Abstract
This latest strategic publication from HBS Consulting provides an overview of
the changes taking place in the European private healthcare sector which will
have a bearing on development of business and marketing strategies of medical
devices and diagnostic manufactures. The report,
- examines the trends in private healthcare provision and financing in key
EU markets. Additionally, the two largest of the new EU member states -
Hungary and Poland - are included
- provides an overview of the main corporate players in the respective
European markets
- highlights some of the challenges and opportunities for manufacturers of
medical devices and diagnostics in the emerging private healthcare sector
- assesses some of the lessons which might be learned from studying the US
model for healthcare provision
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