfield Bakers
• B&G Foods Acquires Kraft Foods’ Brands
• Ralcorp to Acquire Post Cereals Line from Kraft
• Nidan Juices to Venture into Baby Foods
• General Mills and Curves Partner to Offer Weight Management Brand
• OEP Holding Acquires Koninklijke Wessanen
• Healthy Food Takes Over Van’s International
• Ralcorp Acquires Parco
• Nestle Plans a Joint Venture in Russia
• Sunset Brands Acquires U.S. Mills
• Avesthagen Acquires Good Earth Foods
• Bokomo Foods Completes Acquisition of UK Cereals Ltd
• Denmark Government Bans Kellogg' s Fortified Breakfast Cereals
• Exel Becomes Service Provider of Cereal Partners Worldwide
• General Mills Displays Sugary Cereals as Healthy Children Breakfast
• Nordgetreide Establishes Plant at Saarbrucken
• Hicks, Muse, Tate & Furst Acquire Weetabix
• Nestle Enters into an Agreement with General Mills
• Cereal Partners Enters Into an Agreement with Treasure Planet
• General Mills, Inc. Acquires The Pillsbury Company from Diageo plc.
• PepsiCo Acquires The Quaker Oats Company
• Kellogg Acquires Keebler Foods Company
• Philip Morris Acquires Nabisco Holdings

7. Focus on Select Players

• General Mills Inc. (US)
• Kellogg’s (US)
• Kraft Foods Inc. (US)
• Pepsico Inc. (US)
• Nestlé S.A. (Switzerland)

8. Global Market Perspective

• Table 3: World Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 4: World Long-term Projections for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
• Table 5: World 10-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

• A. Market Analysis
  • A Saturated Cereal Market
  • Market for Granola Bars Registers Strong Growth
  • Declining Population in Children and TeenageGroup
  • Adults Abandoning Breakfast: Another Serious Issue
  • Technological and Government Initiatives
  • Competition - Players & Brands
  • Table 6: US Breakfast Cereals Market (2006): Sales of Ready-to-Eat Cereal by Leading Brands (In US$ Million) (includes corresponding Graph/Chart)
  • Table 7: Leading Players in the US Breakfast Cereals Market (2003 & 2004): Percentage Breakdown of Volume Sales for Kellogg' s, General Mills, Post (Kraft Foods), Quaker Oats (PepsiCo), Malt-O-Meal and Private Labels (includes corresponding Graph/Chart)
  • Leading Cereal Brands in the US by Producerfor the Year 2004
  • Table 8: Leading Cereal Brands in the US: Percentage Breakdown of Dollar Sales for the Year 2005 (includes corresponding Graph/Chart)
  • Product Launches
  • Strategic Corporate Developments
  • Focus on Select Players
• B. Market Analytics
  • Table 9: US Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 10: US Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. Canada

• A. Market Analysis
  • Huge Potential for US Food Products
  • Product Launches
  • Kellogg Canada - A Major Player
• B. Market Analytics
  • Table 11: Canadian Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 12: Canadian Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

3. Japan

• Market Analysis
• Table 13: Japanese Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 14: Japanese Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4. Europe

• A. Market Analysis
  • Product Launches
• B. Market Analytics
  • Table 15: European Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 16: European Long-term Projections for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • Table 17: European 10-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

4a. France

• A. Market Analysis
  • Healthcare Drives French Cereals: Chocolate CerealsLead the Way
  • Market Situation
• B. Market Analytics
  • Table 18: French Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 19: French Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4b. Germany

• A. Market Analysis
  • Market Highlights
  • Strategic Corporate Development
• B. Market Analytics
  • Table 20: German Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 21: German Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4c. Italy

• A. Market Analysis
  • Emerging Trends
• B. Market Analytics
  • Table 22: Italian Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 23: Italian Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4d. The United Kingdom

• A. Market Analysis
  • Market Scenario
  • Breakfast Cereals Market on the Rise
  • Oats make a Comeback in the UK
  • A Consolidated Market
  • Outlook
  • Historic Data
  • Table 24: UK Top 10 Breakfast Cereal Brands for 2003-2004 (In Pound Sterling (includes corresponding Graph/Chart))
  • Product Launches
  • Strategic Corporate Development
• B. Market Analytics
  • Table 25: UK Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 26: UK Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4e. Spain

• Market Analysis
• Table 27: Spanish Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 28: Spanish Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4f. Russia

• A. Market Analysis
  • Strategic Corporate Developments
• B. Market Analytics
  • Table 29: Russian Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 30: Russian Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4g. Rest of Europe

• A. Market Analysis
  • Eastern and Central Europe
  • Poland
  • Denmark
  • Czech Republic
  • Belgium
  • Hungary
  • Ireland
  • Bulgaria
  • Breakfast Cereal, the Fastest Growing BakeryProduct in Bulgaria
  • Promotional Drives to Boost Sales
  • Muesli Registers Highest Growth among CerealsFuture Prospects for Breakfast Cereals
  • Product Launch
  • Strategic Corporate Developments
  • Nestlé (Switzerland) - A Major Player
• B. Market Analytics
  • Table 31: Rest of Europe Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 32: Rest of Europe Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5. Asia-Pacific

• A. Market Analysis
  • Leading Hot Cereal Brands with Specific Flavors inAsia-Pacific
  • China
  • Changing Scenario of Chinese Food Habits
  • China - The Emerging Consumer Society
  • India
  • Australia
  • Table 33: Australian Market for Breakfast Cereals (2004): Percentage Breakdown of Value Sales for Leading Brands (includes corresponding Graph/Chart)
  • Product Launches
  • Strategic Corporate Development
• B. Market Analytics
  • Table 34: Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 35: Asia-Pacific Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

6. The Middle East

• Market Analysis
• Table 36: Middle East Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
• Table 37: Middle East Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015

7. Latin America

• A. Market Analysis
  • Market Situation
  • Bright Prospects for Breakfast Cereals inLatin America
  • Breakfast Cereals for Children on a GrowingSpree…
  • Breakfast Cereals Addressing Health Concerns
  • Sales at Convenience Stores and Supermarketswitnessing an Upward Trend
  • Key Markets
  • Chile
  • Mexico
  • Ecuador
  • Ecuador Offers Tremendous Potential forAmerican Cereals
  • Consumption Trends
  • Labeling and Packaging Trends
  • Venezuela
  • Export-Import Scenario in Recent Past
  • Table 38: Venezuelan Market for Breakfast Cereals for 2000 through 2002 (includes corresponding Graph/Chart)
  • Strategic Developments
• B. Market Analytics
  • Table 39: Latin American Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)
  • Table 40: Latin American Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE