New Vision for Recorded Music: System-V

Table of Contents

SYNOPSIS

• SUBJECT AREA
• REPORT CONTENT
• KEY BENEFITS
• WHO SHOULD READ THIS REPORT?

EXECUTIVE SUMMARY

INTRODUCTION

RETHINKING DIGITAL MUSIC: SYSTEM-V

• NEW RELATIONSHIP WITH TECHNOLOGY INDUSTRY
• COPIES SHOULD BE FREE
• UNCONTROLLED COPYING AND SHARING IS GOOD
• DRM IS BAD
• Irony of DRM and Music Copyright
• Observations
• DON' T SELL COPIES, SELL USAGE
• CREATE AND HARNESS A DEVELOPER PROGRAMME
• MP3S & FULL BACKWARDS COMPATIBILITY
• P2P FILE SHARING IS GOOD
• TECHNOLOGICAL INNOVATION IS GOOD
• COMPROMISES NEEDED

DETAILED DESCRIPTION

• PROPOSITION TO KEY STAKEHOLDERS
• Consumers
  • Music is free to download
  • Unlimited copying and sharing (no DRM)
  • Downloaded music plays on any device
  • Gain access to a wide range of third-party music services
• Music Industry
  • Same industry revenues as the CD
  • Dramatic expansion of the music retail market
  • Derive direct benefit from technological innovation: virtuous circle
  • Obtain rich data on user listening behaviour and retail performance
• Technology Industry
  • New, open developer programme
  • Conditional permission to use music content for commercial purposes
  • Free to use music for commercial purposes with no revenue share
• PRICING
• Wholesale Pricing
• Retail Pricing
• Preview Option
• RETAIL MODEL
• Different Types of Retailer
  • Type 1 (New Accounts)
  • Type 2 (Top Ups and Gift Vouchers)
• Example Retail Scenario: Online
  • No Need for Credit Checking: Payment by Charge Card
• Example Retail Scenario: Bricks and Mortar
  • New Accounts
  • Top Ups
  • Gift Vouchers
• Post-sale Activation: New Accounts
  • Retail Situation
  • Online Situation
• Device Activation
• Other Retail Scenarios
• IMPORT MUSIC
• Initial Import Process
• Unrecognised Music
• Adding New Music
• USAGE RIGHTS
• Access to files and sharing
• One Super-Domain
• ACCESS RESTRICTIONS: OUT-OF-CREDIT SCENARIO

INFRASTRUCTURE

• SYSTEM COMPONENTS
• MUSIC FILES
• File Format
• Usage Reporting
• SOFTWARE
• Device Software Component 1: Playback Enabler
• Device Software Component 2: Service Enabler
• Device Software Component 3: Usage Reporting
• Service Provider Software
• DEVELOPER COMMUNITY
• Consumer Services
  • Example 1: Music Broadcast
  • Example 2: Music Search
  • Example 3: Ad-supported Music Services
  • Example 4: Music Back-up
  • Example 5: Remote Access
  • Example 6: Home Service
  • Example 7: Widgets
  • Example 7: Live Music
  • Example 8: Music Requests
• B2B Services
  • Example 1: Usage Reporting
  • Example 2: Platform Services
  • Example 3: New Types of Music Chart
  • Example 4: Research Services
• New Distribution Mode & Web Services
  • Example Service Scenario
  • Important Observations
    • Background Handshaking
    • Targeted Advertisements
    • Music Service Payment
    • User Service Library (USL)
    • Set-up Preferences
    • New form of Distribution
    • Media player takes on the characteristics of a web browser
    • New mode of distribution for web services
    • Social graph
    • Extensible to other media formats
• ADMINISTRATION: ADMINCO
• Management Function
• Database Function
• Distribution Function

ABUSE SCENARIOS

• UNAUTHORISED COPIES
• Identification
  • Analyse Uploaded Files: Use Meta Data
  • Analyse Uploaded Files: Use Content Filtering Technology
• Corrective Action
• Transparency
• COVER VERSIONS
• UNAUTHORISED RECORDINGS OF LIVE EVENTS
• HACKERS
• CD PLAYBACK
• SHARING ACCOUNTS
• PIRACY
• Individual Users
• Unauthorised File-sharing Services