Table of Contents
Facebook Platform
- Application Programming Interface (API)
- Mass Distribution Function
- Conventional Viral Distribution Process
- Viral Distribution within the Facebook Platform
- Key Point: Opportunity
- Monetisation Environment
Limitations
- Proprietary
- Current Reality: Incompatible Platforms
- Market Requirement: Platform Independence
- Platform Licensing
- Current Reality: Facebook Platform not Licensable
- Market Requirement: Licensable Platform
- Weak on Social Data
- Market Dynamics
- New Growth: Emerging Social Networking Markets
- Limits to Growth: Facebook
- Saturation of the Application Market: User Overload
- New Distribution Channel, but Limitations
Towards a Common Platform
- Market Demand
- Analogy: Desktop Operating Systems
- Need for a Common Platform
- Competing with Partners: Application Developers
- Market Development
- Market Expansion: New Sites, New Services and New Applications
- Inter-graph Features
Market Implications
- We Design vs. You Design
- Portal Model
- Extension to P2P
- Media Distribution
- Mobile
- Facebook: The New Bowser?
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