Abstract
- Ten System-V Services
- Distribution: Supply Chain
- Retail Strategy
- Revenue Leverage
- Developer Community
- Security and Privacy
This report is a blueprint for a completely new music industry, which we have
called System-V.
Unlike the current music industry, System-V would be perfectly aligned with
consumer behaviour and with the powerful forces of technological change.
Today, these trends are slowing destroying the music industry but, with
System-V, we show how they could be harnessed and used to generate a new
category of revenue that could be enjoyed by record labels and music
publishers.
The music industry' s problems are so profound that a major rethink is
required. Concepts that the industry has held dear for decades now seem
increasingly redundant. The industry' s value chain, its approach to pricing,
the underlying infrastructure, the role of copyright and even the industry' s
core commercial model and its value proposition all need a radical rethink.
In a System-V world, music would be provided for free. Uncontrolled copying
and sharing would be encouraged and DRM would be removed. System-V is not a
rental model and users do not buy music. Existing copyright laws as they apply
to sound recordings would be redundant.
A thriving developer program would be a critical component of System-V.
Developers, entrepreneurs and established companies would be encouraged to
create new, value-added applications, products and services that incorporated
music, but they would not have to pay the music industry anything.
The System-V API would provide access to a wealth of information about the
world' s consumption of music and allow third parties to develop broad range of
new products, applications and services that would draw users and others into
the System-V ecosystem.
This report describes System-V in detail by covering aspects such as the
underlying strategic rationale, business considerations, infrastructure
requirements, operational aspects and enabled user services.
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