Table of Contents
- Synopsis
- Subject Area
- Report Content
- Key Benefits
- Who Should Read this Report?
- Contributors
- Industry Transformation
- Internet Maturity
- New Competitive Landscape
- Land Grab
- Improved User Experience
- Market Timing
- Service Vision: Internet Television
- Methodology
- Market Barriers
- Future User Experience
- 1. Choice
- 2. Personalisation
- 3. Syndication
- 4. Social Features: Widgets, HTML Embeds
- 5. Web Services
- Analogy: Music Industry
- Lesson: Television Industry
- Services will enable ‘TV Browsing'
- ‘Service portals' are giving way to ‘distributed services'
- Developer Programmes: Application Programming Interfaces (APIs)
- 6. Relevant Advertising
- 7. Multi-platform Distribution
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