Abstract
This Health Industry Insights report identifies and discusses initial insights
obtained from Health Industry Insights' 2007 Personalized Medicine Payer Survey
regarding the adoption of personalized medicine (PM) in the United States.
As an expansion of the concept of personalized medicine across the entire
health industry value chain, personalized health impacts all market segments,
including healthcare payers. Through their role in managing the financial
component of healthcare delivery, payers are key stakeholders in the rate of
adoption of personalized medicine solutions. This initial report looks at where
payers are in the adoption of personalized medicine and how they gather
insights on the approach and identifies some of the key drivers that influence
how payers are responding to personalized medicine solutions arising from both
the life sciences and healthcare providers.
"As personalized medicine initiatives are funded and adopted, healthcare payers
face new challenges in balancing individual healthcare treatment best practices
against legacy population-based and enterprise business models. Personalized
medicine programs will have the same transformational affect on healthcare
payers as the consumer driven health plan did, requiring changes and
integration throughout healthcare payer business and technology models," said
Janice Young, program director of Payer IT Strategies for Health Industry
Insights.
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