Mobile Social Networking

• Profile: Frengo
• Profile: Mobestar
• Profile: Sparta Social Networks
• Profile: MOKO (Loop Mobile)
• Profile: CollectiveX
• Analysis and Opportunities

Drawing upon in-depth interviews with senior executives at five companies that are involved with mobile social networking at different points along the value chain and in different ways, this report clearly explains how the mobile social networking market is structured, how it works and what the success formula is.

For each of the five profiled companies, the report first describes the service proposition and then explains the company' s market position and strategy.

This enables the mobile social networking sector to be positioned within the wider social media landscape, which is clearly mapped out. The report then analyses the relative roles of the online and mobile platforms, both of which are centrally involved in mobile social networking.

The report then concludes by explaining how to create winning mobile social networking propositions and identifying four new market opportunities that will be interesting to mobile operators, mobile service providers and new entrants.