Abstract
This Health Industry Insights report highlights how one specialty practice
implemented a patient communication strategy using Health 2.0 and multimedia
effectively. This report provides insights on how other physician practices
can leverage these technologies effectively.
"Irving, Texas-based MacArthur OB/Gyn has
improved its ability to engage patients, especially its younger patients
who are most in need of health education, by providing
education materials on the practice' s Web site, social networking sites
such as Facebook and MySpace, and video displays within the
office." — Judy Hanover, research manager, Health Industry Insights' Healthcare
Provider IT Strategies practice, and Lynne Dunbrack, program director, Health
Industry Insights. "Harried primary care physicians often only have a
few minutes to see their patients. But these few minutes
could change their lives."
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