Table of Contents
INTRODUCTION
- RELATED REPORTS
- VIRTUAL MUSIC
- COMMUNICATION FAILURE: MUSIC & TECHNOLOGY INDUSTRIES
- Music Industry' s Position (Simplified)
- Technology Industry' s Position (Simplified)
- CORE THESIS
THE ‘LOST VALUE' CONUNDRUM
- CRITICAL QUESTION
- ANSWER 1: YES (THE WRONG ANSWER...)
- ANSWER 2: NO (THE RIGHT ANSWER!)
- Value Added #1: Help Technology Companies
- Value Added #2: Entertain The User
THE ROLE OF MUSIC COPYRIGHT
- HISTORIC SITUATION: BIRTH OF RECORDED MUSIC INDUSTRY
- Music Industry' s Core Commercial Model
- Present Value Of Benefits Delivered To The User
- TODAY' S SITUATION: VIRTUAL MUSIC
- Music Publishing: Also Affected
- MUSIC COPYRIGHT: WRONG CONCEPT FOR A VIRTUAL WORLD
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