Social Media and Content Syndication

Introduction

• User-defined Media
  • Definition: User-generated Content (UGC)
  • Definition: User-defined Media (UDM)
  • Examples
• Developer APIs
  • Portal Model: Key Assumptions
  • Problem 1: Internal Resource Bottleneck
  • Problem 2: Think Service Delivery Platform, not Service Delivery Portal
  • Summary
• Non-linear (Viral) Content Distribution

Market Application

• Step 1: Allow Users to Syndicate Features
  • Feature Syndication
  • Direct and Indirect Channels
• Step 2: Introduce a Developer API

Further Considerations

• Operational Details
  • Feature Reader
  • Feature Paglet
  • Adding Features
  • Publisher Site Considerations
• Cloning and Sharing Features
  • Peer to Peer: Using Email and IM
  • Publishing to Other Webpages
  • Basic Social Distribution: Forward to Groups
  • Advanced Social Distribution: Adding a Viral Booster Mechanism
• Commercialisation: Advertising and Branding
  • Advertising: Creating New Inventory
  • User Targeting
  • Other Commercialisation Options
  • Branding Considerations

Mobile