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The new report by HBS Consulting examines the reality of 221 laboratories and
hospitals in 11 European countries and provides you with following information:
Molecular Tests
- Description of laboratory landscape per country
- the number of performed tests for 47 pathogens
- which products, technologies and manufacturers are used per pathogen .
determine current laboratory equipment that is used for microbiology testing
- Unmet needs
- which tests, technologies and products show the most promising market
opportunities in the short to medium term
- market potential in volume per test, technology and country
- regulatory issues per country (legislation, reimbursement
Product Value Proposition
The study will allow the owner of the information to:
- Assess current market realities in terms of currently performed tests /
Used technologies at an unparalleled level of segmentation
- Get detailed knowledge on suppliers of molecular test kits / equipment,
(by segmentation criteria)
- Reflect the current situation not only at a specific point in time, but
monitor trends over a period of time (both in terms of market participants
as well as system types)
- Model market and own sales forecasts on system types based on investment
plans of customers
- Reflect the expected behaviour of buyers, not just the expectations of
sellers; but by the motivations of buyers.
- Model market forecasts on associated product lines (e.g. PCR Cycler, NAT
related devices) based on procedure data
- Make decisions regarding the market entry/marketing strategy
Respondents have been chosen randomly in order to guarantee that the
respondents reflect the real market situation. However the definition of the
project required the focus on such institutions that perform molecular testing
particularly. | 
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