Abstract
Say ‘Hello' to the New Mobile Content Industry
- Mobile and Online Programs
- Orange, Vodafone and Verizon
- Google, Yahoo! And Salesforce.com
- Key Success Criteria
- Detailed API Descriptions
- Detailed Future Roadmap
The report begins by describing five successful online open developer
programmes: Yahoo! Search BOSS, Google AppEngine, ebay developer, Amazon Web
Services (AWS) and Saleforce.com AppExchange.
Next, the report reviews a range of equivalent projects that are emanating
from mobile and fixed line telecoms operators: access Orange API, Verizon Open
Developer Initiative (ODI), Vodafone betavine and BT' s Web21c SDK.
The report then compares and contrasts all of these programmes in order to
identify the key success criteria for a successful platform for mobile content
service development. Also included in this part of the report is an analysis
of why the operator' s traditional approach to service development cannot be
maintained in an increasingly complex multi-platform environment.
The report then offers a view of how mobile service development platforms will
evolve in the future by allowing developers to write applications the work
across multiple operator networks and employing APIs that simultaneously offer
programmatic access device assets, mobile network asserts and assets that are
being offered by online players.
Finally, the report offers a detailed description of a technical API that
would offer mobile application developers dramatically more functionality than
anything that exists today. This part of the report also outlines solutions to
the problems of billing and payment, authentication and security.
Who Should Read this Report?
- Product management and product marketing;
- Product strategy and marketing strategy;
- Product, market and network planning;
- Executive leadership;
- Market insight and competitor intelligence;
- Business development and corporate development.
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