Table of Contents
Synopsis
- Subject Area
- Report Content
- Key Benefits
- Relevance
- Who Should Read this Report?
Executive Summary
DVD Market: Overview
- Market Saturation
- Towards a New Format: Blu-ray or Digital?
- Quality
- Convenience
Digital Distribution: Movies
- Total Viewing Time - DVD Movies
- Proportion of Viewing Time that could be Ad-supported
- Movie Piracy & Service Positioning
Advertising
- Benchmarking Movie Viewing Time
- Sizing the Ad-supported Movie Market
Market Development
Method of Serving Advertisements
- User Experience
- Ad Formats
- More Engaging Video Ads
- Interactive Ads
- Service Portal Implementation
- IPTV Solution (e.g. Microsoft Media Center PC/Mediaroom)
- Conventional PC
- An Alternative Approach
- Mobile Ad Delivery
- Achievable Ad Revenue
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