Table of Contents
- Synopsis
- Subject Area
- Report Content
- Key Benefits
- Who Should Read this Report?
- Contributors
- Problem Description
- Online Video and Companion Ads
- Other Considerations
- -Business Imperative
- -Ad Sales Rights
- Solution Description
- Scenario A: Single Publisher Site
- -Companion Ads
- -In-video Ads
- -Implementation Considerations
- Scenario B: Viral Distribution
- -Example 1: MySpace
- -Example 2: Long Tail Blog
- -Key Requirements
- -Technical Approach
- Scenario C: Value-added Services
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