Table of Contents
MARKET FORCES
Multi Platform
Infustry Convergence
Rich Media Content Delivery
Leverage of Corporate Assets
D2C MOBILE MUSIC SERVICE CONCEPTS
- Categories of Service Provider
- Service Concepts
- Devices
- Services
THE PROBLEM: PAIN POINT
- Off Portal Sites
- On Portal Sites
OPERATOR PERSPECTIVE
- Zero Sum Game
- Operator' s Rationale
- Mobile is a Premium Channel
- Higher Cost of Providing Network Capacity
- Provide Value-Added Merchant Services
- Analysis
SOLUTIONS
- Pricing the Value Being Delivered
- Conceptual Implementation: New Tariffing Regime
FUTURE
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