Digital Music Distribution

Table of Contents

BULLET POINT SUMMARY

• REPORT FOCUS
• KEY POINTS

EXECUTIVE SUMMARY

INTRODUCTION

• LINEAR DISTRIBUTION
• NON-LINEAR DISTRIBUTION

CONTEXT

• DRIVING FORCE: TECHNOLOGICAL INNOVATION
• SHIFT IN CONSUMER BEHAVIOUR
• KEY TREND

OTHER CONSIDERATIONS

• VALUE EXTRACTION: CONTENT SALES MODEL
• DISTRIBUTION COST
  • Linear Distribution Model: Physical and Digital Formats
  • Non-linear Distribution Model: Digital Format
• WEB 2.0
  • Benefit 1: Incremental Content Monetisation
  • Benefit 2: Distribution Channels for Web 2.0-based Services

IMPLICATIONS

• DIGITAL MEDIA MANAGEMENT (DMM)
  • Key System Requirements: DMM
  • Deployment
• COMPARISON BETWEEN DMM AND DRM
  • Target Markets
  • License Rights
  • Copyright Law
  • DRM Evolution
  • DRM-FREE
  • Market Status
  • Value Lost Through Piracy: Example
  • Value Lost Through Loss of Other Monetisation Options
• PARALLEL MODELS

DMM: TECHNOLOGICAL APPROACH

• WEB 2.0
• PACKAGED CONTENT FILE (UMF FILE)
  • Raw Content
  • Business Rules
  • Link to Packaged File
• DIGITAL PUBLISHING
• FILE-SHARING SERVICES
• PERSONAL DEVICES
• TRANSPARENCY

BUSINESS MODELS

• USER INCENTIFICATION
• AD-SUPPORTED CONTENT SERVICES
• NEW MUSIC PRICING AND LICENSING MODELS