Ad-supported Content Services (Part 1)

Synopsis

• Subject Area
• Report Content
• Key Benefits
• Relevance
• Who Should Read this Report?
• Contributors

Executive Summary

• Ad-supported Music Services
• Other Ad-supported Content Services
• Key Success Criteria: Ad-supported Content Services

Blyk

• Offer
• Ad Volumes: Consumer Acceptability
• Advertising Formats
• Campaign Results
• User Targeting
• Repurposing Agency Creative
• Subscriber Growth
• Commercial Aspects

Pandora

• Business Aspects
• Royalty Rates
• Future Plans
• Media Approach

Imeem

• Service Operation
• On-demand Licenses
• Major Labels
• Indie Labels
• Advertising
• Media Strategy
• Revenue Share
• User Base
• Unique IP Addresses
• Rate of New User Registrations
• Music Catalogue
• Content Delivery System
• Widgets

SpiralFrog

• Target Market
• User Experience
• Music
• Advertisements
• Catalogue
• Renewable User Licenses & Service Differentiation
• Ad Targeting
• Publisher Database
• License Agreements
• Business Aspects
• Proposition to Advertisers

gBox

• Current Service

Tumri

• Context
• Platform Description
• Message Targeting
• Template-based Approach
• Distribution of Entertainment Content

Other Developments

• Widget Ad Platforms: Clearspring and Gigya
• Filmed Entertainment: BT, Joost, BSkyB
• Gaming

Key Success Criteria