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Market Research Report

Music 2.0: The Theory

Published by Generator Research Contact us : +1-860-674-8796
Published 2008/09 Content info 46 PAGES
Product code GS75082
Price From  US $ 1190 Order/Price list
US $ 1190 PDF By E-mail (5 User License)
US $ 1452 PDF By E-mail (10 User License)
US $ 1714 PDF By E-mail (Corporate License)
Delivery Time
PDF by E-Mail
Approx. 1-2 business days
Hard Copy/CD-ROM
Approx. 3-4 business days
If you need expedited delivery, please call us.
Description TOC

Abstract

10 Radical Concepts to Change Your Thinking

  • Pricing Virtual Copies
  • Role of Copyright Law
  • Present Value (PV) of Music
  • New Value Equation
  • Value-delivery Ecosystem
  • Usage-based Payment Model

Subject Area

This report presents 10 radical concepts that will change the way you think about digital music. The report shows how the music industry can avoid falling into the abyss, even at this late hour.

Report Content

The 10 concepts are:

  • Value and virtual copies
  • Shift in who delivers value
  • How value is extracted
  • Value added by music industry
  • Value-delivery ecosystem
  • The present value (PV) of music
  • Lost value conundrum
  • Relationship between music and technology industry
  • Role of copyright law
  • Digital rights management (DRM) vs. digital media management (DMM)

By analysing each concept in detail the report shows just how deeply flawed the recorded music industry' s traditional business model really is.

The report develops a powerful case for a completely new type of recorded music industry which would be positioned for success, and growth.

Who Should Read this Report?

  • Product management and product marketing;
  • Product strategy and marketing strategy;
  • Product, market and network planning;
  • Executive leadership;
  • Market insight and competitor intelligence;
  • Business development and corporate development.

Report Statistics

  • Pages: 46
  • Published: 26th September 2008
  • Format: PDF delivered by email
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